Rascasse Audience Intelligence

VIER PFOTEN Audience in Germany

A data profile of the people who buy, follow and care about VIER PFOTEN in Germany — modelled from more than twelve digital signal sources. VIER PFOTEN has an estimated audience of 3,504,197 people in Germany.

#1073among Topic in Germany#66in Pets & Animals

The average VIER PFOTEN fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Fressnapf, Animal rights, Cats, with strongest over-indexing on Fressnapf (6.83× the country average).

Demographically, the VIER PFOTEN audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Community Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical VIER PFOTEN fan in Germany is more female, around 36.1 years old, with strong Community Orientation tendencies and a notable affinity for Fressnapf.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the VIER PFOTEN profile in Germany.

Audience size
3.5M
in Germany
Gender
70.4%♀
29.6% male
Age
36.1
average years
Country rank
#1738
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of VIER PFOTEN fans

70.4% are female, 29.6% are male, average age 36.1.

Fig. 02

Gender split

70.4%
Female
29.6%
Male
Demographic split for VIER PFOTEN audience in Germany
MetricValue
Female70.4%
Male29.6%
Average age36.1
Estimated audience size3,504,197
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the VIER PFOTEN audience in Germany
Age bracketShare%
16-1928%
20-2919%
30-3919%
40-4920%
50+14%
Fig. 04

Worldwide distribution

61.1%

of the worldwide VIER PFOTEN audience comes from Germany.

Worldwide audience distribution share by country for VIER PFOTEN
CountryShare
Germany61.1%
Austria5.9%
United States4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the VIER PFOTEN audience in Germany is strongest.

Fig. 05

Top regions by affinity

VIER PFOTEN fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~100K1.39×
02Schleswig-Holstein~200K1.29×
03Bayern~600K1.12×
04Niedersachsen~400K1.10×
05Saarland~40K1.02×
06Hessen~300K1.01×
07Berlin~200K1.01×
08Brandenburg~100K1.00×
09Bremen~30K0.96×
10Sachsen~200K0.94×
11Sachsen-Anhalt~80K0.93×
12Mecklenburg-Vorpommern~60K0.93×
13Baden-Württemberg~400K0.91×
14Thüringen~80K0.89×
15Nordrhein-Westfalen~600K0.85×
16Rheinland-Pfalz~100K0.78×
Fig. 06

Affinity by region

Affinity by region — VIER PFOTEN, Germany
0.78×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the VIER PFOTEN audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for VIER PFOTEN audience
#·InterestCategoryAffinity×
01Tiere suchen ein ZuhausePets & Animals10.25×
02FressnapfShopping6.83×
03Rescue dogPets & Animals6.51×
04Animal rightsPolitics & Society6.21×
05TigerPets & Animals5.80×
06Roland KaiserMusic & Radio4.85×
07MammalPets & Animals4.08×
08Florian SilbereisenMusic & Radio4.02×
09CatsPets & Animals4.01×
10SparkasseBusiness & Career3.50×
11Animal welfarePolitics & Society3.35×
12ADACCars & Mobility3.29×
13DogsPets & Animals2.93×
14North Rhine-WestphaliaTravel & Leisure2.80×
15REWEShopping2.61×
16KauflandShopping2.50×
17Netto Marken-DiscountShopping2.38×
18GardenHome & Garden2.27×
19Current eventsArts & Culture2.19×
20dB’sMusic & Radio1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the VIER PFOTEN audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by VIER PFOTEN audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.39×
MindfulnessBALANCE2.19×
Pet OwnershipJOY1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by VIER PFOTEN audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Urban LifestyleOPEN0.82×
Risk AppetiteTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does VIER PFOTEN have in Germany?

VIER PFOTEN has an estimated audience of 3,504,197 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of VIER PFOTEN fans?

70.4% of VIER PFOTEN fans are female, 29.6% are male, with an average age of 36.1 years.

03

Which brands do VIER PFOTEN fans like most?

VIER PFOTEN fans show strongest brand affinity for Fressnapf (6.83×), Animal rights (6.21×), and Cats (4.01×) over the country average.

04

Where do VIER PFOTEN fans live in Germany?

VIER PFOTEN fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~600K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do VIER PFOTEN fans also like?

Beyond VIER PFOTEN itself, the audience over-indexes on Animal rights (6.21×), Cats (4.01×), Roland Kaiser (4.85×), and Mammal (4.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See VIER PFOTEN audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for VIER PFOTEN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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