A data profile of the people who buy, follow and care about Makeup brush in United Kingdom — modelled from more than twelve digital signal sources. Makeup brush has an estimated audience of 3,577,182 people in United Kingdom.
The average Makeup brush fan in United Kingdom is 37.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Harry Potter, Dunelm, Superdrug, with strongest over-indexing on Harry Potter (1.87× the country average).
Demographically, the Makeup brush audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Pet Ownership, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Makeup brush fan in United Kingdom is more female, around 37.1 years old, with strong Pet Ownership tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Makeup brush profile in United Kingdom.
87.5% are female, 12.5% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 87.5% |
| Male | 12.5% |
| Average age | 37.1 |
| Estimated audience size | 3,577,182 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 18% |
of the worldwide Makeup brush audience comes from United Kingdom.
| Country | Share |
|---|---|
| Japan | 19.8% |
| United States | 11.9% |
| China | 10.1% |
Where the Makeup brush audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~500K | 1.44× | |
| 02 | Northern Ireland | ~100K | 1.27× | |
| 03 | East Midlands | ~300K | 1.11× | |
| 04 | Wales | ~200K | 1.08× | |
| 05 | East of England | ~300K | 1.03× | |
| 06 | Scotland | ~300K | 0.99× | |
| 07 | North East | ~100K | 0.96× | |
| 08 | Yorkshire and the Humber | ~300K | 0.93× | |
| 09 | South East | ~400K | 0.90× | |
| 10 | Greater London | ~400K | 0.90× | |
| 11 | South West | ~300K | 0.89× | |
| 12 | West Midlands | ~100K | 0.84× | |
| 13 | England | ~2M | 0.64× |
The strongest cross-interests of the Makeup brush audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dunelm | Home & Garden | 2.23× | ||
| 02 | Sports equipment | Sports | 1.90× | ||
| 03 | Superdrug | Shopping | 1.89× | ||
| 04 | Costco | Shopping | 1.89× | ||
| 05 | Harry Potter | Movies & TV | 1.87× | ||
| 06 | Lidl | Shopping | 1.82× | ||
| 07 | Dog breed | Pets & Animals | 1.75× | ||
| 08 | Debenhams | Fashion & Accessoires | 1.73× | ||
| 09 | Harrods | Shopping | 1.68× | ||
| 10 | Dog walking | Pets & Animals | 1.67× | ||
| 11 | Primark | Shopping | 1.66× | ||
| 12 | Aldi | Shopping | 1.64× | ||
| 13 | Asda | Shopping | 1.64× | ||
| 14 | Waitrose | Shopping | 1.64× | ||
| 15 | Parent | Kids & Family | 1.63× | ||
| 16 | Sainsbury's | Shopping | 1.62× | ||
| 17 | American Student Dental Association | Business & Career | 1.59× | ||
| 18 | JD Sports | Shopping | 1.57× | ||
| 19 | Sportswear (activewear) | Fashion & Accessoires | 1.55× | ||
| 20 | Marks & Spencer | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.46× | |
| Sustainability | BALANCE | 1.27× | |
| Design Affinity | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Need for Security | CONSERVATISM | 0.74× | |
| Career Orientation | POWER | 0.78× |
Makeup brush has an estimated audience of 3,577,182 people in United Kingdom, concentrated in England and North West.
87.5% of Makeup brush fans are female, 12.5% are male, with an average age of 37.1 years.
Makeup brush fans show strongest brand affinity for Harry Potter (1.87×), Dunelm (2.23×), and Superdrug (1.89×) over the country average.
Makeup brush fans in United Kingdom are most concentrated in England (reach ~2M), North West (reach ~500K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Makeup brush itself, the audience over-indexes on Dunelm (2.23×), Superdrug (1.89×), Lidl (1.82×), and American Student Dental Association (1.59×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Makeup brush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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