Parship Audience in Germany
Parship has an estimated audience of 1,902,469 people in Germany. 53.5% are female, 46.5% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Elitepartner, Online dating service, DoTerra, OkCupid, Dating.
The average Parship fan in Germany is 41.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Elitepartner, Online dating service, DoTerra, with strongest over-indexing on Elitepartner (36.69× the country average). Demographically, the Parship audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Brand · Subtype: Dating
Demographics of Parship fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 41.8 |
| Estimated audience size | 1,902,469 |
Audience persona
The typical Parship fan in Germany is balanced, around 41.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Elitepartner.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 383,679 | 0.92× |
| Bayern | 319,605 | 1.05× |
| Baden-Württemberg | 287,535 | 1.11× |
| Niedersachsen | 195,639 | 1.06× |
| Hessen | 127,249 | 0.88× |
| Sachsen | 126,479 | 1.36× |
| Rheinland-Pfalz | 90,513 | 0.95× |
| Brandenburg | 78,641 | 1.33× |
| Thüringen | 64,243 | 1.33× |
| Berlin | 58,600 | 0.69× |
| Schleswig-Holstein | 56,132 | 0.82× |
| Sachsen-Anhalt | 54,765 | 1.11× |
| Mecklenburg-Vorpommern | 42,166 | 1.16× |
| Hamburg | 35,787 | 0.83× |
| Saarland | 19,799 | 0.85× |
| Bremen | 9,170 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elitepartner | 36.69× | Internet & Social Media |
| Online dating service | 14.23× | Internet & Social Media |
| DoTerra | 13.09× | Beauty & Wellness |
| OkCupid | 16.62× | Internet & Social Media |
| Dating | 4.85× | Kids & Family |
| Boyfriend | 15.72× | Kids & Family |
| Interpersonal attraction | 8.51× | Kids & Family |
| University of Hamburg | 13.81× | Business & Career |
| Divorce settlement | 17.3× | Kids & Family |
| Grindr | 17.18× | Internet & Social Media |
| HypoVereinsbank | 8.98× | Business & Career |
| Virtue | 3.35× | Politics & Society |
| Human sexuality | 3.47× | Kids & Family |
| Singles Day | 16.1× | Politics & Society |
| Commerzbank | 2.04× | Business & Career |
| That Awkward Moment | 67.69× | Movies & TV |
| Single person | 9.36× | Kids & Family |
| Romance (love) | 4.61× | Beauty & Wellness |
| Zoosk | 21.96× | Internet & Social Media |
| Blind Dating | 14.03× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.41 |
| Mindfulness | BALANCE | 1.2 |
| Pet Ownership | JOY | 1.2 |
| Community Orientation | OPEN | 1.16 |
| Sports Activity | POWER | 1.1 |
| Family Orientation | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 57.4% |
| Austria | 12.5% |
| Switzerland | 10.3% |
See Parship audiences in other countries
More Dating audiences in Germany
- Tinder (1,882,444)
- Elitepartner (1,318,308)
- Hinge (828,726)
- OkCupid (412,427)
- Grindr (248,408)
Frequently asked questions
How many fans does Parship have in Germany?
Parship has an estimated audience of 1,902,469 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Parship fans?
53.5% of Parship fans are female, 46.5% are male, with an average age of 41.8 years.
Which brands do Parship fans like most?
Parship fans show strongest brand affinity for Elitepartner (36.69×), Online dating service (14.23×), and DoTerra (13.09×) over the country average.
Where do Parship fans live in Germany?
Parship fans in Germany are most concentrated in Nordrhein-Westfalen (reach 383,679), Bayern (reach 319,605), and Baden-Württemberg (reach 287,535). These three regions account for the largest share of the active audience.
What other brands do Parship fans also like?
Beyond Parship itself, the audience over-indexes on Online dating service (14.23×), DoTerra (13.09×), OkCupid (16.62×), and Dating (4.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Parship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.