Rascasse Audience Intelligence

Russian Blue Audience in United States

A data profile of the people who buy, follow and care about Russian Blue in United States — modelled from more than twelve digital signal sources. Russian Blue has an estimated audience of 923,038 people in United States.

#8961among Topic in United States#386in Pets & Animals

The average Russian Blue fan in United States is 35.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include DuckDuckGo, Norwegian Forest cat, The Island (2005 film), with strongest over-indexing on DuckDuckGo (16.67× the country average).

Demographically, the Russian Blue audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Pet Ownership, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Russian Blue fan in United States is more female, around 35.6 years old, with strong Pet Ownership tendencies and a notable affinity for DuckDuckGo.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Russian Blue profile in United States.

Audience size
923K
in United States
Gender
58.0%♀
42.0% male
Age
35.6
average years
Country rank
#24988
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Russian Blue fans

58.0% are female, 42.0% are male, average age 35.6.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Russian Blue audience in United States
MetricValue
Female58.0%
Male42.0%
Average age35.6
Estimated audience size923,038
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Russian Blue audience in United States
Age bracketShare%
16-1930%
20-2921%
30-3917%
40-4916%
50+16%
Fig. 04

Worldwide distribution

15.5%

of the worldwide Russian Blue audience comes from United States.

Worldwide audience distribution share by country for Russian Blue
CountryShare
Japan20.2%
United States15.5%
South Korea6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Russian Blue audience in United States is strongest.

Fig. 05

Top regions by affinity

Russian Blue fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.35×
02Oregon~10K1.33×
03Washington~20K1.30×
04Maine~4K1.12×
05Minnesota~10K1.11×
06Colorado~20K1.10×
07New Hampshire~4K1.10×
08Connecticut~10K1.09×
09Vermont~2K1.09×
10Massachusetts~20K1.08×
11Idaho~5K1.08×
12California~100K1.06×
13Missouri~20K1.06×
14Kentucky~10K1.06×
15Oklahoma~10K1.06×
16Virginia~20K1.05×
17Indiana~20K1.05×
18Pennsylvania~30K1.04×
19West Virginia~4K1.04×
20Montana~3K1.04×
21New York~50K1.03×
22Illinois~30K1.03×
23Ohio~30K1.01×
24Michigan~20K1.01×
25Arkansas~8K1.01×
26Rhode Island~3K1.01×
27Wisconsin~10K1.00×
28Kansas~7K1.00×
29Tennessee~20K0.99×
30Iowa~8K0.99×
31Nebraska~5K0.99×
32North Dakota~2K0.99×
33Florida~60K0.98×
34North Carolina~30K0.98×
35Maryland~20K0.98×
36Washington, District of Columbia~3K0.98×
37Texas~80K0.97×
38South Dakota~2K0.96×
39Nevada~8K0.92×
40Alaska~2K0.92×
41Georgia~30K0.89×
42Arizona~20K0.89×
43South Carolina~10K0.89×
44Delaware~2K0.89×
45New Jersey~20K0.88×
46New Mexico~4K0.87×
47Hawaii~3K0.87×
48Louisiana~10K0.84×
49Alabama~10K0.75×
50Mississippi~5K0.70×
Fig. 06

Affinity by region

Affinity by region — Russian Blue, United States
0.70×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Russian Blue audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Russian Blue audience
#·InterestCategoryAffinity×
01Turkish AngoraPets & Animals59.60×
02Norwegian Forest catPets & Animals55.25×
03Abyssinian catPets & Animals54.20×
04BirmanPets & Animals50.13×
05American ShorthairPets & Animals46.27×
06Rag dollPets & Animals35.35×
07Exotic ShorthairPets & Animals34.68×
08Himalayan catPets & Animals34.26×
09The Island (2005 film)Movies & TV33.50×
10AvantBusiness & Career23.50×
11DuckDuckGoInternet & Social Media16.67×
12Romantic musicMusic & Radio16.36×
13Sphynx catPets & Animals13.51×
14Maine CoonPets & Animals12.54×
15British ShorthairPets & Animals12.27×
16Siamese catPets & Animals12.13×
17RomanticismPolitics & Society11.90×
18Persian catPets & Animals7.78×
19Dog loversPets & Animals6.65×
20Shih TzuPets & Animals6.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Russian Blue audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Russian Blue audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.38×
Risk AppetiteTHRILL2.18×
Healthy LifestyleBALANCE2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Russian Blue audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.93×
DIY MentalityTHRILL0.96×
Early Adopter MentalityPOWER1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Russian Blue have in United States?

Russian Blue has an estimated audience of 923,038 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Russian Blue fans?

58.0% of Russian Blue fans are female, 42.0% are male, with an average age of 35.6 years.

03

Which brands do Russian Blue fans like most?

Russian Blue fans show strongest brand affinity for DuckDuckGo (16.67×), Norwegian Forest cat (55.25×), and The Island (2005 film) (33.5×) over the country average.

04

Where do Russian Blue fans live in United States?

Russian Blue fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Russian Blue fans also like?

Beyond Russian Blue itself, the audience over-indexes on Norwegian Forest cat (55.25×), The Island (2005 film) (33.5×), Abyssinian cat (54.2×), and Siamese cat (12.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Russian Blue audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Russian Blue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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