Rascasse Audience Intelligence

Parship Target Market in Germany

A data profile of the people who buy, follow and care about Parship in Germany — modelled from more than twelve digital signal sources. Parship has an estimated audience of 1,891,627 people in Germany.

#3among Dating in Germany#431among Brand in Germany#71in Internet & Social Media

The average Parship fan in Germany is 41.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Elitepartner, Online dating service, DoTerra, with strongest over-indexing on Elitepartner (36.69× the country average).

Demographically, the Parship audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Mindfulness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Parship fan in Germany is balanced, around 41.8 years old, with strong Mindfulness tendencies and a notable affinity for Elitepartner.

Category: Internet & Social Media · Type: Brand · Subtype: Dating

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Parship profile in Germany.

Audience size
1.9M
in Germany
Gender
53.5%♀
46.5% male
Age
41.8
average years
Country rank
#3550
Brand in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Parship

53.5% are female, 46.5% are male, average age 41.8.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Parship audience in Germany
MetricValue
Female53.5%
Male46.5%
Average age41.8
Estimated audience size1,891,627
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Parship audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3924%
40-4929%
50+20%
Fig. 04

Worldwide distribution

58.2%

of the worldwide Parship audience comes from Germany.

Worldwide audience distribution share by country for Parship
CountryShare
Germany58.2%
Austria12.2%
Switzerland9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Parship audience in Germany is strongest.

Fig. 05

Top regions by affinity

Parship customers by region in Germany
#RegionReachAffinity×
01Brandenburg~90K1.47×
02Thüringen~60K1.32×
03Sachsen~100K1.31×
04Sachsen-Anhalt~60K1.17×
05Mecklenburg-Vorpommern~40K1.14×
06Baden-Württemberg~300K1.07×
07Niedersachsen~200K1.02×
08Bayern~300K1.01×
09Rheinland-Pfalz~90K1.00×
10Nordrhein-Westfalen~400K0.90×
11Schleswig-Holstein~60K0.87×
12Hessen~100K0.86×
13Saarland~20K0.84×
14Hamburg~40K0.83×
15Berlin~50K0.63×
16Bremen~10K0.63×
Fig. 06

Affinity by region

Affinity by region — Parship, Germany
0.63×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Parship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Parship audience
#·InterestCategoryAffinity×
01That Awkward MomentMovies & TV67.69×
02ElitepartnerInternet & Social Media36.69×
03Bumble (app)Internet & Social Media22.61×
04Divorce settlementKids & Family17.30×
05GrindrInternet & Social Media17.18×
06OkCupidInternet & Social Media16.62×
07Singles DayPolitics & Society16.10×
08BoyfriendKids & Family15.72×
09Online dating serviceInternet & Social Media14.23×
10Blind DatingMovies & TV14.03×
11University of HamburgBusiness & Career13.81×
12DoTerraBeauty & Wellness13.09×
13Single personKids & Family9.36×
14HypoVereinsbankBusiness & Career8.98×
15Interpersonal attractionKids & Family8.51×
16DatingKids & Family4.85×
17Romance (love)Beauty & Wellness4.61×
18Human sexualityKids & Family3.47×
19VirtuePolitics & Society3.35×
20CommerzbankBusiness & Career2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Parship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Parship audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.55×
Risk AppetiteTHRILL1.52×
SpiritualityBALANCE1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Parship audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
IndulgenceJOY0.88×
PatriotismCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Parship's target market in Germany?

Parship's target market in Germany covers an estimated 1,891,627 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Parship customers?

53.5% of the Parship audience are female, 46.5% are male, with an average age of 41.8 years.

03

Which brands do Parship fans like most?

Parship fans show strongest brand affinity for Elitepartner (36.69×), Online dating service (14.23×), and DoTerra (13.09×) over the country average.

04

Where do Parship fans live in Germany?

Parship fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Parship fans also like?

Beyond Parship itself, the audience over-indexes on Online dating service (14.23×), DoTerra (13.09×), OkCupid (16.62×), and That Awkward Moment (67.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dating audiences in Germany

See Parship audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Parship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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