A data profile of the people who buy, follow and care about Android (operating system) in Mexico — modelled from more than twelve digital signal sources. Android (operating system) has an estimated audience of 9,506,134 people in Mexico.
The average Android (operating system) fan in Mexico is 34.0 years old, balanced, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.
Top brand affinities include Tropical Cheese, Stair lift, with strongest over-indexing on Tropical Cheese (5.47× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 26 regions tracked by Rascasse.
The typical Android (operating system) fan in Mexico is balanced, around 34.0 years old, with a notable affinity for Tropical Cheese.
The key figures that characterise the Android (operating system) profile in Mexico.
49.9% are female, 50.1% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 34.0 |
| Estimated audience size | 9,506,134 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Android (operating system) audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 6.1% |
| Brazil | 5.6% |
Where the Android (operating system) audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Chiapas | ~400K | 1.35× | |
| 02 | Puebla | ~700K | 1.30× | |
| 03 | Distrito Federal | ~1.5M | 1.25× | |
| 04 | Veracruz (state) | ~700K | 1.21× | |
| 05 | Yucatan | ~200K | 1.20× | |
| 06 | Michoacan de Ocampo | ~400K | 1.18× | |
| 07 | Guerrero | ~300K | 1.13× | |
| 08 | Guanajuato | ~500K | 1.07× | |
| 09 | Hidalgo | ~200K | 1.07× | |
| 10 | Oaxaca | ~300K | 1.05× | |
| 11 | Jalisco | ~700K | 1.03× | |
| 12 | Baja California | ~400K | 1.01× | |
| 13 | Chihuahua | ~300K | 1.01× | |
| 14 | State of Mexico | ~1.5M | 0.99× | |
| 15 | Tlaxcala | ~100K | 0.99× | |
| 16 | Coahuila de Zaragoza | ~300K | 0.95× | |
| 17 | Morelos | ~200K | 0.95× | |
| 18 | Zacatecas | ~100K | 0.91× | |
| 19 | Campeche | ~70K | 0.91× | |
| 20 | Durango | ~100K | 0.87× | |
| 21 | Nayarit | ~80K | 0.85× | |
| 22 | Nuevo Leon | ~500K | 0.83× | |
| 23 | Aguascalientes | ~100K | 0.83× | |
| 24 | Colima | ~50K | 0.76× | |
| 25 | Baja California Sur | ~50K | 0.72× | |
| 26 | Sinaloa | ~200K | 0.65× |
The strongest cross-interests of the Android (operating system) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tropical Cheese | Food & Beverages | 5.47× | ||
| 02 | Stair lift | Home & Garden | 1.54× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Android (operating system). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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