Donation Audience in Germany
Donation has an estimated audience of 3,574,387 people in Germany. 56.2% are female, 43.8% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: AutoScout24, Spiegel Online, Bild, WhatsApp, Germany.
The average Donation fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include AutoScout24, Spiegel Online, Bild, with strongest over-indexing on AutoScout24 (3.69× the country average). Demographically, the Donation audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Community Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Donation fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 42.1 |
| Estimated audience size | 3,574,387 |
Audience persona
The typical Donation fan in Germany is more female, around 42.1 years old, with strong Community Orientation tendencies and a notable affinity for AutoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 781,099 | 1× |
| Bayern | 535,785 | 0.93× |
| Baden-Württemberg | 399,078 | 0.82× |
| Niedersachsen | 324,097 | 0.93× |
| Hessen | 234,136 | 0.86× |
| Sachsen | 229,914 | 1.31× |
| Rheinland-Pfalz | 172,452 | 0.96× |
| Berlin | 152,752 | 0.96× |
| Brandenburg | 146,610 | 1.32× |
| Sachsen-Anhalt | 122,213 | 1.32× |
| Schleswig-Holstein | 116,120 | 0.9× |
| Thüringen | 111,200 | 1.22× |
| Mecklenburg-Vorpommern | 75,804 | 1.11× |
| Hamburg | 69,330 | 0.86× |
| Saarland | 40,619 | 0.93× |
| Bremen | 23,684 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AutoScout24 | 3.69× | Cars & Mobility |
| Spiegel Online | 2.72× | News |
| Bild | 2.39× | News |
| 2.62× | Internet & Social Media | |
| Germany | 1.74× | Travel & Leisure |
| Edeka | 2.36× | Shopping |
| REWE | 2.19× | Shopping |
| Freeware | 2.7× | Technology & Electronics |
| Sparkasse | 2.77× | Business & Career |
| EBay | 2.18× | Shopping |
| Software | 1.83× | Technology & Electronics |
| Deutsche Bahn | 2.24× | Cars & Mobility |
| Animal | 2.22× | Pets & Animals |
| Kaufland | 2.11× | Shopping |
| Vodafone | 2.44× | Technology & Electronics |
| ZDF | 2.5× | Movies & TV |
| 1.65× | Internet & Social Media | |
| Gift | 2.37× | Shopping |
| 2.04× | Internet & Social Media | |
| Comedy movies | 2.09× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.82 |
| Pet Ownership | JOY | 1.51 |
| Healthy Lifestyle | BALANCE | 1.48 |
| Tradition | CONSERVATISM | 1.47 |
| Indulgence | JOY | 1.4 |
| Sustainability | BALANCE | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.1% |
| United Kingdom | 7.2% |
| Brazil | 3.9% |
See Donation audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Donation have in Germany?
Donation has an estimated audience of 3,574,387 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Donation fans?
56.2% of Donation fans are female, 43.8% are male, with an average age of 42.1 years.
Which brands do Donation fans like most?
Donation fans show strongest brand affinity for AutoScout24 (3.69×), Spiegel Online (2.72×), and Bild (2.39×) over the country average.
Where do Donation fans live in Germany?
Donation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 781,099), Bayern (reach 535,785), and Baden-Württemberg (reach 399,078). These three regions account for the largest share of the active audience.
What other brands do Donation fans also like?
Beyond Donation itself, the audience over-indexes on Spiegel Online (2.72×), Bild (2.39×), WhatsApp (2.62×), and Germany (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Donation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.