Rascasse Audience Intelligence

Rescue dog Audience in United States

A data profile of the people who buy, follow and care about Rescue dog in United States — modelled from more than twelve digital signal sources. Rescue dog has an estimated audience of 19,130,656 people in United States.

#1190among Topic in United States#42in Pets & Animals

The average Rescue dog fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Petco, Dog agility, Dogs, with strongest over-indexing on Petco (3.66× the country average).

Demographically, the Rescue dog audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rescue dog fan in United States is more female, around 38.2 years old, with strong Pet Ownership tendencies and a notable affinity for Petco.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rescue dog profile in United States.

Audience size
19.1M
in United States
Gender
64.1%♀
35.9% male
Age
38.2
average years
Country rank
#1734
Topic in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rescue dog fans

64.1% are female, 35.9% are male, average age 38.2.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Rescue dog audience in United States
MetricValue
Female64.1%
Male35.9%
Average age38.2
Estimated audience size19,130,656
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Rescue dog audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3916%
40-4918%
50+22%
Fig. 04

Worldwide distribution

34.4%

of the worldwide Rescue dog audience comes from United States.

Worldwide audience distribution share by country for Rescue dog
CountryShare
United States34.4%
Japan10.6%
United Kingdom7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rescue dog audience in United States is strongest.

Fig. 05

Top regions by affinity

Rescue dog fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~100K1.44×
02Montana~70K1.31×
03Connecticut~200K1.27×
04Vermont~40K1.20×
05Wisconsin~300K1.19×
06Pennsylvania~800K1.18×
07Minnesota~300K1.18×
08Maine~80K1.17×
09Ohio~700K1.14×
10Oregon~200K1.13×
11Idaho~100K1.12×
12Michigan~600K1.11×
13Missouri~300K1.11×
14Colorado~300K1.11×
15Iowa~200K1.07×
16Arizona~400K1.06×
17Massachusetts~400K1.05×
18Rhode Island~60K1.04×
19Delaware~60K1.04×
20Oklahoma~200K1.03×
21New Mexico~100K1.03×
22North Carolina~600K1.02×
23Indiana~400K1.02×
24South Carolina~300K1.01×
25Florida~1.5M1.00×
26Kansas~200K1.00×
27West Virginia~90K1.00×
28Kentucky~200K0.99×
29Arkansas~200K0.98×
30Tennessee~400K0.97×
31Nevada~200K0.96×
32Nebraska~90K0.96×
33South Dakota~40K0.96×
34Illinois~600K0.95×
35Washington~400K0.95×
36North Dakota~40K0.94×
37New Jersey~400K0.90×
38Maryland~300K0.89×
39Virginia~400K0.88×
40Alabama~200K0.87×
41Mississippi~100K0.85×
42New York~900K0.83×
43Louisiana~200K0.83×
44Alaska~30K0.83×
45Georgia~500K0.81×
46California~1.5M0.80×
47Texas~1.5M0.76×
48Utah~100K0.75×
49Hawaii~60K0.75×
50Washington, District of Columbia~40K0.72×
Fig. 06

Affinity by region

Affinity by region — Rescue dog, United States
0.72×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rescue dog audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rescue dog audience
#·InterestCategoryAffinity×
01Dog agilityPets & Animals7.56×
02Dungeons & DragonsGames4.50×
03Anthony JoshuaSports4.50×
04PetSmartShopping4.43×
05Rick and MortyMovies & TV4.37×
06PetcoShopping3.66×
07Hair ExtensionsBeauty & Wellness2.92×
08DachshundPets & Animals2.82×
09Pet storePets & Animals2.57×
10Cat foodPets & Animals2.53×
11Golden RetrieverPets & Animals2.44×
12Pet foodPets & Animals2.39×
13Dog walkingPets & Animals2.10×
14Veterinary medicineBusiness & Career2.08×
15DogsPets & Animals1.81×
16Do it yourself (DIY)Home & Garden1.72×
17LivestockPets & Animals1.71×
18Trader Joe'sShopping1.61×
19SupermanMovies & TV1.56×
20Old NavyFashion & Accessoires1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rescue dog audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rescue dog audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.26×
PatriotismCONSERVATISM2.23×
Community OrientationOPEN1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rescue dog audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.71×
Family OrientationCONSERVATISM0.80×
Quality AwarenessPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rescue dog have in United States?

Rescue dog has an estimated audience of 19,130,656 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Rescue dog fans?

64.1% of Rescue dog fans are female, 35.9% are male, with an average age of 38.2 years.

03

Which brands do Rescue dog fans like most?

Rescue dog fans show strongest brand affinity for Petco (3.66×), Dog agility (7.56×), and Dogs (1.81×) over the country average.

04

Where do Rescue dog fans live in United States?

Rescue dog fans in United States are most concentrated in California (reach ~1.5M), Florida (reach ~1.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Rescue dog fans also like?

Beyond Rescue dog itself, the audience over-indexes on Dog agility (7.56×), Dogs (1.81×), Superman (1.56×), and Rick and Morty (4.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Rescue dog audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rescue dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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