Rascasse Audience Intelligence

Bill Murray Audience in Germany

A data profile of the people who buy, follow and care about Bill Murray in Germany — modelled from more than twelve digital signal sources. Bill Murray has an estimated audience of 651,622 people in Germany.

#540among Actor Actress or TV Star in Germany#1631among Person in Germany#1348in Movies & TV

The average Bill Murray fan in Germany is 39.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jennifer Connelly, Dolph Lundgren, Michael Douglas, with strongest over-indexing on Jennifer Connelly (267.73× the country average).

Demographically, the Bill Murray audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bill Murray fan in Germany is balanced, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Jennifer Connelly.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bill Murray profile in Germany.

Audience size
652K
in Germany
Gender
52.8%♀
47.2% male
Age
39.3
average years
Country rank
#9416
Person in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bill Murray fans

52.8% are female, 47.2% are male, average age 39.3.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Bill Murray audience in Germany
MetricValue
Female52.8%
Male47.2%
Average age39.3
Estimated audience size651,622
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Bill Murray audience in Germany
Age bracketShare%
16-1920%
20-2916%
30-3922%
40-4925%
50+17%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Bill Murray audience comes from Germany.

Worldwide audience distribution share by country for Bill Murray
CountryShare
United States49.3%
United Kingdom7.8%
France4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bill Murray audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bill Murray fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.20×
02Sachsen~40K1.11×
03Brandenburg~20K1.11×
04Sachsen-Anhalt~20K1.09×
05Thüringen~20K1.07×
06Niedersachsen~70K1.06×
07Mecklenburg-Vorpommern~10K1.03×
08Schleswig-Holstein~20K1.02×
09Saarland~8K1.02×
10Nordrhein-Westfalen~100K0.99×
11Bremen~6K0.98×
12Hamburg~10K0.94×
13Hessen~50K0.93×
14Bayern~100K0.91×
15Baden-Württemberg~70K0.82×
16Rheinland-Pfalz~30K0.77×
Fig. 06

Affinity by region

Affinity by region — Bill Murray, Germany
0.77×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bill Murray audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bill Murray audience
#·InterestCategoryAffinity×
01Jennifer ConnellyMovies & TV267.73×
02Dolph LundgrenMovies & TV206.69×
03Central IntelligenceMovies & TV191.45×
04Enough (film)Movies & TV183.35×
05Josh DuhamelFashion & Accessoires177.70×
06Corey StollMovies & TV163.45×
07Evangeline LillyMovies & TV150.03×
08Wolverine (comic book)Literature137.67×
09Paul RuddMovies & TV125.70×
10Roland EmmerichMovies & TV122.34×
11Tom WellingMovies & TV113.40×
12Taika WaititiMovies & TV112.61×
13Mary Elizabeth WinsteadMovies & TV109.47×
14Brandon RouthMovies & TV109.31×
15Michael DouglasMovies & TV108.60×
16Stephen AmellMovies & TV105.54×
17Royal Albert HallArts & Culture105.41×
18Nathan FillionMovies & TV74.42×
19Richard GereMovies & TV45.80×
20Jack NicholsonMovies & TV36.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bill Murray audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bill Murray audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.38×
Pet OwnershipJOY2.34×
Healthy LifestyleBALANCE2.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bill Murray audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.41×
Community OrientationOPEN0.43×
ExtroversionTHRILL0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bill Murray have in Germany?

Bill Murray has an estimated audience of 651,622 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bill Murray fans?

52.8% of Bill Murray fans are female, 47.2% are male, with an average age of 39.3 years.

03

Which brands do Bill Murray fans like most?

Bill Murray fans show strongest brand affinity for Jennifer Connelly (267.73×), Dolph Lundgren (206.69×), and Michael Douglas (108.6×) over the country average.

04

Where do Bill Murray fans live in Germany?

Bill Murray fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Bill Murray fans also like?

Beyond Bill Murray itself, the audience over-indexes on Dolph Lundgren (206.69×), Michael Douglas (108.6×), Evangeline Lilly (150.03×), and Tom Welling (113.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See Bill Murray audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bill Murray. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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