VIER PFOTEN Audience in Germany
VIER PFOTEN has an estimated audience of 3,504,197 people in Germany. 70.4% are female, 29.6% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fressnapf, Animal rights, Cats, Roland Kaiser, Gala.
The average VIER PFOTEN fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fressnapf, Animal rights, Cats, with strongest over-indexing on Fressnapf (6.83× the country average). Demographically, the VIER PFOTEN audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Charity
Demographics of VIER PFOTEN fans
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 36.1 |
| Estimated audience size | 3,504,197 |
Audience persona
The typical VIER PFOTEN fan in Germany is more female, around 36.1 years old, with strong Community Orientation tendencies and a notable affinity for Fressnapf.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 655,902 | 0.86× |
| Bayern | 639,898 | 1.14× |
| Baden-Württemberg | 443,149 | 0.93× |
| Niedersachsen | 355,606 | 1.04× |
| Hessen | 281,868 | 1.06× |
| Berlin | 168,292 | 1.07× |
| Schleswig-Holstein | 166,201 | 1.32× |
| Sachsen | 155,324 | 0.9× |
| Rheinland-Pfalz | 133,202 | 0.76× |
| Hamburg | 116,988 | 1.48× |
| Brandenburg | 112,011 | 1.03× |
| Sachsen-Anhalt | 81,628 | 0.9× |
| Thüringen | 73,134 | 0.82× |
| Mecklenburg-Vorpommern | 55,010 | 0.82× |
| Saarland | 41,091 | 0.95× |
| Bremen | 27,590 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fressnapf | 6.83× | Shopping |
| Animal rights | 6.21× | Politics & Society |
| Cats | 4.01× | Pets & Animals |
| Roland Kaiser | 4.85× | Music & Radio |
| Gala | 3.33× | News |
| Mammal | 4.08× | Pets & Animals |
| Sparkasse | 3.5× | Business & Career |
| Tiere suchen ein Zuhause | 10.25× | Pets & Animals |
| Rescue dog | 6.51× | Pets & Animals |
| REWE | 2.61× | Shopping |
| Animal welfare | 3.35× | Politics & Society |
| Dogs | 2.93× | Pets & Animals |
| Kaufland | 2.5× | Shopping |
| Florian Silbereisen | 4.02× | Music & Radio |
| Garden | 2.27× | Home & Garden |
| Borussia Dortmund | 1.56× | Sports |
| Current events | 2.19× | Arts & Culture |
| Netto Marken-Discount | 2.38× | Shopping |
| North Rhine-Westphalia | 2.8× | Travel & Leisure |
| Tiger | 5.8× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.54 |
| Early Adopter Mentality | POWER | 1.27 |
| Tradition | CONSERVATISM | 1.25 |
| Pet Ownership | JOY | 1.24 |
| Family Orientation | CONSERVATISM | 1.18 |
| Sustainability | BALANCE | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 61.1% |
| Austria | 5.9% |
| United States | 4.7% |
See VIER PFOTEN audiences in other countries
More Charity audiences in Germany
- Stiftung Warentest (2,042,868)
- Animal Equality (1,577,976)
- Aktion Mensch (1,538,153)
- American Marketing Association (1,521,810)
- United Nations (1,415,011)
Frequently asked questions
How many fans does VIER PFOTEN have in Germany?
VIER PFOTEN has an estimated audience of 3,504,197 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of VIER PFOTEN fans?
70.4% of VIER PFOTEN fans are female, 29.6% are male, with an average age of 36.1 years.
Which brands do VIER PFOTEN fans like most?
VIER PFOTEN fans show strongest brand affinity for Fressnapf (6.83×), Animal rights (6.21×), and Cats (4.01×) over the country average.
Where do VIER PFOTEN fans live in Germany?
VIER PFOTEN fans in Germany are most concentrated in Nordrhein-Westfalen (reach 655,902), Bayern (reach 639,898), and Baden-Württemberg (reach 443,149). These three regions account for the largest share of the active audience.
What other brands do VIER PFOTEN fans also like?
Beyond VIER PFOTEN itself, the audience over-indexes on Animal rights (6.21×), Cats (4.01×), Roland Kaiser (4.85×), and Gala (3.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for VIER PFOTEN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.