Android (operating system) Audience in United Kingdom
Android (operating system) has an estimated audience of 18,570,072 people in United Kingdom. 55.6% are female, 44.4% are male, average age 43.3. Top regions: England, Yorkshire and the Humber, South East. Top brand affinities: Google Maps, Betfair, William Hill (bookmaker), Hobby, WhatsApp.
The average Android (operating system) fan in United Kingdom is 43.3 years old, more female, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, South East. Top brand affinities include Google Maps, Betfair, William Hill (bookmaker), with strongest over-indexing on Google Maps (4.11× the country average). Demographically, the Android (operating system) audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Android (operating system) fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 43.3 |
| Estimated audience size | 18,570,072 |
Audience persona
The typical Android (operating system) fan in United Kingdom is more female, around 43.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Maps.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 13,927,555 | 1.27× |
| Yorkshire and the Humber | 2,179,832 | 1.46× |
| South East | 2,148,102 | 0.86× |
| Scotland | 1,570,373 | 0.94× |
| East of England | 1,318,404 | 0.78× |
| South West | 1,275,277 | 0.84× |
| West Midlands | 1,120,789 | 1.41× |
| East Midlands | 1,107,833 | 0.85× |
| Wales | 1,017,819 | 0.96× |
| North East | 969,392 | 1.34× |
| North West | 928,696 | 0.47× |
| Northern Ireland | 476,182 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 4.11× | Internet & Social Media |
| Betfair | 2.91× | Games |
| William Hill (bookmaker) | 2.08× | Games |
| Hobby | 1.79× | Home & Garden |
| 1.92× | Internet & Social Media | |
| Weddings | 1.7× | Kids & Family |
| Distilled beverage | 1.73× | Food & Beverages |
| 1.69× | Technology & Electronics | |
| Expensive Taste | 2.34× | Business & Career |
| Aldi | 1.54× | Shopping |
| Refrigerator | 2.09× | Home & Garden |
| Luxury yacht | 2.66× | Travel & Leisure |
| Home business | 3.39× | Business & Career |
| TripAdvisor | 1.71× | Travel & Leisure |
| 1.69× | Internet & Social Media | |
| Purchase discount | 2.94× | Shopping |
| Esso | 1.92× | Cars & Mobility |
| Satire | 1.93× | Literature |
| Mango | 2.94× | Shopping |
| Movie theater | 1.87× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.2 |
| Indulgence | JOY | 1.13 |
| Social Media Usage | JOY | 1.12 |
| Luxury Orientation | PREMIUM | 1.09 |
| Travelling | THRILL | 1.04 |
| Community Orientation | OPEN | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 6.1% |
| Brazil | 5.6% |
See Android (operating system) audiences in other countries
- Android (operating system) — Germany
- Android (operating system) — United States
- Android (operating system) — France
- Android (operating system) — Italy
- Android (operating system) — Spain
- Android (operating system) — Brazil
- Android (operating system) — Japan
- Android (operating system) — South Korea
- Android (operating system) — India
More Technology & Electronics audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Android (operating system) have in United Kingdom?
Android (operating system) has an estimated audience of 18,570,072 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
What is the gender split and age of Android (operating system) fans?
55.6% of Android (operating system) fans are female, 44.4% are male, with an average age of 43.3 years.
Which brands do Android (operating system) fans like most?
Android (operating system) fans show strongest brand affinity for Google Maps (4.11×), Betfair (2.91×), and William Hill (bookmaker) (2.08×) over the country average.
Where do Android (operating system) fans live in United Kingdom?
Android (operating system) fans in United Kingdom are most concentrated in England (reach 13,927,555), Yorkshire and the Humber (reach 2,179,832), and South East (reach 2,148,102). These three regions account for the largest share of the active audience.
What other brands do Android (operating system) fans also like?
Beyond Android (operating system) itself, the audience over-indexes on Betfair (2.91×), William Hill (bookmaker) (2.08×), Hobby (1.79×), and WhatsApp (1.92×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Android (operating system). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.