BevMo! Audience in United States

BevMo! logo

BevMo! has an estimated audience of 3,429,933 people in United States. 58.6% are female, 41.4% are male, average age 43.1. Top regions: California, Arizona, Washington. Top brand affinities: Total Wine & More, Palm wine, Luksusowa (vodka), Vodka Cruiser, Van Gogh Vodka.

The average BevMo! fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Arizona, Washington. Top brand affinities include Total Wine & More, Palm wine, Luksusowa (vodka), with strongest over-indexing on Total Wine & More (23.56× the country average). Demographically, the BevMo! audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of BevMo! fans

Demographic split for BevMo! audience in United States
MetricValue
Female58.6%
Male41.4%
Average age43.1
Estimated audience size3,429,933

Audience persona

The typical BevMo! fan in United States is more female, around 43.1 years old, with strong Indulgence tendencies and a notable affinity for Total Wine & More.

Top regions in United States

Top regions ranked by reach for BevMo! in United States
RegionReachAffinity
California2,572,45019.21×
Arizona424,1506.06×
Washington382,8305.56×
Texas107,9150.37×
Florida88,4320.38×
New York73,3800.38×
Oregon51,4801.31×
Nevada50,3411.52×
Georgia42,9530.41×
Illinois39,8310.35×
New Jersey35,8310.41×
Michigan32,7150.36×
Tennessee31,8160.46×
Maryland30,3520.51×
Colorado30,2980.56×
Kentucky29,1060.68×
Ohio27,2670.26×
Massachusetts27,0180.4×
Pennsylvania25,2090.22×
North Carolina23,0380.22×
Indiana22,7960.36×
Virginia21,1990.25×
Minnesota21,1350.43×
South Carolina16,5960.32×
Missouri15,6800.28×
Utah15,4400.5×
Connecticut15,1900.44×
Oklahoma14,9770.39×
Wisconsin14,3120.28×
Idaho13,9120.81×
Alabama11,4410.24×
Louisiana11,1740.25×
Arkansas9,6110.34×
Kansas9,3330.35×
Hawaii8,8930.6×
New Mexico8,0010.47×
Mississippi7,5130.27×
Washington, District of Columbia6,3700.62×
Delaware5,8820.62×
Iowa5,6360.2×
Rhode Island5,3290.49×
Montana4,2180.44×
Nebraska3,5850.21×
New Hampshire3,4190.25×
Alaska3,2180.44×
West Virginia2,7520.17×
North Dakota2,2060.31×
Wyoming2,0800.41×
Maine1,9910.16×
Vermont1,6060.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BevMo! audience
BrandAffinityCategory
Total Wine & More23.56×Food & Beverages
Palm wine145.56×Food & Beverages
Luksusowa (vodka)215.93×Food & Beverages
Vodka Cruiser250.72×Food & Beverages
Van Gogh Vodka171.41×Food & Beverages
Now You See Me (film)17.43×Movies & TV
Crystal Head Vodka101.07×Food & Beverages
Good Eggs84.43×Food & Beverages
Run DMC40.23×Music & Radio
Swoon (artist)40.98×Arts & Culture
Polar Ice (vodka)111.05×Food & Beverages
Chilean wine47.88×Food & Beverages
Native hawaiian culture10.6×Politics & Society
Grape8.1×Food & Beverages
Bottle10.99×Food & Beverages
Cava (Spanish wine)38.61×Food & Beverages
Ming-Na Wen22.11×Movies & TV
Sofia21.49×Travel & Leisure
Vibraphone7.61×Music & Radio
Maggie Gyllenhaal15.07×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BevMo! audience
TraitClusterScore
IndulgenceJOY2.65
Design AffinityPREMIUM2.41
Pet OwnershipJOY1.56
Urban LifestyleOPEN1.49
Luxury OrientationPREMIUM1.49
TravellingTHRILL1.43

Worldwide distribution

Worldwide audience distribution share by country for BevMo!
CountryShare
United States94.8%
India1.2%
China0.9%

See BevMo! audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does BevMo! have in United States?

BevMo! has an estimated audience of 3,429,933 people in United States, concentrated in California and Arizona.

What is the gender split and age of BevMo! fans?

58.6% of BevMo! fans are female, 41.4% are male, with an average age of 43.1 years.

Which brands do BevMo! fans like most?

BevMo! fans show strongest brand affinity for Total Wine & More (23.56×), Palm wine (145.56×), and Luksusowa (vodka) (215.93×) over the country average.

Where do BevMo! fans live in United States?

BevMo! fans in United States are most concentrated in California (reach 2,572,450), Arizona (reach 424,150), and Washington (reach 382,830). These three regions account for the largest share of the active audience.

What other brands do BevMo! fans also like?

Beyond BevMo! itself, the audience over-indexes on Palm wine (145.56×), Luksusowa (vodka) (215.93×), Vodka Cruiser (250.72×), and Van Gogh Vodka (171.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BevMo!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.