Rascasse Audience Intelligence

Birman Audience in United States

A data profile of the people who buy, follow and care about Birman in United States — modelled from more than twelve digital signal sources. Birman has an estimated audience of 500,087 people in United States.

#11388among Topic in United States#527in Pets & Animals

The average Birman fan in United States is 33.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Voice, Holography, American Shorthair, with strongest over-indexing on Google Voice (50.31× the country average).

Demographically, the Birman audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Spirituality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Birman fan in United States is more female, around 33.1 years old, with strong Spirituality tendencies and a notable affinity for Google Voice.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Birman profile in United States.

Audience size
500K
in United States
Gender
56.8%♀
43.2% male
Age
33.1
average years
Country rank
#36642
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Birman fans

56.8% are female, 43.2% are male, average age 33.1.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Birman audience in United States
MetricValue
Female56.8%
Male43.2%
Average age33.1
Estimated audience size500,087
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Birman audience in United States
Age bracketShare%
16-1938%
20-2921%
30-3915%
40-4912%
50+13%
Fig. 04

Worldwide distribution

10.5%

of the worldwide Birman audience comes from United States.

Worldwide audience distribution share by country for Birman
CountryShare
Germany30.9%
South Korea11.7%
United States10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Birman audience in United States is strongest.

Fig. 05

Top regions by affinity

Birman fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~7K1.30×
02Washington~10K1.23×
03Oklahoma~7K1.21×
04Alaska~1K1.16×
05Idaho~3K1.15×
06Minnesota~8K1.14×
07Arkansas~5K1.13×
08Kentucky~7K1.12×
09Utah~5K1.11×
10West Virginia~3K1.09×
11North Dakota~1K1.09×
12Texas~50K1.06×
13Missouri~9K1.06×
14Alabama~7K1.06×
15Wisconsin~8K1.05×
16California~60K1.04×
17Indiana~10K1.04×
18Iowa~4K1.04×
19Kansas~4K1.04×
20Tennessee~10K1.02×
21South Dakota~1K1.02×
22Nebraska~3K1.01×
23Montana~1K1.01×
24Arizona~10K1.00×
25Louisiana~6K1.00×
26Nevada~5K1.00×
27Mississippi~4K0.99×
28Michigan~10K0.98×
29Maine~2K0.98×
30North Carolina~10K0.97×
31Virginia~10K0.97×
32Colorado~8K0.97×
33Florida~30K0.95×
34Ohio~10K0.95×
35South Carolina~7K0.95×
36New Mexico~2K0.95×
37Georgia~10K0.94×
38Hawaii~2K0.94×
39New Hampshire~2K0.94×
40Pennsylvania~20K0.91×
41Connecticut~5K0.90×
42Rhode Island~1K0.90×
43Vermont<1K0.90×
44Maryland~8K0.89×
45Massachusetts~9K0.88×
46New York~20K0.87×
47Illinois~10K0.86×
48Delaware~1K0.86×
49New Jersey~10K0.80×
50Washington, District of Columbia~1K0.75×
Fig. 06

Affinity by region

Affinity by region — Birman, United States
0.75×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Birman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Birman audience
#·InterestCategoryAffinity×
01HolographyTechnology & Electronics66.56×
02American ShorthairPets & Animals56.47×
03Google VoiceTechnology & Electronics50.31×
04Russian BluePets & Animals50.13×
05Abyssinian catPets & Animals45.88×
06Himalayan catPets & Animals42.35×
07Dax ShepardMovies & TV27.04×
08Sphynx catPets & Animals15.48×
09Maine CoonPets & Animals14.14×
10Bengal catPets & Animals13.21×
11British ShorthairPets & Animals12.69×
12Siamese catPets & Animals12.36×
13Persian catPets & Animals11.76×
14Black catPets & Animals10.96×
15Shih TzuPets & Animals8.81×
16PoodlePets & Animals8.47×
17Yorkshire TerrierPets & Animals8.09×
18French BulldogPets & Animals7.44×
19Chihuahua (dog)Pets & Animals7.44×
20Dog walkingPets & Animals5.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Birman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Birman audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.47×
Price SensitivityPREMIUM1.59×
CreativityOPEN1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Birman audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.74×
SustainabilityBALANCE0.82×
Sports ActivityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Birman have in United States?

Birman has an estimated audience of 500,087 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Birman fans?

56.8% of Birman fans are female, 43.2% are male, with an average age of 33.1 years.

03

Which brands do Birman fans like most?

Birman fans show strongest brand affinity for Google Voice (50.31×), Holography (66.56×), and American Shorthair (56.47×) over the country average.

04

Where do Birman fans live in United States?

Birman fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Birman fans also like?

Beyond Birman itself, the audience over-indexes on Holography (66.56×), American Shorthair (56.47×), Russian Blue (50.13×), and Dax Shepard (27.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Birman audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Birman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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