Android (operating system) Audience in Italy
Android (operating system) has an estimated audience of 19,437,154 people in Italy. 51.7% are female, 48.3% are male, average age 43.0. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Wine bar, Crystal healing, Miniskirt, Wine cocktail, Same-sex marriage.
The average Android (operating system) fan in Italy is 43.0 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Wine bar, Crystal healing, Miniskirt, with strongest over-indexing on Wine bar (18.05× the country average). Demographically, the Android (operating system) audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Android (operating system) fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 43.0 |
| Estimated audience size | 19,437,154 |
Audience persona
The typical Android (operating system) fan in Italy is balanced, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Wine bar.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,902,527 | 1.14× |
| Lazio | 2,772,722 | 1.16× |
| Campania | 2,545,003 | 1.17× |
| Sicilia | 2,161,996 | 1.28× |
| Emilia-Romagna | 1,656,500 | 1.04× |
| Puglia | 1,628,053 | 1.22× |
| Piedmont | 1,621,673 | 1.13× |
| Veneto | 1,529,964 | 1× |
| Tuscany | 1,255,536 | 0.97× |
| Calabria | 601,438 | 1.01× |
| Liguria | 531,520 | 0.97× |
| Sardinia | 485,712 | 0.89× |
| Marche | 450,572 | 0.93× |
| Abruzzo | 393,926 | 0.92× |
| Trentino-Alto Adige/Südtirol | 391,525 | 1.06× |
| Friuli-Venezia Giulia | 360,935 | 0.98× |
| Umbria | 250,822 | 0.8× |
| Basilicata | 193,707 | 1.09× |
| Molise | 68,642 | 0.74× |
| Aosta Valley | 23,799 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wine bar | 18.05× | Food & Beverages |
| Crystal healing | 15.15× | Health |
| Miniskirt | 14.66× | Fashion & Accessoires |
| Wine cocktail | 21.28× | Food & Beverages |
| Same-sex marriage | 14.12× | Kids & Family |
| Oncology | 9.03× | Health |
| Instant messaging | 3.45× | Internet & Social Media |
| Charm bracelet | 7.39× | Fashion & Accessoires |
| Ethanol | 5.3× | Health |
| Dentistry | 3.09× | Business & Career |
| CARE (relief agency) | 9.79× | Politics & Society |
| Dry cleaning | 11.65× | Home & Garden |
| Google Maps | 1.79× | Internet & Social Media |
| Politics of China | 13.34× | Politics & Society |
| General practitioner | 2.67× | Health |
| Slovenia | 1.96× | Travel & Leisure |
| Expert (company) | 2.46× | Shopping |
| AutoScout24 | 1.71× | Cars & Mobility |
| Borsa Italiana | 1.53× | Business & Career |
| Personal protective equipment | 4.72× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.29 |
| Social Media Usage | JOY | 1.01 |
| LGBTQ+ Identity | OPEN | 0.98 |
| Luxury Orientation | PREMIUM | 0.98 |
| Need for Security | CONSERVATISM | 0.97 |
| Travelling | THRILL | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 6.1% |
| Brazil | 5.6% |
See Android (operating system) audiences in other countries
- Android (operating system) — Germany
- Android (operating system) — United States
- Android (operating system) — United Kingdom
- Android (operating system) — France
- Android (operating system) — Spain
- Android (operating system) — Brazil
- Android (operating system) — Japan
- Android (operating system) — South Korea
- Android (operating system) — India
- Android (operating system) — Canada
- Android (operating system) — Mexico
More Technology & Electronics audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Android (operating system) have in Italy?
Android (operating system) has an estimated audience of 19,437,154 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Android (operating system) fans?
51.7% of Android (operating system) fans are female, 48.3% are male, with an average age of 43.0 years.
Which brands do Android (operating system) fans like most?
Android (operating system) fans show strongest brand affinity for Wine bar (18.05×), Crystal healing (15.15×), and Miniskirt (14.66×) over the country average.
Where do Android (operating system) fans live in Italy?
Android (operating system) fans in Italy are most concentrated in Lombardy (reach 3,902,527), Lazio (reach 2,772,722), and Campania (reach 2,545,003). These three regions account for the largest share of the active audience.
What other brands do Android (operating system) fans also like?
Beyond Android (operating system) itself, the audience over-indexes on Crystal healing (15.15×), Miniskirt (14.66×), Wine cocktail (21.28×), and Same-sex marriage (14.12×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Android (operating system). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.