Rascasse Audience Intelligence

Rado (watch) Target Market in United States

A data profile of the people who buy, follow and care about Rado (watch) in United States — modelled from more than twelve digital signal sources. Rado (watch) has an estimated audience of 1,163,389 people in United States.

#17among Luxury watches in United States#2189among Brand in United States#885in Fashion & Accessoires

The average Rado (watch) fan in United States is 35.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hamilton Watch Company, Baume et Mercier, Coach, with strongest over-indexing on Hamilton Watch Company (53.65× the country average).

Demographically, the Rado (watch) audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rado (watch) fan in United States is more male, around 35.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Hamilton Watch Company.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury watches

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rado (watch) profile in United States.

Audience size
1.2M
in United States
Gender
40.0%♀
60.0% male
Age
35.3
average years
Country rank
#21326
Brand in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rado (watch)

40.0% are female, 60.0% are male, average age 35.3.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Rado (watch) audience in United States
MetricValue
Female40.0%
Male60.0%
Average age35.3
Estimated audience size1,163,389
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Rado (watch) audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3920%
40-4917%
50+12%
Fig. 04

Worldwide distribution

13.8%

of the worldwide Rado (watch) audience comes from United States.

Worldwide audience distribution share by country for Rado (watch)
CountryShare
United States13.8%
India13.6%
Saudi Arabia6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rado (watch) audience in United States is strongest.

Fig. 05

Top regions by affinity

Rado (watch) customers by region in United States
#RegionReachAffinity×
01New Jersey~60K2.10×
02New York~100K1.87×
03California~200K1.62×
04Illinois~60K1.59×
05Texas~200K1.56×
06Florida~100K1.50×
07Massachusetts~30K1.47×
08Virginia~40K1.46×
09Washington~30K1.38×
10Connecticut~20K1.35×
11Maryland~30K1.27×
12Washington, District of Columbia~4K1.26×
13Georgia~40K1.23×
14Pennsylvania~50K1.16×
15Alaska~3K1.12×
16Nevada~10K1.11×
17Colorado~20K1.06×
18New Hampshire~5K1.03×
19Delaware~3K1.03×
20Hawaii~5K1.01×
21Indiana~20K0.97×
22North Carolina~30K0.95×
23Michigan~30K0.95×
24Arizona~20K0.94×
25Vermont~2K0.94×
26Rhode Island~3K0.92×
27Kansas~8K0.91×
28North Dakota~2K0.90×
29South Dakota~2K0.88×
30Ohio~30K0.87×
31Oregon~10K0.87×
32South Carolina~10K0.86×
33Minnesota~10K0.86×
34Arkansas~8K0.86×
35Nebraska~5K0.86×
36Maine~4K0.86×
37Montana~3K0.86×
38Missouri~20K0.85×
39Tennessee~20K0.83×
40New Mexico~5K0.83×
41West Virginia~4K0.83×
42Oklahoma~10K0.82×
43Iowa~8K0.82×
44Mississippi~8K0.81×
45Idaho~5K0.81×
46Wisconsin~10K0.80×
47Kentucky~10K0.80×
48Utah~8K0.80×
49Alabama~10K0.79×
50Louisiana~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Rado (watch), United States
0.78×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rado (watch) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rado (watch) audience
#·InterestCategoryAffinity×
01Raymond WeilFashion & Accessoires63.49×
02PomellatoFashion & Accessoires55.56×
03Baume et MercierFashion & Accessoires54.12×
04Hamilton Watch CompanyFashion & Accessoires53.65×
05Bell & RossFashion & Accessoires53.45×
06Issey MiyakeFashion & Accessoires31.77×
07Manufacture d'horlogerieFashion & Accessoires20.99×
08Vacheron ConstantinFashion & Accessoires20.82×
09Pocket watchFashion & Accessoires18.50×
10Rick OwensFashion & Accessoires17.39×
11TissotFashion & Accessoires17.28×
12HublotFashion & Accessoires16.17×
13SeikoFashion & Accessoires15.98×
14G-ShockFashion & Accessoires14.94×
15Patek PhilippeFashion & Accessoires14.33×
16CoachFashion & Accessoires9.68×
17Julia RobertsMovies & TV9.60×
18WatchFashion & Accessoires6.01×
19Macy'sShopping4.87×
20Texas RoadhouseFood & Beverages3.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rado (watch) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rado (watch) audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM4.33×
Quality AwarenessPREMIUM3.44×
Design AffinityPREMIUM2.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rado (watch) audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.75×
Need for SecurityCONSERVATISM0.76×
PatriotismCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rado (watch)'s target market in United States?

Rado (watch)'s target market in United States covers an estimated 1,163,389 people, concentrated in California and Texas.

02

What is the gender split and age of Rado (watch) customers?

40.0% of the Rado (watch) audience are female, 60.0% are male, with an average age of 35.3 years.

03

Which brands do Rado (watch) fans like most?

Rado (watch) fans show strongest brand affinity for Hamilton Watch Company (53.65×), Baume et Mercier (54.12×), and Coach (9.68×) over the country average.

04

Where do Rado (watch) fans live in United States?

Rado (watch) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Rado (watch) fans also like?

Beyond Rado (watch) itself, the audience over-indexes on Baume et Mercier (54.12×), Coach (9.68×), Raymond Weil (63.49×), and Issey Miyake (31.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Rado (watch) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rado (watch). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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