Rascasse Audience Intelligence

BP Target Market in Germany

A data profile of the people who buy, follow and care about BP in Germany — modelled from more than twelve digital signal sources. BP has an estimated audience of 475,158 people in Germany.

#8among Fuel / petrol in Germany#1593among Brand in Germany#562in Cars & Mobility

The average BP fan in Germany is 37.9 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include TotalEnergies, Chevron Corporation, Esso, with strongest over-indexing on TotalEnergies (100.24× the country average).

Demographically, the BP audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical BP fan in Germany is more male, around 37.9 years old, with strong Need for Security tendencies and a notable affinity for TotalEnergies.

Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BP profile in Germany.

Audience size
475K
in Germany
Gender
37.1%♀
62.9% male
Age
37.9
average years
Country rank
#12256
Brand in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BP

37.1% are female, 62.9% are male, average age 37.9.

Fig. 02

Gender split

37.1%
Female
62.9%
Male
Demographic split for BP audience in Germany
MetricValue
Female37.1%
Male62.9%
Average age37.9
Estimated audience size475,158
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the BP audience in Germany
Age bracketShare%
16-1925%
20-2919%
30-3917%
40-4919%
50+20%
Fig. 04

Worldwide distribution

0.8%

of the worldwide BP audience comes from Germany.

Worldwide audience distribution share by country for BP
CountryShare
United States27.0%
United Kingdom12.6%
Poland9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BP audience in Germany is strongest.

Fig. 05

Top regions by affinity

BP customers by region in Germany
#RegionReachAffinity×
01Brandenburg~50K3.69×
02Bayern~100K1.96×
03Sachsen~40K1.65×
04Mecklenburg-Vorpommern~10K1.36×
05Baden-Württemberg~60K1.02×
06Nordrhein-Westfalen~90K0.89×
07Hamburg~7K0.71×
08Niedersachsen~30K0.65×
09Hessen~20K0.64×
10Sachsen-Anhalt~8K0.63×
11Bremen~2K0.62×
12Saarland~3K0.58×
13Berlin~10K0.55×
14Rheinland-Pfalz~10K0.54×
15Schleswig-Holstein~9K0.54×
16Thüringen~6K0.54×
Fig. 06

Affinity by region

Affinity by region — BP, Germany
0.54×1.00×3.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BP audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BP audience
#·InterestCategoryAffinity×
01OPETBusiness & Career220.38×
02TexacoCars & Mobility186.80×
03Drilling engineeringBusiness & Career161.44×
04Chevron CorporationHome & Garden153.51×
05TotalEnergiesCars & Mobility100.24×
06Lena DunhamMovies & TV68.41×
07SopitasFMMusic & Radio58.68×
08Drilling rigBusiness & Career48.83×
09MaerskBusiness & Career48.67×
10ICICI BankBusiness & Career41.22×
11AutogrillFood & Beverages34.49×
12CastrolCars & Mobility32.42×
13EssoCars & Mobility24.03×
14Food storage containerHome & Garden17.06×
15Petroleum industryBusiness & Career14.40×
16Mark ZuckerbergBusiness & Career11.26×
17ParshipInternet & Social Media8.62×
18Aral AGCars & Mobility5.32×
19Kino (band)Music & Radio5.21×
20FlixBusCars & Mobility3.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BP audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BP audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.55×
Career OrientationPOWER1.51×
PatriotismCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BP audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.96×
Pet OwnershipJOY1.02×
MindfulnessBALANCE1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BP's target market in Germany?

BP's target market in Germany covers an estimated 475,158 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of BP customers?

37.1% of the BP audience are female, 62.9% are male, with an average age of 37.9 years.

03

Which brands do BP fans like most?

BP fans show strongest brand affinity for TotalEnergies (100.24×), Chevron Corporation (153.51×), and Esso (24.03×) over the country average.

04

Where do BP fans live in Germany?

BP fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~90K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do BP fans also like?

Beyond BP itself, the audience over-indexes on Chevron Corporation (153.51×), Esso (24.03×), Lena Dunham (68.41×), and OPET (220.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fuel / petrol audiences in Germany

See BP audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for BP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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