Rascasse Audience Intelligence

BevMo! Target Market in United States

A data profile of the people who buy, follow and care about BevMo! in United States — modelled from more than twelve digital signal sources. BevMo! has an estimated audience of 3,345,917 people in United States.

#980among Brand in United States#199in Shopping

The average BevMo! fan in United States is 43.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Arizona, Washington.

Top brand affinities include Total Wine & More, Naked Wines, Palm wine, with strongest over-indexing on Total Wine & More (23.56× the country average).

Demographically, the BevMo! audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BevMo! fan in United States is more female, around 43.1 years old, with strong Design Affinity tendencies and a notable affinity for Total Wine & More.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BevMo! profile in United States.

Audience size
3.3M
in United States
Gender
58.6%♀
41.4% male
Age
43.1
average years
Country rank
#9380
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BevMo!

58.6% are female, 41.4% are male, average age 43.1.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for BevMo! audience in United States
MetricValue
Female58.6%
Male41.4%
Average age43.1
Estimated audience size3,345,917
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the BevMo! audience in United States
Age bracketShare%
16-198%
20-2918%
30-3923%
40-4927%
50+24%
Fig. 04

Worldwide distribution

94.6%

of the worldwide BevMo! audience comes from United States.

Worldwide audience distribution share by country for BevMo!
CountryShare
United States94.6%
India1.2%
China1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BevMo! audience in United States is strongest.

Fig. 05

Top regions by affinity

BevMo! customers by region in United States
#RegionReachAffinity×
01California~2.5M22.15×
02Arizona~500K7.20×
03Washington~500K7.18×
04Nevada~50K1.46×
05Oregon~60K1.45×
06Idaho~10K0.77×
07Delaware~6K0.67×
08Kentucky~30K0.64×
09Hawaii~9K0.64×
10Alaska~4K0.60×
11Vermont~4K0.60×
12Rhode Island~6K0.59×
13Washington, District of Columbia~6K0.59×
14North Dakota~4K0.57×
15South Dakota~4K0.55×
16Montana~5K0.54×
17Maryland~30K0.49×
18New Mexico~8K0.49×
19West Virginia~8K0.49×
20Colorado~30K0.48×
21Maine~6K0.48×
22Utah~10K0.47×
23New Hampshire~6K0.45×
24Connecticut~20K0.44×
25Tennessee~30K0.42×
26Minnesota~20K0.41×
27Oklahoma~20K0.41×
28Mississippi~10K0.41×
29Arkansas~10K0.41×
30Kansas~10K0.39×
31Nebraska~7K0.39×
32New Jersey~30K0.38×
33Massachusetts~30K0.38×
34Georgia~40K0.36×
35Indiana~20K0.36×
36Michigan~30K0.34×
37South Carolina~20K0.34×
38Iowa~10K0.34×
39Florida~80K0.33×
40New York~60K0.32×
41Louisiana~10K0.32×
42Wisconsin~20K0.31×
43Alabama~10K0.31×
44Texas~90K0.30×
45Illinois~30K0.30×
46Missouri~20K0.30×
47Ohio~30K0.25×
48Virginia~20K0.25×
49North Carolina~20K0.23×
50Pennsylvania~30K0.22×
Fig. 06

Affinity by region

Affinity by region — BevMo!, United States
0.22×1.00×22.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BevMo! audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BevMo! audience
#·InterestCategoryAffinity×
01Vodka CruiserFood & Beverages250.72×
02Luksusowa (vodka)Food & Beverages215.93×
03Van Gogh VodkaFood & Beverages171.41×
04Palm wineFood & Beverages145.56×
05Polar Ice (vodka)Food & Beverages111.05×
06Crystal Head VodkaFood & Beverages101.07×
07Good EggsFood & Beverages84.43×
08Chilean wineFood & Beverages47.88×
09Swoon (artist)Arts & Culture40.98×
10Naked WinesFood & Beverages40.97×
11Run DMCMusic & Radio40.23×
12Cava (Spanish wine)Food & Beverages38.61×
13Total Wine & MoreFood & Beverages23.56×
14Ming-Na WenMovies & TV22.11×
15SofiaTravel & Leisure21.49×
16Now You See Me (film)Movies & TV17.43×
17BottleFood & Beverages10.99×
18Native hawaiian culturePolitics & Society10.60×
19GrapeFood & Beverages8.10×
20VibraphoneMusic & Radio7.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BevMo! audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BevMo! audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.48×
SustainabilityBALANCE1.46×
IndulgenceJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BevMo! audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.90×
Need for SecurityCONSERVATISM0.97×
Price SensitivityPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BevMo!'s target market in United States?

BevMo!'s target market in United States covers an estimated 3,345,917 people, concentrated in California and Arizona.

02

What is the gender split and age of BevMo! customers?

58.6% of the BevMo! audience are female, 41.4% are male, with an average age of 43.1 years.

03

Which brands do BevMo! fans like most?

BevMo! fans show strongest brand affinity for Total Wine & More (23.56×), Naked Wines (40.97×), and Palm wine (145.56×) over the country average.

04

Where do BevMo! fans live in United States?

BevMo! fans in United States are most concentrated in California (reach ~2.5M), Arizona (reach ~500K), and Washington (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do BevMo! fans also like?

Beyond BevMo! itself, the audience over-indexes on Naked Wines (40.97×), Palm wine (145.56×), Luksusowa (vodka) (215.93×), and Vodka Cruiser (250.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See BevMo! audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BevMo!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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