Rascasse Audience Intelligence

Food grain Audience in United States

Name: Food grain — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Food grain in United States — modelled from more than twelve digital signal sources. Food grain has an estimated audience of 2,126,642 people in United States.

#6127among Topic in United States #827in Food & Beverages

The average Food grain fan in United States is 42.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Kelly Osbourne, Acme Markets, BevMo!, with strongest over-indexing on Kelly Osbourne (6.66× the country average).

Demographically, the Food grain audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Food grain fan in United States is balanced, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Kelly Osbourne.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Food grain profile in United States.

Audience size

2.1M

in United States

Gender

49.1%♀

50.9% male

Age

42.2

average years

Country rank

#13583

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Food grain fans

49.1% are female, 50.9% are male, average age 42.2.

Fig. 02

Gender split

49.1%

Female

50.9%

Male

Demographic split for Food grain audience in United States
Metric	Value
Female	49.1%
Male	50.9%
Average age	42.2
Estimated audience size	2,126,642

Fig. 03

Age distribution

Age distribution of the Food grain audience in United States
Age bracket	Share	%
16-19		16%
20-29		15%
30-39		18%
40-49		24%
50+		27%

Fig. 04

Worldwide distribution

25.3%

of the worldwide Food grain audience comes from United States.

Worldwide audience distribution share by country for Food grain
Country	Share
United States	25.3%
Pakistan	11.7%
Taiwan	8.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Food grain audience in United States is strongest.

Fig. 05

Top regions by affinity

Food grain fans by region: top regions in United States
#	Region	Reach	×
01	Utah	~30K	1.44×
02	Nebraska	~20K	1.44×
03	Kentucky	~40K	1.39×
04	Indiana	~50K	1.37×
05	Virginia	~70K	1.35×
06	Missouri	~40K	1.29×
07	Arkansas	~20K	1.27×
08	Maryland	~50K	1.26×
09	North Dakota	~5K	1.24×
10	Pennsylvania	~90K	1.23×
11	Kansas	~20K	1.23×
12	Iowa	~20K	1.22×
13	North Carolina	~80K	1.21×
14	Minnesota	~30K	1.13×
15	Wisconsin	~40K	1.12×
16	South Dakota	~5K	1.08×
17	Georgia	~70K	1.07×
18	New Jersey	~60K	1.07×
19	Delaware	~6K	1.07×
20	Texas	~200K	1.05×
21	Illinois	~70K	1.05×
22	Michigan	~60K	1.01×
23	Washington	~40K	0.99×
24	Idaho	~10K	0.99×
25	Oregon	~20K	0.97×
26	New Mexico	~10K	0.96×
27	Hawaii	~9K	0.96×
28	Alaska	~4K	0.96×
29	Ohio	~60K	0.95×
30	South Carolina	~30K	0.95×
31	Nevada	~20K	0.95×
32	Vermont	~4K	0.95×
33	Oklahoma	~20K	0.94×
34	New Hampshire	~8K	0.94×
35	Montana	~6K	0.94×
36	West Virginia	~9K	0.93×
37	Maine	~7K	0.93×
38	Mississippi	~20K	0.92×
39	Rhode Island	~6K	0.91×
40	Alabama	~30K	0.88×
41	Washington, District of Columbia	~6K	0.88×
42	Louisiana	~20K	0.84×
43	Connecticut	~20K	0.84×
44	California	~200K	0.79×
45	Massachusetts	~30K	0.77×
46	New York	~90K	0.76×
47	Tennessee	~30K	0.74×
48	Arizona	~30K	0.73×
49	Colorado	~20K	0.73×
50	Florida	~80K	0.54×

Affinity by region — Food grain, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Food grain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Food grain audience
#	Interest	Category	×
01	Acme Markets	Shopping	8.77×
02	BevMo!	Shopping	8.77×
03	Swatch	Fashion & Accessoires	8.77×
04	Ronaldinho	Sports	8.77×
05	Women's Shoes	Fashion & Accessoires	8.77×
06	Zinedine Zidane	Sports	8.77×
07	T. Rowe Price	Business & Career	8.73×
08	Naked Wines	Food & Beverages	8.41×
09	Kelly Osbourne	Music & Radio	6.66×
10	Stop & Shop	Shopping	3.92×
11	Paleolithic diet	Health	2.64×
12	Menards	Home & Garden	1.97×
13	Real property	Home & Garden	1.92×
14	Microwave oven	Home & Garden	1.90×
15	Leather	Fashion & Accessoires	1.80×
16	Auction	Shopping	1.77×
17	Hardware store	Home & Garden	1.77×
18	Genetics	Kids & Family	1.63×
19	Trader Joe's	Shopping	1.55×
20	Organic food	Food & Beverages	1.55×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Food grain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Food grain audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	1.57×
Indulgence	JOY	1.37×
Sustainability	BALANCE	1.34×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Food grain audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.82×
Social Media Usage	JOY	0.88×
Mindfulness	BALANCE	0.92×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Food grain have in United States?

Food grain has an estimated audience of 2,126,642 people in United States, concentrated in Texas and California.

What is the gender split and age of Food grain fans?

49.1% of Food grain fans are female, 50.9% are male, with an average age of 42.2 years.

Which brands do Food grain fans like most?

Food grain fans show strongest brand affinity for Kelly Osbourne (6.66×), Acme Markets (8.77×), and BevMo! (8.77×) over the country average.

Where do Food grain fans live in United States?

Food grain fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

What other brands do Food grain fans also like?

Beyond Food grain itself, the audience over-indexes on Acme Markets (8.77×), BevMo! (8.77×), Naked Wines (8.41×), and Swatch (8.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Food grain audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Food grain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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