Sofia Audience in United States

Sofia logo

Sofia has an estimated audience of 1,467,876 people in United States. 62.5% are female, 37.5% are male, average age 38.5. Top regions: California, New York, Texas. Top brand affinities: Jesse Plemons, Nationality, Vocal harmony, Mothercare, Wok.

The average Sofia fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Jesse Plemons, Nationality, Vocal harmony, with strongest over-indexing on Jesse Plemons (6.71× the country average). Demographically, the Sofia audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Design Affinity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Sofia fans

Demographic split for Sofia audience in United States
MetricValue
Female62.5%
Male37.5%
Average age38.5
Estimated audience size1,467,876

Audience persona

The typical Sofia fan in United States is more female, around 38.5 years old, with strong Design Affinity tendencies and a notable affinity for Jesse Plemons.

Top regions in United States

Top regions ranked by reach for Sofia in United States
RegionReachAffinity
California208,5941.29×
New York155,0181.89×
Texas122,7610.97×
Louisiana109,0455.76×
Florida105,8961.07×
New Jersey91,7492.46×
Illinois40,6000.83×
Pennsylvania38,9580.79×
Virginia32,6590.91×
North Carolina31,3920.71×
Massachusetts31,3681.08×
Georgia30,4890.67×
Arizona27,3290.91×
Alabama25,5411.25×
Connecticut24,8991.69×
Michigan24,7690.65×
Ohio23,3620.52×
Colorado21,5780.93×
Indiana21,3820.8×
Washington21,2670.72×
Maryland20,8760.83×
New Mexico18,3102.49×
Tennessee18,1040.61×
Missouri17,2560.73×
South Carolina17,0840.77×
Kentucky11,8010.64×
Minnesota11,7360.56×
Oregon11,4840.68×
Nevada11,1860.79×
Wisconsin11,0720.5×
Oklahoma10,3080.63×
Alaska9,6483.07×
Utah9,0250.69×
Idaho8,7401.19×
Maine7,6071.45×
Iowa6,7420.56×
Kansas6,2110.54×
Mississippi6,2090.51×
Arkansas6,1440.51×
Rhode Island5,9161.27×
Washington, District of Columbia5,4961.25×
Hawaii3,9620.63×
New Hampshire3,7640.65×
Nebraska3,6440.5×
West Virginia3,5530.52×
Delaware2,3320.58×
Montana1,6110.4×
South Dakota1,3070.39×
North Dakota1,0820.36×
Vermont1,0720.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sofia audience
BrandAffinityCategory
Jesse Plemons6.71×Movies & TV
Nationality3.78×Politics & Society
Vocal harmony5.82×Music & Radio
Mothercare4.11×Kids & Family
Wok8.27×Food & Beverages
Natural rubber2.57×Cars & Mobility
Liberace10.01×Music & Radio
Home equity2.32×Home & Garden
Picnic7.97×Kids & Family
Hibachi8.95×Food & Beverages
Nebraska Cornhuskers football3.92×Sports
Governor of Michigan7.36×Politics & Society
Goma16.34×Travel & Leisure
Bank account2.13×Business & Career
Google Home5.41×Technology & Electronics
La Jolla6.79×Travel & Leisure
Cherish (group)7.82×Music & Radio
Howlite18.42×Fashion & Accessoires
Ira Glass12.34×Music & Radio
Goop3.78×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sofia audience
TraitClusterScore
Design AffinityPREMIUM1.4
Risk AppetiteTHRILL1.26
Quality AwarenessPREMIUM1.24
Need for SecurityCONSERVATISM1.22
Early Adopter MentalityPOWER1.2
SustainabilityBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Sofia
CountryShare
Bulgaria17.1%
United States7.6%
Italy6.8%

See Sofia audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Sofia have in United States?

Sofia has an estimated audience of 1,467,876 people in United States, concentrated in California and New York.

What is the gender split and age of Sofia fans?

62.5% of Sofia fans are female, 37.5% are male, with an average age of 38.5 years.

Which brands do Sofia fans like most?

Sofia fans show strongest brand affinity for Jesse Plemons (6.71×), Nationality (3.78×), and Vocal harmony (5.82×) over the country average.

Where do Sofia fans live in United States?

Sofia fans in United States are most concentrated in California (reach 208,594), New York (reach 155,018), and Texas (reach 122,761). These three regions account for the largest share of the active audience.

What other brands do Sofia fans also like?

Beyond Sofia itself, the audience over-indexes on Nationality (3.78×), Vocal harmony (5.82×), Mothercare (4.11×), and Wok (8.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sofia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.