A data profile of the people who buy, follow and care about Android (operating system) in Italy — modelled from more than twelve digital signal sources. Android (operating system) has an estimated audience of 19,437,154 people in Italy.
The average Android (operating system) fan in Italy is 43.0 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include TikTok, Fashion show, Hair iron, with strongest over-indexing on TikTok (1.82× the country average).
Demographically, the Android (operating system) audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Social Media Usage, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Android (operating system) fan in Italy is balanced, around 43.0 years old, with strong Social Media Usage tendencies and a notable affinity for TikTok.
The key figures that characterise the Android (operating system) profile in Italy.
51.7% are female, 48.3% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 43.0 |
| Estimated audience size | 19,437,154 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Android (operating system) audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 6.1% |
| Brazil | 5.6% |
Where the Android (operating system) audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~2M | 1.28× | |
| 02 | Puglia | ~1.5M | 1.21× | |
| 03 | Lazio | ~3M | 1.16× | |
| 04 | Campania | ~2.5M | 1.16× | |
| 05 | Lombardy | ~4M | 1.14× | |
| 06 | Piedmont | ~1.5M | 1.13× | |
| 07 | Basilicata | ~200K | 1.08× | |
| 08 | Trentino-Alto Adige/Südtirol | ~400K | 1.06× | |
| 09 | Emilia-Romagna | ~1.5M | 1.04× | |
| 10 | Calabria | ~600K | 1.01× | |
| 11 | Veneto | ~1.5M | 1.00× | |
| 12 | Friuli-Venezia Giulia | ~400K | 0.99× | |
| 13 | Liguria | ~500K | 0.98× | |
| 14 | Tuscany | ~1.5M | 0.97× | |
| 15 | Marche | ~500K | 0.93× | |
| 16 | Abruzzo | ~400K | 0.93× | |
| 17 | Sardinia | ~500K | 0.90× | |
| 18 | Umbria | ~300K | 0.82× | |
| 19 | Molise | ~80K | 0.82× | |
| 20 | Aosta Valley | ~40K | 0.74× |
The strongest cross-interests of the Android (operating system) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Snapchat | Internet & Social Media | 3.29× | ||
| 02 | Videography | Internet & Social Media | 2.96× | ||
| 03 | Hair iron | Beauty & Wellness | 2.80× | ||
| 04 | Wedding Planners | Kids & Family | 2.54× | ||
| 05 | Nigeria | Travel & Leisure | 2.52× | ||
| 06 | Hairbrush | Beauty & Wellness | 2.47× | ||
| 07 | Pride | Politics & Society | 2.44× | ||
| 08 | Hair dryer | Beauty & Wellness | 2.25× | ||
| 09 | Video blog | Internet & Social Media | 2.25× | ||
| 10 | Designer clothing | Fashion & Accessoires | 2.15× | ||
| 11 | Video hosting service | Technology & Electronics | 2.04× | ||
| 12 | Fashion show | Fashion & Accessoires | 2.00× | ||
| 13 | TikTok | Internet & Social Media | 1.82× | ||
| 14 | Influencer marketing | Internet & Social Media | 1.76× | ||
| 15 | Party dress | Fashion & Accessoires | 1.71× | ||
| 16 | Hair conditioner | Beauty & Wellness | 1.70× | ||
| 17 | Red wine | Food & Beverages | 1.63× | ||
| 18 | Summer vacation | Travel & Leisure | 1.58× | ||
| 19 | Trivago | Travel & Leisure | 1.58× | ||
| 20 | TEZENIS | Fashion & Accessoires | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.18× | |
| Travelling | THRILL | 1.13× | |
| Mindfulness | BALANCE | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.57× | |
| Sustainability | BALANCE | 0.69× | |
| DIY Mentality | THRILL | 0.73× |
Android (operating system) has an estimated audience of 19,437,154 people in Italy, concentrated in Lombardy and Lazio.
51.7% of Android (operating system) fans are female, 48.3% are male, with an average age of 43.0 years.
Android (operating system) fans show strongest brand affinity for TikTok (1.82×), Fashion show (2×), and Hair iron (2.8×) over the country average.
Android (operating system) fans in Italy are most concentrated in Lombardy (reach ~4M), Lazio (reach ~3M), and Campania (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Android (operating system) itself, the audience over-indexes on Fashion show (2×), Hair iron (2.8×), Snapchat (3.29×), and Videography (2.96×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Android (operating system). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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