Divorce settlement Audience in Germany
Divorce settlement has an estimated audience of 267,285 people in Germany. 61.7% are female, 38.3% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities: JACK & JONES, Richard Gere, Bill Murray, Family law, Škoda Kodiaq.
The average Divorce settlement fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities include JACK & JONES, Richard Gere, Bill Murray, with strongest over-indexing on JACK & JONES (75.56× the country average). Demographically, the Divorce settlement audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Sports Activity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Divorce settlement fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 37.7 |
| Estimated audience size | 267,285 |
Audience persona
The typical Divorce settlement fan in Germany is more female, around 37.7 years old, with strong Sports Activity tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 19,289 | 0.33× |
| Baden-Württemberg | 18,753 | 0.51× |
| Niedersachsen | 18,654 | 0.72× |
| Bayern | 18,142 | 0.42× |
| Rheinland-Pfalz | 17,773 | 1.33× |
| Sachsen | 15,614 | 1.19× |
| Brandenburg | 15,369 | 1.85× |
| Hessen | 14,681 | 0.72× |
| Schleswig-Holstein | 13,781 | 1.44× |
| Berlin | 11,396 | 0.95× |
| Thüringen | 10,097 | 1.48× |
| Hamburg | 9,275 | 1.54× |
| Saarland | 6,430 | 1.96× |
| Bremen | 6,310 | 2.76× |
| Sachsen-Anhalt | 4,903 | 0.71× |
| Mecklenburg-Vorpommern | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 75.56× | Fashion & Accessoires |
| Richard Gere | 19.93× | Movies & TV |
| Bill Murray | 20× | Movies & TV |
| Family law | 11.44× | Kids & Family |
| Škoda Kodiaq | 9.36× | Cars & Mobility |
| Art Collecting | 10.08× | Arts & Culture |
| Parship | 8.33× | Internet & Social Media |
| Ramallah | 20.49× | Travel & Leisure |
| Borussia Dortmund | 1.61× | Sports |
| Zac Efron | 7.78× | Movies & TV |
| Adam Levine | 20× | Music & Radio |
| Ukraine national football team | 11.91× | Sports |
| Margot Robbie | 4.35× | Movies & TV |
| RB Leipzig | 2.95× | Sports |
| VfB Stuttgart | 2.37× | Sports |
| Vegetable Gardening | 5.25× | Food & Beverages |
| Geely | 15.15× | Cars & Mobility |
| Mikaela Shiffrin | 7.2× | Sports |
| Consumer protection | 4.03× | Politics & Society |
| Arminia Bielefeld | 4.22× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.57 |
| Individualism | JOY | 1.38 |
| LGBTQ+ Identity | OPEN | 1.31 |
| Spirituality | BALANCE | 1.26 |
| Risk Appetite | THRILL | 1.19 |
| Career Orientation | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.7% |
| Germany | 16.0% |
| Japan | 10.0% |
See Divorce settlement audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Divorce settlement have in Germany?
Divorce settlement has an estimated audience of 267,285 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Divorce settlement fans?
61.7% of Divorce settlement fans are female, 38.3% are male, with an average age of 37.7 years.
Which brands do Divorce settlement fans like most?
Divorce settlement fans show strongest brand affinity for JACK & JONES (75.56×), Richard Gere (19.93×), and Bill Murray (20×) over the country average.
Where do Divorce settlement fans live in Germany?
Divorce settlement fans in Germany are most concentrated in Nordrhein-Westfalen (reach 19,289), Baden-Württemberg (reach 18,753), and Niedersachsen (reach 18,654). These three regions account for the largest share of the active audience.
What other brands do Divorce settlement fans also like?
Beyond Divorce settlement itself, the audience over-indexes on Richard Gere (19.93×), Bill Murray (20×), Family law (11.44×), and Škoda Kodiaq (9.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Divorce settlement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.