Rascasse Audience Intelligence

Rescue dog Audience in Germany

A data profile of the people who buy, follow and care about Rescue dog in Germany — modelled from more than twelve digital signal sources. Rescue dog has an estimated audience of 3,102,330 people in Germany.

#1250among Topic in Germany#72in Pets & Animals

The average Rescue dog fan in Germany is 34.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bernese Mountain Dog, Pet sitting, Crime fiction, with strongest over-indexing on Bernese Mountain Dog (13.68× the country average).

Demographically, the Rescue dog audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rescue dog fan in Germany is more female, around 34.3 years old, with strong Pet Ownership tendencies and a notable affinity for Bernese Mountain Dog.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rescue dog profile in Germany.

Audience size
3.1M
in Germany
Gender
63.0%♀
37.0% male
Age
34.3
average years
Country rank
#2027
Topic in Germany
Fig. 01

Search interest · 12-month trend

+97%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rescue dog fans

63.0% are female, 37.0% are male, average age 34.3.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Rescue dog audience in Germany
MetricValue
Female63.0%
Male37.0%
Average age34.3
Estimated audience size3,102,330
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Rescue dog audience in Germany
Age bracketShare%
16-1935%
20-2920%
30-3916%
40-4917%
50+13%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Rescue dog audience comes from Germany.

Worldwide audience distribution share by country for Rescue dog
CountryShare
United States34.4%
Japan10.6%
United Kingdom7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rescue dog audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rescue dog fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~30K1.20×
02Hessen~300K1.12×
03Schleswig-Holstein~100K1.12×
04Saarland~40K1.08×
05Sachsen~200K1.07×
06Rheinland-Pfalz~200K1.01×
07Berlin~100K1.01×
08Nordrhein-Westfalen~700K1.00×
09Niedersachsen~300K0.99×
10Hamburg~70K0.98×
11Baden-Württemberg~400K0.97×
12Mecklenburg-Vorpommern~60K0.97×
13Thüringen~70K0.93×
14Bayern~500K0.92×
15Sachsen-Anhalt~70K0.92×
16Brandenburg~90K0.89×
Fig. 06

Affinity by region

Affinity by region — Rescue dog, Germany
0.89×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rescue dog audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rescue dog audience
#·InterestCategoryAffinity×
01Bernese Mountain DogPets & Animals13.68×
02Cats (musical)Music & Radio9.13×
03Sunday BrunchKids & Family7.91×
04Crime fictionLiterature6.72×
05Pet sittingPets & Animals6.58×
06VIER PFOTENPets & Animals6.51×
07Cultural heritagePolitics & Society6.02×
08Detective fictionLiterature5.88×
09DuolingoBusiness & Career5.66×
10DC ComicsLiterature5.52×
11Robert RedfordMovies & TV5.50×
12Pet adoptionPets & Animals5.44×
13ActivismPolitics & Society4.24×
14Watercolor paintingArts & Culture4.03×
15Digital photographyBusiness & Career3.95×
16FressnapfShopping3.87×
17LivemusicMusic & Radio3.66×
18Pet foodPets & Animals2.60×
19NatureHome & Garden2.37×
20Do it yourself (DIY)Home & Garden1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rescue dog audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rescue dog audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.93×
Community OrientationOPEN1.67×
MindfulnessBALANCE1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rescue dog audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.72×
Price SensitivityPREMIUM0.87×
Convenience OrientationPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rescue dog have in Germany?

Rescue dog has an estimated audience of 3,102,330 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rescue dog fans?

63.0% of Rescue dog fans are female, 37.0% are male, with an average age of 34.3 years.

03

Which brands do Rescue dog fans like most?

Rescue dog fans show strongest brand affinity for Bernese Mountain Dog (13.68×), Pet sitting (6.58×), and Crime fiction (6.72×) over the country average.

04

Where do Rescue dog fans live in Germany?

Rescue dog fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Rescue dog fans also like?

Beyond Rescue dog itself, the audience over-indexes on Pet sitting (6.58×), Crime fiction (6.72×), VIER PFOTEN (6.51×), and Robert Redford (5.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Rescue dog audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rescue dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →