Birman Audience in Germany
Birman has an estimated audience of 1,463,771 people in Germany. 74.9% are female, 25.1% are male, average age 45.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Artistic inspiration, Collectable, Home Office, Goes.
The average Birman fan in Germany is 45.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Artistic inspiration, Collectable, with strongest over-indexing on Rossmann (2.35× the country average). Demographically, the Birman audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Birman fans
| Metric | Value |
|---|---|
| Female | 74.9% |
| Male | 25.1% |
| Average age | 45.2 |
| Estimated audience size | 1,463,771 |
Audience persona
The typical Birman fan in Germany is more female, around 45.2 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 342,455 | 1.07× |
| Bayern | 270,633 | 1.15× |
| Baden-Württemberg | 220,060 | 1.1× |
| Hessen | 172,110 | 1.54× |
| Niedersachsen | 123,751 | 0.87× |
| Berlin | 90,457 | 1.38× |
| Rheinland-Pfalz | 85,097 | 1.16× |
| Sachsen | 55,705 | 0.78× |
| Schleswig-Holstein | 43,462 | 0.83× |
| Brandenburg | 39,329 | 0.87× |
| Hamburg | 35,200 | 1.06× |
| Sachsen-Anhalt | 25,297 | 0.67× |
| Thüringen | 24,367 | 0.65× |
| Saarland | 17,837 | 0.99× |
| Mecklenburg-Vorpommern | 16,507 | 0.59× |
| Bremen | 16,103 | 1.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.35× | Shopping |
| Artistic inspiration | 2.53× | Arts & Culture |
| Collectable | 2.89× | Kids & Family |
| Home Office | 2.06× | Business & Career |
| Goes | 1.51× | Travel & Leisure |
| Cocktail | 1.59× | Food & Beverages |
| Journey to the West (2011 TV series) | 20× | Movies & TV |
| Mothercare | 2.46× | Kids & Family |
| James Burton | 25.53× | Music & Radio |
| Progressive rock | 1.65× | Music & Radio |
| VfL Wolfsburg | 1.69× | Sports |
| Women's empowerment | 3.62× | Politics & Society |
| Samanyolu Haber | 4.27× | Movies & TV |
| Cynthia Erivo | 3.83× | Movies & TV |
| Natural rubber | 1.98× | Cars & Mobility |
| Boogie-woogie (dance) | 4.95× | Music & Radio |
| Sixx | 2.06× | Movies & TV |
| Corona (band) | 1.57× | Music & Radio |
| Havant | 35.5× | Travel & Leisure |
| Cachorro | 2.06× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.56 |
| Early Adopter Mentality | POWER | 1.8 |
| Extroversion | THRILL | 1.75 |
| Creativity | OPEN | 1.73 |
| Healthy Lifestyle | BALANCE | 1.53 |
| LGBTQ+ Identity | OPEN | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 30.9% |
| South Korea | 11.7% |
| United States | 10.5% |
See Birman audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Birman have in Germany?
Birman has an estimated audience of 1,463,771 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Birman fans?
74.9% of Birman fans are female, 25.1% are male, with an average age of 45.2 years.
Which brands do Birman fans like most?
Birman fans show strongest brand affinity for Rossmann (2.35×), Artistic inspiration (2.53×), and Collectable (2.89×) over the country average.
Where do Birman fans live in Germany?
Birman fans in Germany are most concentrated in Nordrhein-Westfalen (reach 342,455), Bayern (reach 270,633), and Baden-Württemberg (reach 220,060). These three regions account for the largest share of the active audience.
What other brands do Birman fans also like?
Beyond Birman itself, the audience over-indexes on Artistic inspiration (2.53×), Collectable (2.89×), Home Office (2.06×), and Goes (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Birman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.