Food grain Audience in United States
Food grain has an estimated audience of 2,126,642 people in United States. 49.1% are female, 50.9% are male, average age 42.2. Top brand affinities: Keene, New Hampshire, Governor of Michigan, HispanicTV, headspace, Goop.
Top brand affinities include Keene, New Hampshire, Governor of Michigan, HispanicTV, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Food grain audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Category: Food & Beverages · Type: Topic
Demographics of Food grain fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 42.2 |
| Estimated audience size | 2,126,642 |
Audience persona
The typical Food grain fan in United States is balanced, around 42.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Governor of Michigan | 11.42× | Politics & Society |
| HispanicTV | 42.1× | Movies & TV |
| headspace | 12.53× | Health |
| Goop | 6.37× | Internet & Social Media |
| Cherish (group) | 12.9× | Music & Radio |
| Wok | 7.59× | Food & Beverages |
| Grace Slick | 9.7× | Music & Radio |
| Google Home | 6.84× | Technology & Electronics |
| Ken Burns | 6.44× | Movies & TV |
| Historic site | 3.78× | Arts & Culture |
| El Paso County, Colorado | 10.93× | Travel & Leisure |
| Home equity | 1.56× | Home & Garden |
| Hipster | 7.51× | Politics & Society |
| Fairy godmother | 5.79× | Literature |
| Karbala | 7.06× | Travel & Leisure |
| Israel | 1.58× | Travel & Leisure |
| Grinch | 2.89× | Movies & TV |
| Glossier | 3.77× | Beauty & Wellness |
| Ira Glass | 11.94× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.52 |
| Design Affinity | PREMIUM | 1.49 |
| Healthy Lifestyle | BALANCE | 1.47 |
| Sustainability | BALANCE | 1.42 |
| Quality Awareness | PREMIUM | 1.24 |
| Indulgence | JOY | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| Pakistan | 11.7% |
| Taiwan | 8.6% |
See Food grain audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Food grain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.