Exotic Shorthair Audience in Germany
Exotic Shorthair has an estimated audience of 284,277 people in Germany. 70.9% are female, 29.1% are male, average age 44.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Norwegian Forest cat, Chartreux, Pokémon, DirecTV, Cornish Rex.
The average Exotic Shorthair fan in Germany is 44.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Norwegian Forest cat, Chartreux, Pokémon, with strongest over-indexing on Norwegian Forest cat (50.03× the country average). Demographically, the Exotic Shorthair audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Pet Ownership, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Exotic Shorthair fans
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 44.0 |
| Estimated audience size | 284,277 |
Audience persona
The typical Exotic Shorthair fan in Germany is more female, around 44.0 years old, with strong Pet Ownership tendencies and a notable affinity for Norwegian Forest cat.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,480 | 1.17× |
| Bayern | 41,311 | 0.9× |
| Baden-Württemberg | 33,115 | 0.85× |
| Hessen | 27,840 | 1.29× |
| Niedersachsen | 27,041 | 0.98× |
| Berlin | 22,039 | 1.73× |
| Sachsen | 16,207 | 1.16× |
| Rheinland-Pfalz | 15,407 | 1.08× |
| Brandenburg | 8,226 | 0.93× |
| Schleswig-Holstein | 7,683 | 0.75× |
| Sachsen-Anhalt | 6,943 | 0.94× |
| Hamburg | 5,982 | 0.93× |
| Thüringen | 5,748 | 0.79× |
| Mecklenburg-Vorpommern | 3,903 | 0.72× |
| Saarland | 3,066 | 0.88× |
| Bremen | 2,149 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Norwegian Forest cat | 50.03× | Pets & Animals |
| Chartreux | 70.39× | Pets & Animals |
| Pokémon | 10.87× | Games |
| DirecTV | 15.67× | Movies & TV |
| Cornish Rex | 79.46× | Pets & Animals |
| Cat food | 5.66× | Pets & Animals |
| Luck | 11× | Health |
| Bernese Mountain Dog | 10.15× | Pets & Animals |
| Scale model | 11.45× | Kids & Family |
| Fressnapf | 5.11× | Shopping |
| Rag doll | 19.56× | Pets & Animals |
| Maine Coon | 6.17× | Pets & Animals |
| Veterinary medicine | 5.04× | Business & Career |
| Pet food | 3.75× | Pets & Animals |
| Russian Blue | 26.09× | Pets & Animals |
| Pets | 1.98× | Pets & Animals |
| Czech Republic | 6.5× | Travel & Leisure |
| Property finder | 3.94× | Home & Garden |
| Pet store | 3.5× | Pets & Animals |
| Travel Blogger | 6.45× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.59 |
| Travelling | THRILL | 1.82 |
| Community Orientation | OPEN | 1.46 |
| LGBTQ+ Identity | OPEN | 1.42 |
| Extroversion | THRILL | 1.38 |
| Sports Activity | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 11.4% |
| United Kingdom | 6.8% |
See Exotic Shorthair audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Exotic Shorthair have in Germany?
Exotic Shorthair has an estimated audience of 284,277 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Exotic Shorthair fans?
70.9% of Exotic Shorthair fans are female, 29.1% are male, with an average age of 44.0 years.
Which brands do Exotic Shorthair fans like most?
Exotic Shorthair fans show strongest brand affinity for Norwegian Forest cat (50.03×), Chartreux (70.39×), and Pokémon (10.87×) over the country average.
Where do Exotic Shorthair fans live in Germany?
Exotic Shorthair fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,480), Bayern (reach 41,311), and Baden-Württemberg (reach 33,115). These three regions account for the largest share of the active audience.
What other brands do Exotic Shorthair fans also like?
Beyond Exotic Shorthair itself, the audience over-indexes on Chartreux (70.39×), Pokémon (10.87×), DirecTV (15.67×), and Cornish Rex (79.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Exotic Shorthair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.