Rascasse Audience Intelligence

Sportswear (activewear) Audience in India

A data profile of the people who buy, follow and care about Sportswear (activewear) in India — modelled from more than twelve digital signal sources. Sportswear (activewear) has an estimated audience of 5,321,310 people in India.

#761among Topic in India#68in Fashion & Accessoires

The average Sportswear (activewear) fan in India is 31.0 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Sportswear (activewear) profile in India.

Audience size
5.3M
in India
Gender
29.5%♀
70.5% male
Age
31.0
average years
Country rank
#1105
Topic in India
Fig. 01

Search interest · 12-month trend

+141%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sportswear (activewear) fans

29.5% are female, 70.5% are male, average age 31.0.

Fig. 02

Gender split

29.5%
Female
70.5%
Male
Demographic split for Sportswear (activewear) audience in India
MetricValue
Female29.5%
Male70.5%
Average age31.0
Estimated audience size5,321,310
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Sportswear (activewear) audience in India
Age bracketShare%
16-1933%
20-2932%
30-3920%
40-499%
50+5%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Sportswear (activewear) audience comes from India.

Worldwide audience distribution share by country for Sportswear (activewear)
CountryShare
United States20.6%
United Kingdom6.1%
Japan6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sportswear (activewear) audience in India is strongest.

Fig. 05

Top regions by affinity

Sportswear (activewear) fans by region: top regions in India
#RegionReachAffinity×
01Himachal Pradesh~30K1.23×
02Chhattisgarh~40K1.14×
03Uttarakhand~30K1.14×
04Jammu and Kashmir~30K1.11×
05Jharkhand~50K1.08×
06Assam~50K1.02×
07Odisha~60K1.00×
08Punjab (region)~70K0.99×
09Andhra Pradesh~60K0.99×
10Haryana~70K0.97×
11Madhya Pradesh~100K0.96×
12Rajasthan~100K0.95×
13Bihar~100K0.95×
14Kerala~80K0.95×
15West Bengal~200K0.94×
16Gujarat~100K0.94×
17Telangana~70K0.94×
18Karnataka~100K0.93×
19Tamil Nadu~100K0.93×
20Uttar Pradesh~200K0.92×
21Maharashtra~200K0.91×
Appendix

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How to read this data

Audience size is the estimated number of people in India who actively search for Sportswear (activewear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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