A data profile of the people who buy, follow and care about Nike in Portugal — modelled from more than twelve digital signal sources. Nike has an estimated audience of 1,612,466 people in Portugal.
The average Nike fan in Portugal is 38.4 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Betano, Stradivarius, Zara, with strongest over-indexing on Betano (1.56× the country average).
Demographically, the Nike audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Nike fan in Portugal is balanced, around 38.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Betano.
The key figures that characterise the Nike profile in Portugal.
50.3% are female, 49.7% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 38.4 |
| Estimated audience size | 1,612,466 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Nike audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 9.6% |
| Germany | 6.1% |
Where the Nike audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Porto District | ~500K | 1.34× | |
| 02 | Braga District | ~200K | 1.34× | |
| 03 | Santarém District | ~100K | 1.34× | |
| 04 | Aveiro District | ~200K | 1.26× | |
| 05 | Setúbal District | ~200K | 1.25× | |
| 06 | Viseu District | ~70K | 1.22× | |
| 07 | Lisbon District | ~600K | 1.19× | |
| 08 | Bragança District | ~20K | 1.15× | |
| 09 | Viana do Castelo District | ~40K | 1.12× | |
| 10 | Vila Real District | ~30K | 1.06× | |
| 11 | Faro District | ~100K | 1.03× | |
| 12 | Leiria District | ~90K | 1.03× | |
| 13 | Coimbra District | ~80K | 0.99× | |
| 14 | Guarda District | ~20K | 0.93× | |
| 15 | Castelo Branco District | ~20K | 0.80× | |
| 16 | Beja District | ~20K | 0.79× | |
| 17 | Azores | ~30K | 0.72× | |
| 18 | Portalegre District | ~10K | 0.64× | |
| 19 | Évora District | ~20K | 0.62× | |
| 20 | Madeira | ~30K | 0.60× |
The strongest cross-interests of the Nike audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sportswear (fashion) | Fashion & Accessoires | 2.70× | ||
| 02 | Sneaker collecting | Fashion & Accessoires | 2.54× | ||
| 03 | Panties | Fashion & Accessoires | 2.40× | ||
| 04 | Bershka | Shopping | 2.06× | ||
| 05 | Streetwear | Fashion & Accessoires | 2.03× | ||
| 06 | Oysho | Fashion & Accessoires | 2.02× | ||
| 07 | Brassiere | Food & Beverages | 1.93× | ||
| 08 | Sneakers (footwear) | Fashion & Accessoires | 1.92× | ||
| 09 | Mango | Shopping | 1.92× | ||
| 10 | Stradivarius | Shopping | 1.91× | ||
| 11 | Sportswear (activewear) | Fashion & Accessoires | 1.90× | ||
| 12 | New Balance | Fashion & Accessoires | 1.89× | ||
| 13 | Anti-aging cream | Beauty & Wellness | 1.85× | ||
| 14 | Adidas | Fashion & Accessoires | 1.84× | ||
| 15 | Shorts | Fashion & Accessoires | 1.80× | ||
| 16 | Bikini | Fashion & Accessoires | 1.69× | ||
| 17 | Parfois (fashion accessories) | Fashion & Accessoires | 1.63× | ||
| 18 | H&M | Shopping | 1.58× | ||
| 19 | Betano | Games | 1.56× | ||
| 20 | Zara | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.36× | |
| Early Adopter Mentality | POWER | 1.30× | |
| Extroversion | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Spirituality | BALANCE | 0.76× | |
| Tradition | CONSERVATISM | 0.77× |
Nike's target market in Portugal covers an estimated 1,612,466 people, concentrated in Lisbon District and Porto District.
50.3% of the Nike audience are female, 49.7% are male, with an average age of 38.4 years.
Nike fans show strongest brand affinity for Betano (1.56×), Stradivarius (1.91×), and Zara (1.52×) over the country average.
Nike fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~500K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Nike itself, the audience over-indexes on Stradivarius (1.91×), Zara (1.52×), Sneakers (footwear) (1.92×), and Sportswear (fashion) (2.7×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Nike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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