Rascasse Audience Intelligence

Maine Coon Audience in Germany

A data profile of the people who buy, follow and care about Maine Coon in Germany — modelled from more than twelve digital signal sources. Maine Coon has an estimated audience of 4,212,653 people in Germany.

#853among Topic in Germany#54in Pets & Animals

The average Maine Coon fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sphynx cat, Norwegian Forest cat, Bengal cat, with strongest over-indexing on Sphynx cat (14× the country average).

Demographically, the Maine Coon audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Maine Coon fan in Germany is more female, around 37.2 years old, with strong Pet Ownership tendencies and a notable affinity for Sphynx cat.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maine Coon profile in Germany.

Audience size
4.2M
in Germany
Gender
69.8%♀
30.2% male
Age
37.2
average years
Country rank
#1376
Topic in Germany
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maine Coon fans

69.8% are female, 30.2% are male, average age 37.2.

Fig. 02

Gender split

69.8%
Female
30.2%
Male
Demographic split for Maine Coon audience in Germany
MetricValue
Female69.8%
Male30.2%
Average age37.2
Estimated audience size4,212,653
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Maine Coon audience in Germany
Age bracketShare%
16-1925%
20-2921%
30-3919%
40-4920%
50+16%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Maine Coon audience comes from Germany.

Worldwide audience distribution share by country for Maine Coon
CountryShare
United States18.8%
Japan18.1%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maine Coon audience in Germany is strongest.

Fig. 05

Top regions by affinity

Maine Coon fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~200K1.13×
02Sachsen-Anhalt~100K1.12×
03Thüringen~100K1.12×
04Brandenburg~100K1.09×
05Rheinland-Pfalz~200K1.08×
06Niedersachsen~400K1.02×
07Mecklenburg-Vorpommern~80K1.01×
08Saarland~50K1.01×
09Nordrhein-Westfalen~900K1.00×
10Bayern~700K0.99×
11Baden-Württemberg~600K0.99×
12Hessen~300K0.96×
13Hamburg~90K0.94×
14Schleswig-Holstein~100K0.91×
15Berlin~200K0.90×
16Bremen~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Maine Coon, Germany
0.79×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maine Coon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maine Coon audience
#·InterestCategoryAffinity×
01Norwegian Forest catPets & Animals21.28×
02Exotic ShorthairPets & Animals15.09×
03Sphynx catPets & Animals14.00×
04Rag dollPets & Animals12.39×
05Bengal catPets & Animals10.34×
06BirmanPets & Animals8.94×
07Black catPets & Animals7.26×
08Lights (musician)Music & Radio6.63×
09FressnapfShopping4.83×
10Yorkshire TerrierPets & Animals4.44×
11Border ColliePets & Animals4.25×
12Australian ShepherdPets & Animals4.18×
13Doberman PinscherPets & Animals3.73×
14Persian catPets & Animals3.39×
15BeaglePets & Animals3.11×
16Pet storePets & Animals2.88×
17Obedience schoolPets & Animals2.82×
18Pet foodPets & Animals2.57×
19Dog foodPets & Animals2.53×
20AnimalPets & Animals1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maine Coon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maine Coon audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.41×
Community OrientationOPEN1.39×
CreativityOPEN1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maine Coon audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
Luxury OrientationPREMIUM0.88×
Family OrientationCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maine Coon have in Germany?

Maine Coon has an estimated audience of 4,212,653 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Maine Coon fans?

69.8% of Maine Coon fans are female, 30.2% are male, with an average age of 37.2 years.

03

Which brands do Maine Coon fans like most?

Maine Coon fans show strongest brand affinity for Sphynx cat (14×), Norwegian Forest cat (21.28×), and Bengal cat (10.34×) over the country average.

04

Where do Maine Coon fans live in Germany?

Maine Coon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Maine Coon fans also like?

Beyond Maine Coon itself, the audience over-indexes on Norwegian Forest cat (21.28×), Bengal cat (10.34×), Black cat (7.26×), and Fressnapf (4.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Maine Coon audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Maine Coon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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