Exotic Shorthair Audience in United States

Exotic Shorthair has an estimated audience of 1,225,062 people in United States. 59.8% are female, 40.2% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Matthew McConaughey, Autism Awareness, Kia Sportage, Diabetes mellitus awareness.

The average Exotic Shorthair fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Matthew McConaughey, Autism Awareness, with strongest over-indexing on Capital One (10.02× the country average). Demographically, the Exotic Shorthair audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Exotic Shorthair fans

Demographic split for Exotic Shorthair audience in United States
MetricValue
Female59.8%
Male40.2%
Average age37.7
Estimated audience size1,225,062

Audience persona

The typical Exotic Shorthair fan in United States is more female, around 37.7 years old, with strong Pet Ownership tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Exotic Shorthair in United States
RegionReachAffinity
California165,6961.23×
Texas121,6961.16×
Florida81,2440.98×
New York78,9631.15×
Pennsylvania40,1170.97×
Illinois39,8190.98×
Ohio36,7170.97×
North Carolina35,9740.98×
Georgia34,4570.91×
Washington34,1891.39×
Michigan31,4130.98×
New Jersey29,2030.94×
Virginia28,3930.95×
Tennessee25,9121.05×
Arizona25,2981.01×
Massachusetts24,8761.03×
Indiana23,5161.05×
Missouri21,8451.11×
Colorado20,1651.04×
Maryland18,1100.86×
Oklahoma18,0821.33×
Minnesota17,9961.03×
Oregon17,2311.23×
Kentucky16,5951.08×
South Carolina16,4820.89×
Louisiana16,3961.04×
Wisconsin16,3500.89×
Alabama15,2220.89×
Nevada13,2981.12×
Connecticut13,1661.07×
Utah12,6421.15×
Arkansas11,8671.18×
Kansas11,0351.14×
Iowa10,1611.01×
Mississippi8,7600.87×
West Virginia6,2331.09×
New Mexico6,0290.98×
Nebraska5,8670.96×
Idaho5,7930.94×
Hawaii4,9700.94×
New Hampshire4,8731.01×
Maine4,4801.02×
Rhode Island3,8470.99×
Washington, District of Columbia3,2070.87×
Montana2,8160.83×
Delaware2,6190.77×
Alaska2,3530.9×
North Dakota2,1050.84×
South Dakota1,9560.69×
Vermont1,7200.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Exotic Shorthair audience
BrandAffinityCategory
Capital One10.02×Business & Career
Matthew McConaughey20.91×Movies & TV
Autism Awareness19.03×Health
Kia Sportage42.27×Cars & Mobility
Diabetes mellitus awareness12.48×Health
Beetlejuice8.78×Movies & TV
Billy Bob Thornton15.36×Movies & TV
Diane Keaton10.62×Movies & TV
AccuWeather11×Home & Garden
Google Maps6.58×Internet & Social Media
Maine Coon15.04×Pets & Animals
Albert Einstein21.81×Technology & Electronics
Microblogging12.67×Technology & Electronics
Audrey Hepburn20.34×Movies & TV
Circle K9.59×Shopping
Singer-songwriter5.51×Music & Radio
DeviantArt9.63×Internet & Social Media
Clint Eastwood11.92×Movies & TV
Tobey Maguire21.08×Movies & TV
Bruce Willis9.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Exotic Shorthair audience
TraitClusterScore
Pet OwnershipJOY3.25
LGBTQ+ IdentityOPEN2.42
TravellingTHRILL1.74
Design AffinityPREMIUM1.71
Community OrientationOPEN1.67
ExtroversionTHRILL1.64

Worldwide distribution

Worldwide audience distribution share by country for Exotic Shorthair
CountryShare
United States20.7%
Japan11.4%
United Kingdom6.8%

See Exotic Shorthair audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Exotic Shorthair have in United States?

Exotic Shorthair has an estimated audience of 1,225,062 people in United States, concentrated in California and Texas.

What is the gender split and age of Exotic Shorthair fans?

59.8% of Exotic Shorthair fans are female, 40.2% are male, with an average age of 37.7 years.

Which brands do Exotic Shorthair fans like most?

Exotic Shorthair fans show strongest brand affinity for Capital One (10.02×), Matthew McConaughey (20.91×), and Autism Awareness (19.03×) over the country average.

Where do Exotic Shorthair fans live in United States?

Exotic Shorthair fans in United States are most concentrated in California (reach 165,696), Texas (reach 121,696), and Florida (reach 81,244). These three regions account for the largest share of the active audience.

What other brands do Exotic Shorthair fans also like?

Beyond Exotic Shorthair itself, the audience over-indexes on Matthew McConaughey (20.91×), Autism Awareness (19.03×), Kia Sportage (42.27×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Exotic Shorthair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.