Rado (watch) Audience in United States

Rado (watch) logo

Rado (watch) has an estimated audience of 1,154,345 people in United States. 40.0% are female, 60.0% are male, average age 35.3. Top regions: California, Texas, New York. Top brand affinities: Hamilton Watch Company, Baume et Mercier, Raymond Weil, Coach, Issey Miyake.

The average Rado (watch) fan in United States is 35.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hamilton Watch Company, Baume et Mercier, Raymond Weil, with strongest over-indexing on Hamilton Watch Company (53.65× the country average). Demographically, the Rado (watch) audience skews more male with an average age of 35.3, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury watches

Demographics of Rado (watch) fans

Demographic split for Rado (watch) audience in United States
MetricValue
Female40.0%
Male60.0%
Average age35.3
Estimated audience size1,154,345

Audience persona

The typical Rado (watch) fan in United States is more male, around 35.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hamilton Watch Company.

Top regions in United States

Top regions ranked by reach for Rado (watch) in United States
RegionReachAffinity
California219,1061.73×
Texas157,4391.59×
New York134,0052.08×
Florida122,3591.57×
New Jersey66,6662.27×
Illinois64,5071.68×
Pennsylvania46,3131.19×
Georgia46,2041.3×
Virginia44,1211.57×
Massachusetts35,3591.55×
Washington32,8701.42×
North Carolina32,1120.92×
Ohio31,3650.88×
Michigan28,6920.95×
Maryland26,1441.32×
Arizona21,6790.92×
Colorado20,2321.11×
Indiana20,1380.95×
Tennessee18,3230.79×
Connecticut17,9231.55×
Missouri15,3930.83×
South Carolina14,6050.84×
Minnesota13,8400.84×
Wisconsin13,5070.78×
Nevada12,7541.14×
Oregon11,3820.86×
Alabama10,9260.68×
Louisiana9,8950.66×
Kentucky9,8880.68×
Oklahoma9,4790.74×
Kansas6,9880.77×
Iowa6,9500.73×
Arkansas6,8820.72×
Utah6,6470.64×
Mississippi5,4550.57×
Washington, District of Columbia5,0971.47×
New Hampshire4,9721.09×
Hawaii4,6880.94×
Nebraska4,2150.73×
New Mexico3,5420.61×
Delaware3,2091.01×
Idaho3,1610.55×
Rhode Island3,1530.86×
Alaska2,9661.2×
Maine2,9360.71×
West Virginia2,7920.52×
Montana1,4890.46×
North Dakota1,3550.57×
South Dakota1,0830.41×
Vermont9870.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rado (watch) audience
BrandAffinityCategory
Hamilton Watch Company53.65×Fashion & Accessoires
Baume et Mercier54.12×Fashion & Accessoires
Raymond Weil63.49×Fashion & Accessoires
Coach9.68×Fashion & Accessoires
Issey Miyake31.77×Fashion & Accessoires
Macy's4.87×Shopping
Bell & Ross53.45×Fashion & Accessoires
Vacheron Constantin20.82×Fashion & Accessoires
Pocket watch18.5×Fashion & Accessoires
Pomellato55.56×Fashion & Accessoires
Watch6.01×Fashion & Accessoires
Patek Philippe14.33×Fashion & Accessoires
Rick Owens17.39×Fashion & Accessoires
G-Shock14.94×Fashion & Accessoires
Hublot16.17×Fashion & Accessoires
Texas Roadhouse3.89×Food & Beverages
Tissot17.28×Fashion & Accessoires
Manufacture d'horlogerie20.99×Fashion & Accessoires
Seiko15.98×Fashion & Accessoires
Julia Roberts9.6×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rado (watch) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.08
Luxury OrientationPREMIUM1.97
Convenience OrientationPREMIUM1.68
Design AffinityPREMIUM1.63
IndulgenceJOY1.55
Family OrientationCONSERVATISM1.53

Worldwide distribution

Worldwide audience distribution share by country for Rado (watch)
CountryShare
United States14.8%
India14.6%
Italy6.3%

See Rado (watch) audiences in other countries

More Luxury watches audiences in United States

Frequently asked questions

How many fans does Rado (watch) have in United States?

Rado (watch) has an estimated audience of 1,154,345 people in United States, concentrated in California and Texas.

What is the gender split and age of Rado (watch) fans?

40.0% of Rado (watch) fans are female, 60.0% are male, with an average age of 35.3 years.

Which brands do Rado (watch) fans like most?

Rado (watch) fans show strongest brand affinity for Hamilton Watch Company (53.65×), Baume et Mercier (54.12×), and Raymond Weil (63.49×) over the country average.

Where do Rado (watch) fans live in United States?

Rado (watch) fans in United States are most concentrated in California (reach 219,106), Texas (reach 157,439), and New York (reach 134,005). These three regions account for the largest share of the active audience.

What other brands do Rado (watch) fans also like?

Beyond Rado (watch) itself, the audience over-indexes on Baume et Mercier (54.12×), Raymond Weil (63.49×), Coach (9.68×), and Issey Miyake (31.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rado (watch). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.