Rescue dog Audience in Germany
Rescue dog has an estimated audience of 3,102,330 people in Germany. 63.0% are female, 37.0% are male, average age 34.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Cancoillotte, Artistic inspiration, Gil Ofarim, Collectable.
The average Rescue dog fan in Germany is 34.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Cancoillotte, Artistic inspiration, with strongest over-indexing on Progressive rock (3.62× the country average). Demographically, the Rescue dog audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Rescue dog fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 34.3 |
| Estimated audience size | 3,102,330 |
Audience persona
The typical Rescue dog fan in Germany is more female, around 34.3 years old, with strong Pet Ownership tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 554,339 | 0.82× |
| Bayern | 464,599 | 0.93× |
| Baden-Württemberg | 305,131 | 0.72× |
| Niedersachsen | 250,723 | 0.83× |
| Hessen | 247,275 | 1.05× |
| Rheinland-Pfalz | 164,185 | 1.06× |
| Berlin | 158,926 | 1.15× |
| Schleswig-Holstein | 133,217 | 1.2× |
| Sachsen | 87,723 | 0.58× |
| Hamburg | 69,805 | 1× |
| Thüringen | 65,101 | 0.82× |
| Sachsen-Anhalt | 63,225 | 0.79× |
| Brandenburg | 61,391 | 0.64× |
| Mecklenburg-Vorpommern | 55,607 | 0.94× |
| Saarland | 55,279 | 1.45× |
| Bremen | 54,248 | 2.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.62× | Music & Radio |
| Cancoillotte | 13.01× | Food & Beverages |
| Artistic inspiration | 2× | Arts & Culture |
| Gil Ofarim | 1.62× | Music & Radio |
| Collectable | 2.03× | Kids & Family |
| Israel | 2.28× | Travel & Leisure |
| Natural rubber | 2.19× | Cars & Mobility |
| Nurse education | 2.27× | Kids & Family |
| Optical Society | 10.02× | Politics & Society |
| Škoda Kodiaq | 1.74× | Cars & Mobility |
| Commercial mortgage | 1.67× | Business & Career |
| Volvo V60 | 3.59× | Cars & Mobility |
| Ipekyol | 2.85× | Shopping |
| Grappling | 1.56× | Sports |
| Fantasy Earth: Zero | 4.26× | Games |
| Buddy – The Buddy Holly Story | 3.12× | Music & Radio |
| Liberace | 3.82× | Music & Radio |
| Picnic | 2.22× | Kids & Family |
| KLIX (AM) | 1.52× | Music & Radio |
| Building insulation | 2.56× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.26 |
| Sports Activity | POWER | 1.68 |
| Sustainability | BALANCE | 1.61 |
| Urban Lifestyle | OPEN | 1.45 |
| DIY Mentality | THRILL | 1.39 |
| LGBTQ+ Identity | OPEN | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.4% |
| Japan | 10.6% |
| United Kingdom | 7.6% |
See Rescue dog audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Rescue dog have in Germany?
Rescue dog has an estimated audience of 3,102,330 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rescue dog fans?
63.0% of Rescue dog fans are female, 37.0% are male, with an average age of 34.3 years.
Which brands do Rescue dog fans like most?
Rescue dog fans show strongest brand affinity for Progressive rock (3.62×), Cancoillotte (13.01×), and Artistic inspiration (2×) over the country average.
Where do Rescue dog fans live in Germany?
Rescue dog fans in Germany are most concentrated in Nordrhein-Westfalen (reach 554,339), Bayern (reach 464,599), and Baden-Württemberg (reach 305,131). These three regions account for the largest share of the active audience.
What other brands do Rescue dog fans also like?
Beyond Rescue dog itself, the audience over-indexes on Cancoillotte (13.01×), Artistic inspiration (2×), Gil Ofarim (1.62×), and Collectable (2.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rescue dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.