A data profile of the people who buy, follow and care about Android (operating system) in United Kingdom — modelled from more than twelve digital signal sources. Android (operating system) has an estimated audience of 18,570,072 people in United Kingdom.
The average Android (operating system) fan in United Kingdom is 43.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Snapchat, Fashion show, Nigeria, with strongest over-indexing on Snapchat (2.76× the country average).
Demographically, the Android (operating system) audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Mindfulness, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Android (operating system) fan in United Kingdom is more female, around 43.3 years old, with strong Mindfulness tendencies and a notable affinity for Snapchat.
The key figures that characterise the Android (operating system) profile in United Kingdom.
55.6% are female, 44.4% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 43.3 |
| Estimated audience size | 18,570,072 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Android (operating system) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 6.1% |
| Brazil | 5.6% |
Where the Android (operating system) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~2M | 1.45× | |
| 02 | West Midlands | ~1M | 1.40× | |
| 03 | North East | ~1M | 1.33× | |
| 04 | England | ~14M | 1.27× | |
| 05 | Wales | ~1M | 0.96× | |
| 06 | Scotland | ~1.5M | 0.94× | |
| 07 | South East | ~2M | 0.86× | |
| 08 | East Midlands | ~1M | 0.86× | |
| 09 | Northern Ireland | ~500K | 0.85× | |
| 10 | South West | ~1.5M | 0.84× | |
| 11 | East of England | ~1.5M | 0.79× | |
| 12 | North West | ~1M | 0.50× |
The strongest cross-interests of the Android (operating system) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nigeria | Travel & Leisure | 2.87× | ||
| 02 | Fashion show | Fashion & Accessoires | 2.86× | ||
| 03 | Snapchat | Internet & Social Media | 2.76× | ||
| 04 | Underground hip hop | Music & Radio | 2.14× | ||
| 05 | Independent music | Music & Radio | 2.13× | ||
| 06 | Videography | Internet & Social Media | 2.11× | ||
| 07 | Party dress | Fashion & Accessoires | 2.06× | ||
| 08 | Afrobeat | Music & Radio | 2.06× | ||
| 09 | Anime convention | Literature | 2.02× | ||
| 10 | Audible.com | Literature | 2.02× | ||
| 11 | Motivational speaking | Business & Career | 1.99× | ||
| 12 | Anime and manga fandom | Literature | 1.95× | ||
| 13 | Fine-art photography | Technology & Electronics | 1.94× | ||
| 14 | Tabletop game | Games | 1.91× | ||
| 15 | Bollywood movies | Movies & TV | 1.86× | ||
| 16 | Livemusic | Music & Radio | 1.83× | ||
| 17 | Digital art | Arts & Culture | 1.81× | ||
| 18 | Self-confidence | Health | 1.80× | ||
| 19 | Makeup brush | Beauty & Wellness | 1.80× | ||
| 20 | Boho-chic | Fashion & Accessoires | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.21× | |
| Social Media Usage | JOY | 1.16× | |
| Early Adopter Mentality | POWER | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Luxury Orientation | PREMIUM | 0.76× | |
| DIY Mentality | THRILL | 0.77× |
Android (operating system) has an estimated audience of 18,570,072 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
55.6% of Android (operating system) fans are female, 44.4% are male, with an average age of 43.3 years.
Android (operating system) fans show strongest brand affinity for Snapchat (2.76×), Fashion show (2.86×), and Nigeria (2.87×) over the country average.
Android (operating system) fans in United Kingdom are most concentrated in England (reach ~14M), Yorkshire and the Humber (reach ~2M), and South East (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Android (operating system) itself, the audience over-indexes on Fashion show (2.86×), Nigeria (2.87×), Livemusic (1.83×), and Party dress (2.06×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Android (operating system). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.