A data profile of the people who buy, follow and care about Sportswear (activewear) in United Kingdom — modelled from more than twelve digital signal sources. Sportswear (activewear) has an estimated audience of 13,917,804 people in United Kingdom.
The average Sportswear (activewear) fan in United Kingdom is 40.4 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, North West, East of England.
The key figures that characterise the Sportswear (activewear) profile in United Kingdom.
55.1% are female, 44.9% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 40.4 |
| Estimated audience size | 13,917,804 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Sportswear (activewear) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 6.1% |
| Japan | 6.1% |
Where the Sportswear (activewear) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~600K | 1.04× | |
| 02 | East Midlands | ~1M | 1.03× | |
| 03 | South West | ~1M | 1.02× | |
| 04 | Northern Ireland | ~400K | 1.01× | |
| 05 | East of England | ~1.5M | 1.00× | |
| 06 | Scotland | ~1M | 1.00× | |
| 07 | Wales | ~800K | 1.00× | |
| 08 | Yorkshire and the Humber | ~1M | 0.99× | |
| 09 | North West | ~1.5M | 0.97× | |
| 10 | West Midlands | ~600K | 0.95× | |
| 11 | South East | ~2M | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sportswear (activewear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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