Birman Audience in United States

Birman has an estimated audience of 500,087 people in United States. 56.8% are female, 43.2% are male, average age 33.1. Top regions: California, Texas, Florida. Top brand affinities: Google Voice, Kia Sportage, Maine Coon, Honda HR-V, Pre-school playgroup.

The average Birman fan in United States is 33.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Voice, Kia Sportage, Maine Coon, with strongest over-indexing on Google Voice (47.33× the country average). Demographically, the Birman audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Birman fans

Demographic split for Birman audience in United States
MetricValue
Female56.8%
Male43.2%
Average age33.1
Estimated audience size500,087

Audience persona

The typical Birman fan in United States is more female, around 33.1 years old, with strong Pet Ownership tendencies and a notable affinity for Google Voice.

Top regions in United States

Top regions ranked by reach for Birman in United States
RegionReachAffinity
California62,2521.13×
Texas48,9121.14×
Florida34,9611.03×
New York25,1430.9×
Illinois15,2250.91×
Pennsylvania14,9430.89×
North Carolina14,8680.99×
Ohio14,8610.96×
Georgia14,7470.96×
Michigan13,4681.03×
Washington13,3171.33×
Virginia12,1881×
Arizona10,7171.05×
New Jersey10,5190.83×
Tennessee10,4491.04×
Indiana9,7351.07×
Massachusetts8,8850.9×
Missouri8,5361.06×
Minnesota8,2581.15×
Colorado7,9341.01×
Maryland7,6700.89×
Alabama7,5671.08×
Wisconsin7,4100.98×
Oregon7,3751.29×
Kentucky7,1251.14×
South Carolina6,9950.93×
Oklahoma6,7641.22×
Louisiana6,6211.03×
Utah5,0461.13×
Nevada4,9931.03×
Arkansas4,5051.09×
Connecticut4,4130.88×
Iowa4,2991.04×
Kansas4,1401.05×
Mississippi3,9970.97×
Idaho2,8601.14×
Nebraska2,4610.98×
West Virginia2,3971.03×
New Mexico2,3480.94×
Hawaii2,0460.95×
New Hampshire1,7310.88×
Maine1,6830.94×
Montana1,3540.98×
Rhode Island1,3130.82×
Alaska1,2271.15×
South Dakota1,1230.97×
North Dakota1,0671.04×
Washington, District of Columbia1,0090.67×
Delaware9980.72×
Vermont6700.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Birman audience
BrandAffinityCategory
Google Voice47.33×Technology & Electronics
Kia Sportage50×Cars & Mobility
Maine Coon15.04×Pets & Animals
Honda HR-V33.33×Cars & Mobility
Pre-school playgroup37.25×Kids & Family
Dax Shepard18.76×Movies & TV
Holography33.04×Technology & Electronics
Jeep Grand Cherokee9.17×Cars & Mobility
Margot Robbie7.8×Movies & TV
Sphynx cat7.74×Pets & Animals
Russian Blue23.24×Pets & Animals
American Shorthair25.3×Pets & Animals
Cincinnati Bengals6.62×Sports
Hobby Lobby2.65×Home & Garden
Siamese cat6.08×Pets & Animals
Abyssinian cat22.33×Pets & Animals
British Shorthair6.05×Pets & Animals
Persian cat5.58×Pets & Animals
Black cat5.32×Pets & Animals
Bengal cat6.3×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Birman audience
TraitClusterScore
Pet OwnershipJOY1.57
Price SensitivityPREMIUM1.54
Design AffinityPREMIUM1.53
SpiritualityBALANCE1.52
Convenience OrientationPREMIUM1.38
TravellingTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Birman
CountryShare
Germany30.9%
South Korea11.7%
United States10.5%

See Birman audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Birman have in United States?

Birman has an estimated audience of 500,087 people in United States, concentrated in California and Texas.

What is the gender split and age of Birman fans?

56.8% of Birman fans are female, 43.2% are male, with an average age of 33.1 years.

Which brands do Birman fans like most?

Birman fans show strongest brand affinity for Google Voice (47.33×), Kia Sportage (50×), and Maine Coon (15.04×) over the country average.

Where do Birman fans live in United States?

Birman fans in United States are most concentrated in California (reach 62,252), Texas (reach 48,912), and Florida (reach 34,961). These three regions account for the largest share of the active audience.

What other brands do Birman fans also like?

Beyond Birman itself, the audience over-indexes on Kia Sportage (50×), Maine Coon (15.04×), Honda HR-V (33.33×), and Pre-school playgroup (37.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Birman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.