Rescue dog Audience in United States

Rescue dog has an estimated audience of 19,130,656 people in United States. 64.1% are female, 35.9% are male, average age 38.2. Top regions: California, Florida, Texas. Top brand affinities: MSN, Blue Heelers, Toyota Supra, Staples (Canada), Dungeons & Dragons.

The average Rescue dog fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include MSN, Blue Heelers, Toyota Supra, with strongest over-indexing on MSN (4.13× the country average). Demographically, the Rescue dog audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Rescue dog fans

Demographic split for Rescue dog audience in United States
MetricValue
Female64.1%
Male35.9%
Average age38.2
Estimated audience size19,130,656

Audience persona

The typical Rescue dog fan in United States is more female, around 38.2 years old, with strong Pet Ownership tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Rescue dog in United States
RegionReachAffinity
California1,693,3190.8×
Florida1,330,2001.03×
Texas1,284,4160.78×
New York930,8790.87×
Pennsylvania796,4801.24×
Ohio684,4571.16×
Illinois594,8590.93×
North Carolina589,0681.02×
Michigan559,9021.12×
New Jersey473,9980.97×
Georgia459,4950.78×
Massachusetts441,3981.17×
Virginia423,9850.91×
Washington383,8241×
Tennessee380,1840.99×
Indiana378,8651.08×
Wisconsin362,8731.26×
Minnesota357,2881.3×
Colorado356,1381.18×
Missouri353,5991.15×
Arizona296,9600.76×
South Carolina295,5051.03×
Maryland293,6590.89×
Oregon258,2671.18×
Connecticut256,4691.34×
Kentucky242,1961.01×
Oklahoma214,2601.01×
Louisiana185,6570.75×
Nevada180,1670.97×
Iowa178,9461.14×
Arkansas153,9830.98×
Kansas145,9170.97×
Utah131,1900.77×
Alabama126,1230.47×
New Hampshire120,2751.6×
Mississippi116,9100.74×
Idaho109,9661.15×
New Mexico97,1201.01×
Nebraska89,4940.93×
Montana87,3021.64×
West Virginia84,9900.95×
Maine83,9981.23×
Rhode Island61,5081.01×
Delaware54,7401.04×
Hawaii50,4060.61×
Washington, District of Columbia44,2180.77×
South Dakota38,7560.88×
Vermont38,7031.15×
North Dakota34,5240.88×
Wyoming29,9091.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rescue dog audience
BrandAffinityCategory
MSN4.13×News
Blue Heelers20.83×Fashion & Accessoires
Toyota Supra12.51×Cars & Mobility
Staples (Canada)3.88×Business & Career
Dungeons & Dragons8.25×Games
Great Clips4.03×Beauty & Wellness
Rick and Morty4.84×Movies & TV
Hobby Lobby2.49×Home & Garden
Katherine Heigl9.72×Movies & TV
Petco3.42×Shopping
Do it yourself (DIY)2.07×Home & Garden
Aldi2.39×Shopping
Pet food2.84×Pets & Animals
Khabib Nurmagomedov14.49×Sports
Pet store3.11×Pets & Animals
Cyberpunk 207710.43×Games
Hair Extensions3.04×Beauty & Wellness
Catherine O'Hara3.42×Movies & TV
Planet Fitness1.91×Sports
Harry Potter1.7×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rescue dog audience
TraitClusterScore
Pet OwnershipJOY2.07
LGBTQ+ IdentityOPEN1.57
SustainabilityBALANCE1.52
Community OrientationOPEN1.36
Sports ActivityPOWER1.31
Healthy LifestyleBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Rescue dog
CountryShare
United States34.4%
Japan10.6%
United Kingdom7.6%

See Rescue dog audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Rescue dog have in United States?

Rescue dog has an estimated audience of 19,130,656 people in United States, concentrated in California and Florida.

What is the gender split and age of Rescue dog fans?

64.1% of Rescue dog fans are female, 35.9% are male, with an average age of 38.2 years.

Which brands do Rescue dog fans like most?

Rescue dog fans show strongest brand affinity for MSN (4.13×), Blue Heelers (20.83×), and Toyota Supra (12.51×) over the country average.

Where do Rescue dog fans live in United States?

Rescue dog fans in United States are most concentrated in California (reach 1,693,319), Florida (reach 1,330,200), and Texas (reach 1,284,416). These three regions account for the largest share of the active audience.

What other brands do Rescue dog fans also like?

Beyond Rescue dog itself, the audience over-indexes on Blue Heelers (20.83×), Toyota Supra (12.51×), Staples (Canada) (3.88×), and Dungeons & Dragons (8.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rescue dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.