Rascasse Audience Intelligence

Exotic Shorthair Audience in United States

A data profile of the people who buy, follow and care about Exotic Shorthair in United States — modelled from more than twelve digital signal sources. Exotic Shorthair has an estimated audience of 1,225,062 people in United States.

#8000among Topic in United States#337in Pets & Animals

The average Exotic Shorthair fan in United States is 37.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Maine Coon, Air France, American Shorthair, with strongest over-indexing on Maine Coon (13.38× the country average).

Demographically, the Exotic Shorthair audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Pet Ownership, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Exotic Shorthair fan in United States is more female, around 37.7 years old, with strong Pet Ownership tendencies and a notable affinity for Maine Coon.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Exotic Shorthair profile in United States.

Audience size
1.2M
in United States
Gender
59.8%♀
40.2% male
Age
37.7
average years
Country rank
#20563
Topic in United States
Fig. 01

Search interest · 12-month trend

+72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Exotic Shorthair fans

59.8% are female, 40.2% are male, average age 37.7.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Exotic Shorthair audience in United States
MetricValue
Female59.8%
Male40.2%
Average age37.7
Estimated audience size1,225,062
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Exotic Shorthair audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3917%
40-4917%
50+20%
Fig. 04

Worldwide distribution

20.6%

of the worldwide Exotic Shorthair audience comes from United States.

Worldwide audience distribution share by country for Exotic Shorthair
CountryShare
United States20.6%
Japan11.4%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Exotic Shorthair audience in United States is strongest.

Fig. 05

Top regions by affinity

Exotic Shorthair fans by region: top regions in United States
#RegionReachAffinity×
01Washington~30K1.30×
02Oklahoma~20K1.29×
03Oregon~20K1.24×
04California~200K1.18×
05Arkansas~10K1.16×
06Kentucky~20K1.14×
07Utah~10K1.13×
08Texas~100K1.12×
09Nevada~10K1.11×
10Missouri~20K1.10×
11Kansas~10K1.10×
12West Virginia~6K1.10×
13Connecticut~10K1.06×
14Indiana~20K1.05×
15Maine~5K1.05×
16Tennessee~30K1.04×
17New York~70K1.03×
18Minnesota~20K1.03×
19Colorado~20K1.02×
20New Hampshire~5K1.02×
21Alaska~3K1.02×
22Pennsylvania~40K1.01×
23Louisiana~20K1.01×
24Iowa~10K1.01×
25Idaho~6K1.01×
26Virginia~30K1.00×
27New Mexico~6K1.00×
28Massachusetts~20K0.99×
29Arizona~20K0.97×
30Rhode Island~4K0.97×
31Ohio~40K0.96×
32Nebraska~6K0.96×
33Florida~80K0.95×
34Michigan~30K0.95×
35Wisconsin~20K0.95×
36North Carolina~30K0.94×
37Alabama~20K0.94×
38Hawaii~5K0.94×
39North Dakota~2K0.94×
40Montana~3K0.92×
41Vermont~2K0.92×
42Illinois~40K0.91×
43South Carolina~20K0.91×
44Mississippi~9K0.91×
45Georgia~30K0.89×
46South Dakota~3K0.89×
47New Jersey~30K0.88×
48Maryland~20K0.88×
49Delaware~3K0.86×
50Washington, District of Columbia~3K0.84×
Fig. 06

Affinity by region

Affinity by region — Exotic Shorthair, United States
0.84×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Exotic Shorthair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Exotic Shorthair audience
#·InterestCategoryAffinity×
01Balinese catPets & Animals58.64×
02American ShorthairPets & Animals39.43×
03Russian BluePets & Animals34.68×
04Himalayan catPets & Animals33.11×
05Abyssinian catPets & Animals30.35×
06Air FranceTravel & Leisure18.75×
07TexacoCars & Mobility18.60×
08Maine CoonPets & Animals13.38×
09Sphynx catPets & Animals9.14×
10Bengal catPets & Animals8.17×
11British ShorthairPets & Animals7.84×
12Siamese catPets & Animals7.64×
13Persian catPets & Animals7.07×
14Black catPets & Animals6.66×
15Shih TzuPets & Animals4.89×
16PoodlePets & Animals4.70×
17Yorkshire TerrierPets & Animals4.35×
18French BulldogPets & Animals4.13×
19Veterinary medicineBusiness & Career4.00×
20RedditInternet & Social Media2.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Exotic Shorthair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Exotic Shorthair audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY3.04×
Family OrientationCONSERVATISM2.08×
Community OrientationOPEN1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Exotic Shorthair audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.64×
DIY MentalityTHRILL0.84×
Career OrientationPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Exotic Shorthair have in United States?

Exotic Shorthair has an estimated audience of 1,225,062 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Exotic Shorthair fans?

59.8% of Exotic Shorthair fans are female, 40.2% are male, with an average age of 37.7 years.

03

Which brands do Exotic Shorthair fans like most?

Exotic Shorthair fans show strongest brand affinity for Maine Coon (13.38×), Air France (18.75×), and American Shorthair (39.43×) over the country average.

04

Where do Exotic Shorthair fans live in United States?

Exotic Shorthair fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Exotic Shorthair fans also like?

Beyond Exotic Shorthair itself, the audience over-indexes on Air France (18.75×), American Shorthair (39.43×), Russian Blue (34.68×), and Himalayan cat (33.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Exotic Shorthair audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Exotic Shorthair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →