A data profile of the people who buy, follow and care about New Balance in Portugal — modelled from more than twelve digital signal sources. New Balance has an estimated audience of 1,345,903 people in Portugal.
The average New Balance fan in Portugal is 39.5 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Stradivarius, Zara, Primark, with strongest over-indexing on Stradivarius (2.14× the country average).
Demographically, the New Balance audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical New Balance fan in Portugal is more female, around 39.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Stradivarius.
The key figures that characterise the New Balance profile in Portugal.
56.6% are female, 43.4% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 39.5 |
| Estimated audience size | 1,345,903 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 16% |
of the worldwide New Balance audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 7.1% |
| Italy | 5.1% |
Where the New Balance audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~600K | 1.51× | |
| 02 | Porto District | ~400K | 1.40× | |
| 03 | Setúbal District | ~200K | 1.40× | |
| 04 | Santarém District | ~90K | 1.40× | |
| 05 | Braga District | ~200K | 1.32× | |
| 06 | Aveiro District | ~100K | 1.16× | |
| 07 | Viseu District | ~50K | 1.11× | |
| 08 | Viana do Castelo District | ~40K | 1.06× | |
| 09 | Faro District | ~90K | 1.02× | |
| 10 | Leiria District | ~70K | 1.02× | |
| 11 | Coimbra District | ~60K | 0.95× | |
| 12 | Vila Real District | ~20K | 0.95× | |
| 13 | Bragança District | ~10K | 0.95× | |
| 14 | Castelo Branco District | ~20K | 0.83× | |
| 15 | Azores | ~30K | 0.80× | |
| 16 | Guarda District | ~10K | 0.77× | |
| 17 | Beja District | ~20K | 0.76× | |
| 18 | Évora District | ~20K | 0.73× | |
| 19 | Portalegre District | ~10K | 0.72× | |
| 20 | Madeira | ~30K | 0.65× |
The strongest cross-interests of the New Balance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Panties | Fashion & Accessoires | 2.25× | ||
| 02 | Sportswear (fashion) | Fashion & Accessoires | 2.23× | ||
| 03 | Stradivarius | Shopping | 2.14× | ||
| 04 | Oysho | Fashion & Accessoires | 2.09× | ||
| 05 | Bershka | Shopping | 2.04× | ||
| 06 | Brassiere | Food & Beverages | 2.03× | ||
| 07 | Mango | Shopping | 2.02× | ||
| 08 | Sneakers (footwear) | Fashion & Accessoires | 1.77× | ||
| 09 | Nike | Fashion & Accessoires | 1.74× | ||
| 10 | Sportswear (activewear) | Fashion & Accessoires | 1.72× | ||
| 11 | Primark | Shopping | 1.68× | ||
| 12 | Gender | Politics & Society | 1.65× | ||
| 13 | Bikini | Fashion & Accessoires | 1.63× | ||
| 14 | Parfois (fashion accessories) | Fashion & Accessoires | 1.62× | ||
| 15 | Jeans | Fashion & Accessoires | 1.60× | ||
| 16 | Decathlon | Shopping | 1.59× | ||
| 17 | H&M | Shopping | 1.57× | ||
| 18 | Blouse | Fashion & Accessoires | 1.51× | ||
| 19 | Adidas | Fashion & Accessoires | 1.51× | ||
| 20 | Zara | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.37× | |
| Family Orientation | CONSERVATISM | 1.22× | |
| Creativity | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Community Orientation | OPEN | 0.81× | |
| Tradition | CONSERVATISM | 0.89× |
New Balance's target market in Portugal covers an estimated 1,345,903 people, concentrated in Lisbon District and Porto District.
56.6% of the New Balance audience are female, 43.4% are male, with an average age of 39.5 years.
New Balance fans show strongest brand affinity for Stradivarius (2.14×), Zara (1.5×), and Primark (1.68×) over the country average.
New Balance fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond New Balance itself, the audience over-indexes on Zara (1.5×), Primark (1.68×), Mango (2.02×), and Sneakers (footwear) (1.77×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for New Balance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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