Sofia Audience in Germany
Sofia has an estimated audience of 793,679 people in Germany. 62.1% are female, 37.9% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: New Look, Satire, German television comedy, Maine Coon, Minimal music.
The average Sofia fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include New Look, Satire, German television comedy, with strongest over-indexing on New Look (18.1× the country average). Demographically, the Sofia audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Pet Ownership, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Sofia fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 40.1 |
| Estimated audience size | 793,679 |
Audience persona
The typical Sofia fan in Germany is more female, around 40.1 years old, with strong Pet Ownership tendencies and a notable affinity for New Look.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 185,452 | 1.07× |
| Bayern | 171,043 | 1.34× |
| Baden-Württemberg | 136,999 | 1.27× |
| Hessen | 83,475 | 1.38× |
| Niedersachsen | 63,518 | 0.82× |
| Berlin | 57,851 | 1.63× |
| Rheinland-Pfalz | 42,144 | 1.06× |
| Sachsen | 33,881 | 0.87× |
| Schleswig-Holstein | 23,645 | 0.83× |
| Hamburg | 21,170 | 1.18× |
| Brandenburg | 20,251 | 0.82× |
| Thüringen | 14,938 | 0.74× |
| Sachsen-Anhalt | 12,992 | 0.63× |
| Mecklenburg-Vorpommern | 9,433 | 0.62× |
| Saarland | 8,289 | 0.85× |
| Bremen | 6,012 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| New Look | 18.1× | Fashion & Accessoires |
| Satire | 7.95× | Literature |
| German television comedy | 8.07× | Movies & TV |
| Maine Coon | 6.12× | Pets & Animals |
| Minimal music | 9.53× | Music & Radio |
| Headphones | 5.84× | Technology & Electronics |
| Country rap | 6.13× | Music & Radio |
| Ryanair | 2.69× | Travel & Leisure |
| Pets | 1.86× | Pets & Animals |
| Allgäu | 5.96× | Travel & Leisure |
| Granit Xhaka | 13.77× | Sports |
| Cat food | 3.39× | Pets & Animals |
| Western Union | 3.55× | Business & Career |
| BAUR | 3.59× | Shopping |
| Netto Marken-Discount | 1.84× | Shopping |
| Automobiles | 1.69× | Cars & Mobility |
| Pillow | 3.82× | Home & Garden |
| Saturn (store) | 2.69× | Shopping |
| Black Sea | 9.6× | Travel & Leisure |
| Felix Baumgartner | 3.63× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.78 |
| Design Affinity | PREMIUM | 1.26 |
| Sustainability | BALANCE | 1.19 |
| Price Sensitivity | PREMIUM | 1.19 |
| Healthy Lifestyle | BALANCE | 1.17 |
| Need for Security | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Bulgaria | 17.1% |
| United States | 7.6% |
| Italy | 6.8% |
See Sofia audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Sofia have in Germany?
Sofia has an estimated audience of 793,679 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sofia fans?
62.1% of Sofia fans are female, 37.9% are male, with an average age of 40.1 years.
Which brands do Sofia fans like most?
Sofia fans show strongest brand affinity for New Look (18.1×), Satire (7.95×), and German television comedy (8.07×) over the country average.
Where do Sofia fans live in Germany?
Sofia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 185,452), Bayern (reach 171,043), and Baden-Württemberg (reach 136,999). These three regions account for the largest share of the active audience.
What other brands do Sofia fans also like?
Beyond Sofia itself, the audience over-indexes on Satire (7.95×), German television comedy (8.07×), Maine Coon (6.12×), and Minimal music (9.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sofia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.