Russian Blue Audience in United States

Russian Blue logo

Russian Blue has an estimated audience of 923,038 people in United States. 58.0% are female, 42.0% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: DuckDuckGo, Norwegian Forest cat, Abyssinian cat, The Island (2005 film), Siamese cat.

The average Russian Blue fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include DuckDuckGo, Norwegian Forest cat, Abyssinian cat, with strongest over-indexing on DuckDuckGo (16.67× the country average). Demographically, the Russian Blue audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Russian Blue fans

Demographic split for Russian Blue audience in United States
MetricValue
Female58.0%
Male42.0%
Average age35.6
Estimated audience size923,038

Audience persona

The typical Russian Blue fan in United States is more female, around 35.6 years old, with strong Pet Ownership tendencies and a notable affinity for DuckDuckGo.

Top regions in United States

Top regions ranked by reach for Russian Blue in United States
RegionReachAffinity
California111,2281.1×
Texas71,7460.9×
Florida61,7750.99×
New York58,1371.13×
Pennsylvania33,4721.08×
Illinois33,4441.09×
Ohio29,3901.03×
North Carolina28,3551.02×
Washington25,8591.4×
Georgia25,2040.89×
Virginia24,9581.11×
Michigan24,9061.03×
New Jersey21,7020.92×
Massachusetts21,5541.19×
Tennessee18,4901×
Indiana17,7001.05×
Colorado17,5011.2×
Maryland16,4341.04×
Missouri16,2401.09×
Minnesota15,5701.18×
Oregon14,9721.42×
Wisconsin14,4541.04×
South Carolina13,0160.94×
Arizona12,1760.65×
Kentucky11,5851×
Utah11,2201.36×
Connecticut10,9281.18×
Louisiana9,8750.83×
Oklahoma9,7270.95×
Iowa8,0221.05×
Nevada7,6370.86×
Kansas7,3951.02×
Alabama7,1700.56×
Arkansas7,1540.94×
Idaho4,9661.07×
Mississippi4,5520.6×
Nebraska4,5230.98×
New Hampshire4,1431.14×
West Virginia4,0200.94×
Maine3,8161.15×
New Mexico3,6800.79×
Hawaii3,2730.82×
Washington, District of Columbia2,9641.07×
Rhode Island2,9421×
Montana2,6841.05×
Delaware2,2220.87×
South Dakota1,9050.89×
Vermont1,8571.15×
North Dakota1,6690.88×
Alaska1,2280.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Russian Blue audience
BrandAffinityCategory
DuckDuckGo16.67×Internet & Social Media
Norwegian Forest cat55.25×Pets & Animals
Abyssinian cat54.2×Pets & Animals
The Island (2005 film)33.5×Movies & TV
Siamese cat12.13×Pets & Animals
Maine Coon12.54×Pets & Animals
British Shorthair12.27×Pets & Animals
Sphynx cat13.51×Pets & Animals
American Shorthair46.27×Pets & Animals
Exotic Shorthair34.68×Pets & Animals
Dog lovers6.65×Pets & Animals
Birman50.13×Pets & Animals
Turkish Angora59.6×Pets & Animals
Himalayan cat34.26×Pets & Animals
Romanticism11.9×Politics & Society
Romantic music16.36×Music & Radio
Avant23.5×Business & Career
Rag doll35.35×Pets & Animals
Pixi14.67×Beauty & Wellness
Persian cat7.78×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Russian Blue audience
TraitClusterScore
Pet OwnershipJOY2.26
LGBTQ+ IdentityOPEN2.04
Convenience OrientationPREMIUM1.74
DIY MentalityTHRILL1.71
Design AffinityPREMIUM1.71
SustainabilityBALANCE1.58

Worldwide distribution

Worldwide audience distribution share by country for Russian Blue
CountryShare
Japan20.4%
United States15.6%
South Korea7.0%

See Russian Blue audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Russian Blue have in United States?

Russian Blue has an estimated audience of 923,038 people in United States, concentrated in California and Texas.

What is the gender split and age of Russian Blue fans?

58.0% of Russian Blue fans are female, 42.0% are male, with an average age of 35.6 years.

Which brands do Russian Blue fans like most?

Russian Blue fans show strongest brand affinity for DuckDuckGo (16.67×), Norwegian Forest cat (55.25×), and Abyssinian cat (54.2×) over the country average.

Where do Russian Blue fans live in United States?

Russian Blue fans in United States are most concentrated in California (reach 111,228), Texas (reach 71,746), and Florida (reach 61,775). These three regions account for the largest share of the active audience.

What other brands do Russian Blue fans also like?

Beyond Russian Blue itself, the audience over-indexes on Norwegian Forest cat (55.25×), Abyssinian cat (54.2×), The Island (2005 film) (33.5×), and Siamese cat (12.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Russian Blue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.