A data profile of the people who buy, follow and care about BP in Portugal — modelled from more than twelve digital signal sources. BP has an estimated audience of 2,014,602 people in Portugal.
The average BP fan in Portugal is 47.5 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Coal, Gold mining, Mining, with strongest over-indexing on Coal (32.96× the country average).
Demographically, the BP audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical BP fan in Portugal is more female, around 47.5 years old, with strong Sustainability tendencies and a notable affinity for Coal.
The key figures that characterise the BP profile in Portugal.
56.6% are female, 43.4% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 47.5 |
| Estimated audience size | 2,014,602 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 7% | |
| 30-39 | 11% | |
| 40-49 | 22% | |
| 50+ | 47% |
of the worldwide BP audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 27.0% |
| United Kingdom | 12.6% |
| Poland | 9.4% |
Where the BP audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~100K | 1.99× | |
| 02 | Faro District | ~200K | 1.49× | |
| 03 | Aveiro District | ~200K | 1.34× | |
| 04 | Setúbal District | ~300K | 1.26× | |
| 05 | Porto District | ~500K | 1.13× | |
| 06 | Santarém District | ~100K | 1.13× | |
| 07 | Guarda District | ~30K | 1.09× | |
| 08 | Lisbon District | ~600K | 1.06× | |
| 09 | Leiria District | ~100K | 1.06× | |
| 10 | Braga District | ~200K | 1.01× | |
| 11 | Beja District | ~30K | 0.93× | |
| 12 | Viseu District | ~60K | 0.88× | |
| 13 | Viana do Castelo District | ~40K | 0.88× | |
| 14 | Coimbra District | ~80K | 0.78× | |
| 15 | Castelo Branco District | ~30K | 0.78× | |
| 16 | Bragança District | ~20K | 0.78× | |
| 17 | Vila Real District | ~30K | 0.76× | |
| 18 | Évora District | ~30K | 0.75× | |
| 19 | Portalegre District | ~10K | 0.58× | |
| 20 | Azores | ~30K | 0.53× |
The strongest cross-interests of the BP audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coal | Home & Garden | 32.96× | ||
| 02 | Dammam | Travel & Leisure | 30.38× | ||
| 03 | Gold mining | Business & Career | 26.48× | ||
| 04 | Jeddah | Politics & Society | 24.19× | ||
| 05 | Gratis | Shopping | 24.17× | ||
| 06 | Riyadh | Travel & Leisure | 24.16× | ||
| 07 | Fossil fuel | Politics & Society | 23.88× | ||
| 08 | Food storage | Home & Garden | 23.27× | ||
| 09 | Hydropower | Business & Career | 23.14× | ||
| 10 | Petroleum industry | Business & Career | 20.52× | ||
| 11 | Mining | Business & Career | 11.94× | ||
| 12 | Photovoltaic system | Home & Garden | 11.18× | ||
| 13 | Environmental technology | Home & Garden | 10.71× | ||
| 14 | Electric power | Home & Garden | 9.43× | ||
| 15 | Electricity generation | Home & Garden | 8.28× | ||
| 16 | Petroleum | Cars & Mobility | 7.79× | ||
| 17 | Food preservation | Food & Beverages | 7.53× | ||
| 18 | Solar System | Travel & Leisure | 6.71× | ||
| 19 | Food industry | Food & Beverages | 5.57× | ||
| 20 | Environmental science | Business & Career | 3.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.22× | |
| Early Adopter Mentality | POWER | 1.42× | |
| Luxury Orientation | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.72× | |
| Mindfulness | BALANCE | 0.78× | |
| Individualism | JOY | 0.84× |
BP's target market in Portugal covers an estimated 2,014,602 people, concentrated in Lisbon District and Porto District.
56.6% of the BP audience are female, 43.4% are male, with an average age of 47.5 years.
BP fans show strongest brand affinity for Coal (32.96×), Gold mining (26.48×), and Mining (11.94×) over the country average.
BP fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~500K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond BP itself, the audience over-indexes on Gold mining (26.48×), Mining (11.94×), Gratis (24.17×), and Fossil fuel (23.88×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for BP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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