Sportswear (activewear) Audience in France
Sportswear (activewear) has an estimated audience of 6,878,000 people in France. 50.7% are female, 49.3% are male, average age 38.7. Top regions: Île-de-France, Hauts-de-France, Provence-Alpes-Côte d'Azur.
The average Sportswear (activewear) fan in France is 38.7 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Hauts-de-France, Provence-Alpes-Côte d'Azur. Demographically, the Sportswear (activewear) audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Extroversion, Patriotism.
Category: Fashion & Accessoires · Type: Topic
Demographics of Sportswear (activewear) fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 38.7 |
| Estimated audience size | 6,878,000 |
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,022,197 | 0.83× |
| Hauts-de-France | 923,550 | 1.53× |
| Provence-Alpes-Côte d'Azur | 831,577 | 1.63× |
| Occitanie | 728,420 | 1.23× |
| Nouvelle-Aquitaine | 531,547 | 0.88× |
| Pays de la Loire | 359,586 | 0.94× |
| Auvergne-Rhône-Alpes | 335,179 | 0.41× |
| Normandy | 204,311 | 0.61× |
| Grand Est | 192,052 | 0.35× |
| Brittany | 167,993 | 0.5× |
| Corsica | 140,110 | 4.1× |
| Bourgogne-Franche-Comté | None× | |
| Centre-Val de Loire | None× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.34 |
| Patriotism | CONSERVATISM | 1.29 |
| Mindfulness | BALANCE | 1.18 |
| Social Media Usage | JOY | 1.12 |
| Early Adopter Mentality | POWER | 1.11 |
| Sports Activity | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 6.1% |
| Japan | 6.1% |
See Sportswear (activewear) audiences in other countries
- Sportswear (activewear) — Germany
- Sportswear (activewear) — United States
- Sportswear (activewear) — United Kingdom
- Sportswear (activewear) — Italy
- Sportswear (activewear) — Spain
- Sportswear (activewear) — Brazil
- Sportswear (activewear) — Japan
- Sportswear (activewear) — South Korea
- Sportswear (activewear) — India
- Sportswear (activewear) — Canada
- Sportswear (activewear) — Mexico
More Fashion & Accessoires audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Sportswear (activewear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.