Sportswear (activewear) Audience in United Kingdom
Sportswear (activewear) has an estimated audience of 13,917,804 people in United Kingdom. 55.1% are female, 44.9% are male, average age 40.4. Top regions: South West, East of England, East Midlands.
The average Sportswear (activewear) fan in United Kingdom is 40.4 years old, more female, and lives primarily in South West. The audience is concentrated in South West, East of England, East Midlands.
Category: Fashion & Accessoires · Type: Topic
Demographics of Sportswear (activewear) fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 40.4 |
| Estimated audience size | 13,917,804 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| South West | 1,311,995 | 1.15× |
| East of England | 1,300,633 | 1.02× |
| East Midlands | 1,255,862 | 1.28× |
| South East | 1,223,203 | 0.65× |
| North West | 1,221,814 | 0.82× |
| Scotland | 1,216,288 | 0.97× |
| Yorkshire and the Humber | 1,056,864 | 0.95× |
| North East | 762,143 | 1.41× |
| Wales | 712,215 | 0.9× |
| Northern Ireland | 512,381 | 1.2× |
| West Midlands | 391,467 | 0.66× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 6.1% |
| Japan | 6.1% |
See Sportswear (activewear) audiences in other countries
- Sportswear (activewear) — Germany
- Sportswear (activewear) — United States
- Sportswear (activewear) — France
- Sportswear (activewear) — Italy
- Sportswear (activewear) — Spain
- Sportswear (activewear) — Brazil
- Sportswear (activewear) — Japan
- Sportswear (activewear) — South Korea
- Sportswear (activewear) — India
More Fashion & Accessoires audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Sportswear (activewear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.