A data profile of the people who buy, follow and care about Sportswear (activewear) in Portugal — modelled from more than twelve digital signal sources. Sportswear (activewear) has an estimated audience of 1,891,637 people in Portugal.
Sportswear (activewear) has an estimated audience of 1,891,637 people in Portugal. 55.4% are female, 44.6% are male, average age 40.7. Top brand affinities: Shoes, Footwear, Men's clothing, Adidas, Trousers.
Top brand affinities include Shoes, Footwear, Men's clothing, with strongest over-indexing on Shoes (1.57× the country average).
Demographically, the Sportswear (activewear) audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Price Sensitivity, Creativity.
The typical Sportswear (activewear) fan in Portugal is more female, around 40.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Shoes.
The key figures that characterise the Sportswear (activewear) profile in Portugal.
55.4% are female, 44.6% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 40.7 |
| Estimated audience size | 1,891,637 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 20% |
of the worldwide Sportswear (activewear) audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 6.1% |
| Japan | 6.1% |
The strongest cross-interests of the Sportswear (activewear) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adidas | Fashion & Accessoires | 2.15× | ||
| 02 | Decathlon | Shopping | 2.15× | ||
| 03 | Mango | Shopping | 2.02× | ||
| 04 | Nike | Fashion & Accessoires | 1.96× | ||
| 05 | Sneakers (footwear) | Fashion & Accessoires | 1.94× | ||
| 06 | Jeans | Fashion & Accessoires | 1.87× | ||
| 07 | Blouse | Fashion & Accessoires | 1.86× | ||
| 08 | Bikini | Fashion & Accessoires | 1.85× | ||
| 09 | Skirt | Fashion & Accessoires | 1.84× | ||
| 10 | Men's clothing | Fashion & Accessoires | 1.82× | ||
| 11 | Trousers | Fashion & Accessoires | 1.79× | ||
| 12 | Parfois (fashion accessories) | Fashion & Accessoires | 1.77× | ||
| 13 | Lingerie | Fashion & Accessoires | 1.73× | ||
| 14 | Footwear | Fashion & Accessoires | 1.63× | ||
| 15 | Shoes | Fashion & Accessoires | 1.57× | ||
| 16 | Skill | Business & Career | 1.57× | ||
| 17 | Dresses | Fashion & Accessoires | 1.56× | ||
| 18 | Undergarment | Fashion & Accessoires | 1.55× | ||
| 19 | Fragrances | Beauty & Wellness | 1.53× | ||
| 20 | Stradivarius | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.37× | |
| Creativity | OPEN | 1.32× | |
| Extroversion | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.92× | |
| Career Orientation | POWER | 0.94× | |
| Urban Lifestyle | OPEN | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Sportswear (activewear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.