A data profile of the people who buy, follow and care about Rescue dog in United Kingdom — modelled from more than twelve digital signal sources. Rescue dog has an estimated audience of 4,231,455 people in United Kingdom.
The average Rescue dog fan in United Kingdom is 43.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Cats (musical), Philanthropy, Dog agility, with strongest over-indexing on Cats (musical) (9.06× the country average).
Demographically, the Rescue dog audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Rescue dog fan in United Kingdom is more female, around 43.5 years old, with strong Pet Ownership tendencies and a notable affinity for Cats (musical).
The key figures that characterise the Rescue dog profile in United Kingdom.
71.9% are female, 28.1% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 71.9% |
| Male | 28.1% |
| Average age | 43.5 |
| Estimated audience size | 4,231,455 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 33% |
of the worldwide Rescue dog audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 34.4% |
| Japan | 10.6% |
| United Kingdom | 7.6% |
Where the Rescue dog audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~300K | 1.36× | |
| 02 | East of England | ~500K | 1.24× | |
| 03 | Yorkshire and the Humber | ~400K | 1.16× | |
| 04 | West Midlands | ~200K | 1.15× | |
| 05 | Scotland | ~400K | 1.07× | |
| 06 | North East | ~200K | 1.04× | |
| 07 | South East | ~600K | 0.98× | |
| 08 | South West | ~300K | 0.98× | |
| 09 | East Midlands | ~300K | 0.89× | |
| 10 | England | ~3M | 0.87× | |
| 11 | Northern Ireland | ~90K | 0.73× | |
| 12 | North West | ~300K | 0.58× |
The strongest cross-interests of the Rescue dog audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cats (musical) | Music & Radio | 9.06× | ||
| 02 | Zootopia | Movies & TV | 7.66× | ||
| 03 | Dog agility | Pets & Animals | 7.57× | ||
| 04 | Scotland national rugby union team | Sports | 6.68× | ||
| 05 | David Walliams | Movies & TV | 6.24× | ||
| 06 | Alan Carr | Movies & TV | 5.05× | ||
| 07 | Dog toy | Pets & Animals | 4.87× | ||
| 08 | Pet adoption | Pets & Animals | 4.28× | ||
| 09 | Bank holiday | Politics & Society | 4.25× | ||
| 10 | Pet store | Pets & Animals | 3.85× | ||
| 11 | Pet sitting | Pets & Animals | 3.84× | ||
| 12 | Philanthropy | Arts & Culture | 3.73× | ||
| 13 | Livemusic | Music & Radio | 3.18× | ||
| 14 | Pet food | Pets & Animals | 2.99× | ||
| 15 | Digital photography | Business & Career | 2.91× | ||
| 16 | Activism | Politics & Society | 2.46× | ||
| 17 | Local food | Food & Beverages | 2.29× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.90× | ||
| 19 | Android (operating system) | Technology & Electronics | 1.75× | ||
| 20 | Superman | Movies & TV | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 4.11× | |
| Community Orientation | OPEN | 2.52× | |
| Price Sensitivity | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| Family Orientation | CONSERVATISM | 0.82× | |
| Convenience Orientation | PREMIUM | 0.84× |
Rescue dog has an estimated audience of 4,231,455 people in United Kingdom, concentrated in England and South East.
71.9% of Rescue dog fans are female, 28.1% are male, with an average age of 43.5 years.
Rescue dog fans show strongest brand affinity for Cats (musical) (9.06×), Philanthropy (3.73×), and Dog agility (7.57×) over the country average.
Rescue dog fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and East of England (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Rescue dog itself, the audience over-indexes on Philanthropy (3.73×), Dog agility (7.57×), Pet store (3.85×), and Pet sitting (3.84×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Rescue dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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