A data profile of the people who buy, follow and care about Sneakers (footwear) in Portugal — modelled from more than twelve digital signal sources. Sneakers (footwear) has an estimated audience of 2,083,073 people in Portugal.
The average Sneakers (footwear) fan in Portugal is 43.7 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Lingerie, Black Friday (shopping), with strongest over-indexing on WhatsApp (1.61× the country average).
Demographically, the Sneakers (footwear) audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Sneakers (footwear) fan in Portugal is more female, around 43.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Sneakers (footwear) profile in Portugal.
66.8% are female, 33.2% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 43.7 |
| Estimated audience size | 2,083,073 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Sneakers (footwear) audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 8.5% |
| China | 5.2% |
Where the Sneakers (footwear) audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1M | 1.56× | |
| 02 | Vila Real District | ~60K | 1.47× | |
| 03 | Porto District | ~600K | 1.41× | |
| 04 | Santarém District | ~100K | 1.41× | |
| 05 | Braga District | ~200K | 1.24× | |
| 06 | Setúbal District | ~300K | 1.21× | |
| 07 | Aveiro District | ~200K | 1.10× | |
| 08 | Faro District | ~100K | 1.05× | |
| 09 | Leiria District | ~100K | 0.99× | |
| 10 | Coimbra District | ~100K | 0.96× | |
| 11 | Viseu District | ~70K | 0.94× | |
| 12 | Madeira | ~60K | 0.93× | |
| 13 | Viana do Castelo District | ~50K | 0.92× | |
| 14 | Beja District | ~30K | 0.90× | |
| 15 | Bragança District | ~20K | 0.90× | |
| 16 | Guarda District | ~20K | 0.89× | |
| 17 | Portalegre District | ~20K | 0.89× | |
| 18 | Castelo Branco District | ~30K | 0.88× | |
| 19 | Azores | ~50K | 0.87× | |
| 20 | Évora District | ~30K | 0.87× |
The strongest cross-interests of the Sneakers (footwear) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lacoste | Fashion & Accessoires | 1.99× | ||
| 02 | Lingerie | Fashion & Accessoires | 1.98× | ||
| 03 | Costume jewelry | Fashion & Accessoires | 1.98× | ||
| 04 | Fashion show | Fashion & Accessoires | 1.95× | ||
| 05 | Sportswear (activewear) | Fashion & Accessoires | 1.94× | ||
| 06 | Nike | Fashion & Accessoires | 1.92× | ||
| 07 | Black Friday (shopping) | Shopping | 1.89× | ||
| 08 | Anti-aging cream | Beauty & Wellness | 1.84× | ||
| 09 | Sunglasses | Fashion & Accessoires | 1.77× | ||
| 10 | New Balance | Fashion & Accessoires | 1.77× | ||
| 11 | Shampoo | Beauty & Wellness | 1.67× | ||
| 12 | EDreams | Travel & Leisure | 1.65× | ||
| 13 | Art jewelry | Fashion & Accessoires | 1.62× | ||
| 14 | Internet & Social Media | 1.61× | |||
| 15 | Natural skin care | Beauty & Wellness | 1.61× | ||
| 16 | Fast food restaurants | Food & Beverages | 1.57× | ||
| 17 | H&M | Shopping | 1.55× | ||
| 18 | BP | Cars & Mobility | 1.54× | ||
| 19 | Haute couture | Fashion & Accessoires | 1.54× | ||
| 20 | Streetwear | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.42× | |
| Quality Awareness | PREMIUM | 1.41× | |
| Design Affinity | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Tradition | CONSERVATISM | 0.76× | |
| Spirituality | BALANCE | 0.86× |
Sneakers (footwear) has an estimated audience of 2,083,073 people in Portugal, concentrated in Lisbon District and Porto District.
66.8% of Sneakers (footwear) fans are female, 33.2% are male, with an average age of 43.7 years.
Sneakers (footwear) fans show strongest brand affinity for WhatsApp (1.61×), Lingerie (1.98×), and Black Friday (shopping) (1.89×) over the country average.
Sneakers (footwear) fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~600K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Sneakers (footwear) itself, the audience over-indexes on Lingerie (1.98×), Black Friday (shopping) (1.89×), Sunglasses (1.77×), and Sportswear (activewear) (1.94×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Sneakers (footwear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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