Birman Audience in United States
Birman has an estimated audience of 500,087 people in United States. 56.8% are female, 43.2% are male, average age 33.1. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Collectable, Staycation, Home staging, JDSU.
The average Birman fan in United States is 33.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Collectable, Staycation, with strongest over-indexing on Elsword (50× the country average). Demographically, the Birman audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Birman fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 33.1 |
| Estimated audience size | 500,087 |
Audience persona
The typical Birman fan in United States is more female, around 33.1 years old, with strong Pet Ownership tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 62,252 | 1.13× |
| Texas | 48,912 | 1.14× |
| Florida | 34,961 | 1.03× |
| New York | 25,143 | 0.9× |
| Illinois | 15,225 | 0.91× |
| Pennsylvania | 14,943 | 0.89× |
| North Carolina | 14,868 | 0.99× |
| Ohio | 14,861 | 0.96× |
| Georgia | 14,747 | 0.96× |
| Michigan | 13,468 | 1.03× |
| Washington | 13,317 | 1.33× |
| Virginia | 12,188 | 1× |
| Arizona | 10,717 | 1.05× |
| New Jersey | 10,519 | 0.83× |
| Tennessee | 10,449 | 1.04× |
| Indiana | 9,735 | 1.07× |
| Massachusetts | 8,885 | 0.9× |
| Missouri | 8,536 | 1.06× |
| Minnesota | 8,258 | 1.15× |
| Colorado | 7,934 | 1.01× |
| Maryland | 7,670 | 0.89× |
| Alabama | 7,567 | 1.08× |
| Wisconsin | 7,410 | 0.98× |
| Oregon | 7,375 | 1.29× |
| Kentucky | 7,125 | 1.14× |
| South Carolina | 6,995 | 0.93× |
| Oklahoma | 6,764 | 1.22× |
| Louisiana | 6,621 | 1.03× |
| Utah | 5,046 | 1.13× |
| Nevada | 4,993 | 1.03× |
| Arkansas | 4,505 | 1.09× |
| Connecticut | 4,413 | 0.88× |
| Iowa | 4,299 | 1.04× |
| Kansas | 4,140 | 1.05× |
| Mississippi | 3,997 | 0.97× |
| Idaho | 2,860 | 1.14× |
| Nebraska | 2,461 | 0.98× |
| West Virginia | 2,397 | 1.03× |
| New Mexico | 2,348 | 0.94× |
| Hawaii | 2,046 | 0.95× |
| New Hampshire | 1,731 | 0.88× |
| Maine | 1,683 | 0.94× |
| Montana | 1,354 | 0.98× |
| Rhode Island | 1,313 | 0.82× |
| Alaska | 1,227 | 1.15× |
| South Dakota | 1,123 | 0.97× |
| North Dakota | 1,067 | 1.04× |
| Washington, District of Columbia | 1,009 | 0.67× |
| Delaware | 998 | 0.72× |
| Vermont | 670 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 50× | Games |
| Collectable | 2.28× | Kids & Family |
| Staycation | 3.96× | Home & Garden |
| Home staging | 5.95× | Home & Garden |
| JDSU | 3.06× | Business & Career |
| Women's empowerment | 4.19× | Politics & Society |
| Grinch | 3.52× | Movies & TV |
| Ken Griffey Jr. | 6.62× | Sports |
| Home equity | 1.58× | Home & Garden |
| Vocal harmony | 3.44× | Music & Radio |
| Historic site | 2.92× | Arts & Culture |
| Bank account | 1.59× | Business & Career |
| Chanticleer (ensemble) | 7.67× | Music & Radio |
| Georgia Southern Eagles football | 6.7× | Sports |
| St. Ives | 7.11× | Travel & Leisure |
| JTV (Indonesia) | 2.64× | |
| 80sTees.com | 22.33× | Shopping |
| Scrapple | 15.04× | Food & Beverages |
| Iowa Lottery | 4.58× | Games |
| WKRN-TV | 2.78× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.57 |
| Price Sensitivity | PREMIUM | 1.54 |
| Design Affinity | PREMIUM | 1.53 |
| Spirituality | BALANCE | 1.52 |
| Convenience Orientation | PREMIUM | 1.38 |
| Travelling | THRILL | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 30.9% |
| South Korea | 11.7% |
| United States | 10.5% |
See Birman audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Birman have in United States?
Birman has an estimated audience of 500,087 people in United States, concentrated in California and Texas.
What is the gender split and age of Birman fans?
56.8% of Birman fans are female, 43.2% are male, with an average age of 33.1 years.
Which brands do Birman fans like most?
Birman fans show strongest brand affinity for Elsword (50×), Collectable (2.28×), and Staycation (3.96×) over the country average.
Where do Birman fans live in United States?
Birman fans in United States are most concentrated in California (reach 62,252), Texas (reach 48,912), and Florida (reach 34,961). These three regions account for the largest share of the active audience.
What other brands do Birman fans also like?
Beyond Birman itself, the audience over-indexes on Collectable (2.28×), Staycation (3.96×), Home staging (5.95×), and JDSU (3.06×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Birman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.