A data profile of the people who buy, follow and care about Adidas in Portugal — modelled from more than twelve digital signal sources. Adidas has an estimated audience of 2,112,612 people in Portugal.
The average Adidas fan in Portugal is 39.3 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Braga District.
Top brand affinities include Stradivarius, Nike, Mango, with strongest over-indexing on Stradivarius (1.56× the country average).
Demographically, the Adidas audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Adidas fan in Portugal is balanced, around 39.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Stradivarius.
The key figures that characterise the Adidas profile in Portugal.
52.3% are female, 47.7% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 39.3 |
| Estimated audience size | 2,112,612 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 18% |
of the worldwide Adidas audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 7.4% |
| Germany | 5.8% |
Where the Adidas audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Braga District | ~300K | 1.55× | |
| 02 | Porto District | ~700K | 1.47× | |
| 03 | Santarém District | ~100K | 1.47× | |
| 04 | Aveiro District | ~200K | 1.30× | |
| 05 | Lisbon District | ~800K | 1.20× | |
| 06 | Setúbal District | ~300K | 1.16× | |
| 07 | Coimbra District | ~100K | 1.06× | |
| 08 | Viseu District | ~80K | 1.06× | |
| 09 | Viana do Castelo District | ~50K | 1.04× | |
| 10 | Leiria District | ~100K | 1.02× | |
| 11 | Vila Real District | ~40K | 0.97× | |
| 12 | Bragança District | ~20K | 0.92× | |
| 13 | Évora District | ~30K | 0.90× | |
| 14 | Beja District | ~30K | 0.89× | |
| 15 | Faro District | ~100K | 0.85× | |
| 16 | Castelo Branco District | ~30K | 0.85× | |
| 17 | Guarda District | ~20K | 0.77× | |
| 18 | Portalegre District | ~20K | 0.77× | |
| 19 | Azores | ~40K | 0.65× | |
| 20 | Madeira | ~40K | 0.62× |
The strongest cross-interests of the Adidas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ASICS | Fashion & Accessoires | 1.80× | ||
| 02 | Reebok | Fashion & Accessoires | 1.79× | ||
| 03 | Zara Kids | Fashion & Accessoires | 1.79× | ||
| 04 | Foot Locker | Shopping | 1.73× | ||
| 05 | Sportswear (fashion) | Fashion & Accessoires | 1.70× | ||
| 06 | Pull & Bear | Fashion & Accessoires | 1.68× | ||
| 07 | Nike | Fashion & Accessoires | 1.67× | ||
| 08 | New Balance | Fashion & Accessoires | 1.67× | ||
| 09 | Panties | Fashion & Accessoires | 1.67× | ||
| 10 | JD Sports | Shopping | 1.64× | ||
| 11 | Oysho | Fashion & Accessoires | 1.59× | ||
| 12 | Converse | Fashion & Accessoires | 1.59× | ||
| 13 | Stradivarius | Shopping | 1.56× | ||
| 14 | Bershka | Shopping | 1.56× | ||
| 15 | TEZENIS | Fashion & Accessoires | 1.56× | ||
| 16 | Fair trade | Business & Career | 1.55× | ||
| 17 | Mango | Shopping | 1.54× | ||
| 18 | Puma | Fashion & Accessoires | 1.53× | ||
| 19 | Skechers | Fashion & Accessoires | 1.52× | ||
| 20 | Pepe Jeans | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.17× | |
| Family Orientation | CONSERVATISM | 1.08× | |
| Extroversion | THRILL | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Community Orientation | OPEN | 0.79× | |
| Tradition | CONSERVATISM | 0.80× |
Adidas's target market in Portugal covers an estimated 2,112,612 people, concentrated in Lisbon District and Porto District.
52.3% of the Adidas audience are female, 47.7% are male, with an average age of 39.3 years.
Adidas fans show strongest brand affinity for Stradivarius (1.56×), Nike (1.67×), and Mango (1.54×) over the country average.
Adidas fans in Portugal are most concentrated in Lisbon District (reach ~800K), Porto District (reach ~700K), and Braga District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Adidas itself, the audience over-indexes on Nike (1.67×), Mango (1.54×), New Balance (1.67×), and Panties (1.67×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Adidas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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