Swatch Audience in United States
Swatch has an estimated audience of 2,141,668 people in United States. 45.4% are female, 54.6% are male, average age 36.1. Top regions: California, Florida, New York. Top brand affinities: Women's clothing, Child, Woman, Mobile phones, Baseball glove.
The average Swatch fan in United States is 36.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Women's clothing, Child, Woman, with strongest over-indexing on Women's clothing (2.27× the country average). Demographically, the Swatch audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Watches
Demographics of Swatch fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 36.1 |
| Estimated audience size | 2,141,668 |
Audience persona
The typical Swatch fan in United States is balanced, around 36.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Women's clothing.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 350,075 | 1.49× |
| Florida | 235,589 | 1.62× |
| New York | 230,434 | 1.93× |
| Texas | 221,473 | 1.2× |
| Illinois | 86,572 | 1.21× |
| New Jersey | 82,297 | 1.51× |
| Pennsylvania | 76,751 | 1.06× |
| Georgia | 68,887 | 1.04× |
| North Carolina | 61,578 | 0.96× |
| Virginia | 60,835 | 1.17× |
| Ohio | 55,753 | 0.85× |
| Washington | 53,463 | 1.24× |
| Massachusetts | 52,632 | 1.25× |
| Michigan | 44,748 | 0.8× |
| Colorado | 40,542 | 1.2× |
| Arizona | 40,372 | 0.92× |
| Maryland | 39,194 | 1.06× |
| Tennessee | 36,758 | 0.86× |
| Nevada | 34,700 | 1.68× |
| Indiana | 32,736 | 0.84× |
| Minnesota | 30,828 | 1× |
| Wisconsin | 27,948 | 0.87× |
| Missouri | 26,784 | 0.78× |
| Connecticut | 25,591 | 1.19× |
| Oregon | 25,090 | 1.02× |
| South Carolina | 24,330 | 0.76× |
| Kentucky | 23,073 | 0.86× |
| Alabama | 21,639 | 0.72× |
| Louisiana | 20,966 | 0.76× |
| Utah | 20,623 | 1.08× |
| Oklahoma | 19,887 | 0.84× |
| Hawaii | 15,628 | 1.7× |
| Kansas | 13,599 | 0.81× |
| Arkansas | 12,797 | 0.73× |
| Iowa | 12,356 | 0.7× |
| Mississippi | 10,557 | 0.6× |
| Washington, District of Columbia | 10,225 | 1.59× |
| New Mexico | 9,185 | 0.86× |
| Idaho | 8,481 | 0.79× |
| New Hampshire | 7,919 | 0.94× |
| Nebraska | 7,919 | 0.74× |
| Maine | 7,222 | 0.94× |
| Rhode Island | 6,367 | 0.93× |
| West Virginia | 6,333 | 0.63× |
| Delaware | 4,744 | 0.8× |
| Montana | 4,641 | 0.78× |
| Vermont | 4,016 | 1.07× |
| Alaska | 3,963 | 0.86× |
| South Dakota | 2,745 | 0.55× |
| North Dakota | 2,588 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Women's clothing | 2.27× | Fashion & Accessoires |
| Child | 1.79× | Kids & Family |
| Woman | 1.87× | Kids & Family |
| Mobile phones | 1.67× | Technology & Electronics |
| Baseball glove | 10.8× | Sports |
| Mobile app | 1.57× | Technology & Electronics |
| Nordstrom rack | 2.35× | Fashion & Accessoires |
| Gift | 1.59× | Shopping |
| Gaming | 4.46× | Games |
| West Elm | 3.35× | Home & Garden |
| Men's clothing | 1.92× | Fashion & Accessoires |
| IKEA | 1.94× | Home & Garden |
| Macy's | 1.56× | Shopping |
| Wholesale | 2.77× | Fashion & Accessoires |
| Food grain | 8.77× | Food & Beverages |
| Kohl's | 1.52× | Shopping |
| Hobby Lobby | 1.57× | Home & Garden |
| T.J.Maxx | 2.01× | Shopping |
| Caitlin Clark | 3.06× | Sports |
| Gown | 2.38× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.21 |
| Design Affinity | PREMIUM | 2.89 |
| Quality Awareness | PREMIUM | 1.61 |
| Indulgence | JOY | 1.56 |
| Sustainability | BALANCE | 1.52 |
| Price Sensitivity | PREMIUM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.6% |
| Japan | 12.3% |
| Italy | 6.8% |
See Swatch audiences in other countries
More Watches audiences in United States
Frequently asked questions
How many fans does Swatch have in United States?
Swatch has an estimated audience of 2,141,668 people in United States, concentrated in California and Florida.
What is the gender split and age of Swatch fans?
45.4% of Swatch fans are female, 54.6% are male, with an average age of 36.1 years.
Which brands do Swatch fans like most?
Swatch fans show strongest brand affinity for Women's clothing (2.27×), Child (1.79×), and Woman (1.87×) over the country average.
Where do Swatch fans live in United States?
Swatch fans in United States are most concentrated in California (reach 350,075), Florida (reach 235,589), and New York (reach 230,434). These three regions account for the largest share of the active audience.
What other brands do Swatch fans also like?
Beyond Swatch itself, the audience over-indexes on Child (1.79×), Woman (1.87×), Mobile phones (1.67×), and Baseball glove (10.8×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Swatch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.