BP Audience in Germany
BP has an estimated audience of 464,385 people in Germany. 37.1% are female, 62.9% are male, average age 37.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: TotalEnergies, Chevron Corporation, Esso, OPET, Lena Dunham.
The average BP fan in Germany is 37.9 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include TotalEnergies, Chevron Corporation, Esso, with strongest over-indexing on TotalEnergies (100.24× the country average). Demographically, the BP audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol
Demographics of BP fans
| Metric | Value |
|---|---|
| Female | 37.1% |
| Male | 62.9% |
| Average age | 37.9 |
| Estimated audience size | 464,385 |
Audience persona
The typical BP fan in Germany is more male, around 37.9 years old, with strong Quality Awareness tendencies and a notable affinity for TotalEnergies.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 150,266 | 2.01× |
| Nordrhein-Westfalen | 99,130 | 0.98× |
| Baden-Württemberg | 65,589 | 1.04× |
| Brandenburg | 51,360 | 3.57× |
| Sachsen | 33,925 | 1.49× |
| Niedersachsen | 32,708 | 0.73× |
| Hessen | 24,849 | 0.7× |
| Rheinland-Pfalz | 12,422 | 0.53× |
| Berlin | 11,862 | 0.57× |
| Mecklenburg-Vorpommern | 10,441 | 1.18× |
| Schleswig-Holstein | 9,048 | 0.54× |
| Hamburg | 7,339 | 0.7× |
| Sachsen-Anhalt | 6,775 | 0.56× |
| Thüringen | 5,570 | 0.47× |
| Saarland | 2,643 | 0.46× |
| Bremen | 1,874 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TotalEnergies | 100.24× | Cars & Mobility |
| Chevron Corporation | 153.51× | Home & Garden |
| Esso | 24.03× | Cars & Mobility |
| OPET | 220.38× | Business & Career |
| Lena Dunham | 68.41× | Movies & TV |
| Texaco | 186.8× | Cars & Mobility |
| Drilling engineering | 161.44× | Business & Career |
| Drilling rig | 48.83× | Business & Career |
| Aral AG | 5.32× | Cars & Mobility |
| Maersk | 48.67× | Business & Career |
| ICICI Bank | 41.22× | Business & Career |
| Petroleum industry | 14.4× | Business & Career |
| Castrol | 32.42× | Cars & Mobility |
| Parship | 8.62× | Internet & Social Media |
| SopitasFM | 58.68× | Music & Radio |
| Kino (band) | 5.21× | Music & Radio |
| Mark Zuckerberg | 11.26× | Business & Career |
| FlixBus | 3.79× | Cars & Mobility |
| Food storage container | 17.06× | Home & Garden |
| Autogrill | 34.49× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.54 |
| Patriotism | CONSERVATISM | 1.48 |
| Need for Security | CONSERVATISM | 1.48 |
| Career Orientation | POWER | 1.39 |
| Convenience Orientation | PREMIUM | 1.32 |
| Urban Lifestyle | OPEN | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 13.0% |
| Poland | 10.1% |
See BP audiences in other countries
More Fuel / petrol audiences in Germany
- Aral AG (14,569,693)
- Esso (4,160,934)
- Classic Tankstellen (1,041,396)
- Liqui Moly (921,327)
- Agip (661,859)
Frequently asked questions
How many fans does BP have in Germany?
BP has an estimated audience of 464,385 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of BP fans?
37.1% of BP fans are female, 62.9% are male, with an average age of 37.9 years.
Which brands do BP fans like most?
BP fans show strongest brand affinity for TotalEnergies (100.24×), Chevron Corporation (153.51×), and Esso (24.03×) over the country average.
Where do BP fans live in Germany?
BP fans in Germany are most concentrated in Bayern (reach 150,266), Nordrhein-Westfalen (reach 99,130), and Baden-Württemberg (reach 65,589). These three regions account for the largest share of the active audience.
What other brands do BP fans also like?
Beyond BP itself, the audience over-indexes on Chevron Corporation (153.51×), Esso (24.03×), OPET (220.38×), and Lena Dunham (68.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.