Rascasse Audience Intelligence

Donation Audience in Germany

A data profile of the people who buy, follow and care about Donation in Germany — modelled from more than twelve digital signal sources. Donation has an estimated audience of 3,574,387 people in Germany.

#1049among Topic in Germany#186in Business & Career

The average Donation fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include AutoScout24, Bild, WhatsApp, with strongest over-indexing on AutoScout24 (3.69× the country average).

Demographically, the Donation audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Donation fan in Germany is more female, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for AutoScout24.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Donation profile in Germany.

Audience size
3.6M
in Germany
Gender
56.2%♀
43.8% male
Age
42.1
average years
Country rank
#1700
Topic in Germany
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Donation fans

56.2% are female, 43.8% are male, average age 42.1.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Donation audience in Germany
MetricValue
Female56.2%
Male43.8%
Average age42.1
Estimated audience size3,574,387
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Donation audience in Germany
Age bracketShare%
16-1915%
20-2916%
30-3919%
40-4923%
50+27%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Donation audience comes from Germany.

Worldwide audience distribution share by country for Donation
CountryShare
United States28.1%
United Kingdom7.2%
Brazil3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Donation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Donation fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~100K1.31×
02Sachsen~200K1.29×
03Brandenburg~100K1.29×
04Thüringen~100K1.23×
05Mecklenburg-Vorpommern~80K1.13×
06Nordrhein-Westfalen~800K0.98×
07Saarland~40K0.98×
08Rheinland-Pfalz~200K0.96×
09Niedersachsen~300K0.92×
10Schleswig-Holstein~100K0.91×
11Bayern~500K0.90×
12Berlin~100K0.90×
13Bremen~30K0.88×
14Hamburg~70K0.86×
15Hessen~200K0.84×
16Baden-Württemberg~400K0.81×
Fig. 06

Affinity by region

Affinity by region — Donation, Germany
0.81×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Donation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Donation audience
#·InterestCategoryAffinity×
01Junge FreiheitNews3.86×
02AutoScout24Cars & Mobility3.69×
03SparkasseBusiness & Career2.77×
04FreewareTechnology & Electronics2.70×
05WhatsAppInternet & Social Media2.62×
06ZDFMovies & TV2.50×
07VodafoneTechnology & Electronics2.44×
08BildNews2.39×
09GiftShopping2.37×
10EdekaShopping2.36×
11Deutsche BahnCars & Mobility2.24×
12AnimalPets & Animals2.22×
13REWEShopping2.19×
14EBayShopping2.18×
15KauflandShopping2.11×
16Comedy moviesMovies & TV2.09×
17SoftwareTechnology & Electronics1.83×
18GermanyTravel & Leisure1.74×
19EuropeTravel & Leisure1.73×
20InstagramInternet & Social Media1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Donation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Donation audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.18×
SpiritualityBALANCE2.05×
Community OrientationOPEN1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Donation audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.89×
Sports ActivityPOWER0.99×
Price SensitivityPREMIUM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Donation have in Germany?

Donation has an estimated audience of 3,574,387 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Donation fans?

56.2% of Donation fans are female, 43.8% are male, with an average age of 42.1 years.

03

Which brands do Donation fans like most?

Donation fans show strongest brand affinity for AutoScout24 (3.69×), Bild (2.39×), and WhatsApp (2.62×) over the country average.

04

Where do Donation fans live in Germany?

Donation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Donation fans also like?

Beyond Donation itself, the audience over-indexes on Bild (2.39×), WhatsApp (2.62×), Germany (1.74×), and Edeka (2.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Donation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Donation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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