Geely Audience in Germany
Geely has an estimated audience of 220,541 people in Germany. 20.7% are female, 79.3% are male, average age 42.1. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Travel technology, Chery, Volvo Cars, Massage, Nissan Sentra.
The average Geely fan in Germany is 42.1 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Travel technology, Chery, Volvo Cars, with strongest over-indexing on Travel technology (19.91× the country average). Demographically, the Geely audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Geely fans
| Metric | Value |
|---|---|
| Female | 20.7% |
| Male | 79.3% |
| Average age | 42.1 |
| Estimated audience size | 220,541 |
Audience persona
The typical Geely fan in Germany is more male, around 42.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Travel technology.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 66,245 | 1.74× |
| Bayern | 65,463 | 1.46× |
| Nordrhein-Westfalen | 61,978 | 1.01× |
| Hessen | 38,103 | 1.79× |
| Niedersachsen | 25,842 | 0.95× |
| Rheinland-Pfalz | 15,128 | 1.08× |
| Berlin | 14,105 | 1.13× |
| Sachsen | 10,755 | 0.78× |
| Schleswig-Holstein | 8,096 | 0.81× |
| Hamburg | 6,863 | 1.09× |
| Brandenburg | 6,042 | 0.7× |
| Sachsen-Anhalt | 5,241 | 0.72× |
| Thüringen | 4,792 | 0.67× |
| Mecklenburg-Vorpommern | 2,892 | 0.54× |
| Saarland | 2,233 | 0.65× |
| Bremen | 2,129 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Travel technology | 19.91× | Travel & Leisure |
| Chery | 129.38× | Cars & Mobility |
| Volvo Cars | 35.47× | Cars & Mobility |
| Massage | 12.4× | Health |
| Nissan Sentra | 85.72× | Cars & Mobility |
| Ear | 19.96× | Health |
| Honda Jazz | 31.24× | Cars & Mobility |
| Gothenburg | 27.41× | Travel & Leisure |
| Hyundai Sonata | 53.47× | Cars & Mobility |
| Hyundai Accent | 53.64× | Cars & Mobility |
| Škoda Auto | 4.62× | Cars & Mobility |
| Oxygen | 15× | Health |
| Toyota Corolla | 14.22× | Cars & Mobility |
| Toyota Yaris | 12.08× | Cars & Mobility |
| Volvo Penta | 32.62× | Cars & Mobility |
| Sedan, Ardennes | 21.28× | Travel & Leisure |
| Toyota Alphard | 36.68× | Cars & Mobility |
| Hyundai Elantra | 36.45× | Cars & Mobility |
| AutoScout24 | 3.19× | Cars & Mobility |
| Router (computing) | 15.63× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.7 |
| Quality Awareness | PREMIUM | 1.65 |
| Family Orientation | CONSERVATISM | 1.5 |
| Patriotism | CONSERVATISM | 1.45 |
| Career Orientation | POWER | 1.43 |
| Need for Security | CONSERVATISM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 10.7% |
| Mexico | 10.2% |
| United States | 7.1% |
See Geely audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Geely have in Germany?
Geely has an estimated audience of 220,541 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Geely fans?
20.7% of Geely fans are female, 79.3% are male, with an average age of 42.1 years.
Which brands do Geely fans like most?
Geely fans show strongest brand affinity for Travel technology (19.91×), Chery (129.38×), and Volvo Cars (35.47×) over the country average.
Where do Geely fans live in Germany?
Geely fans in Germany are most concentrated in Baden-Württemberg (reach 66,245), Bayern (reach 65,463), and Nordrhein-Westfalen (reach 61,978). These three regions account for the largest share of the active audience.
What other brands do Geely fans also like?
Beyond Geely itself, the audience over-indexes on Chery (129.38×), Volvo Cars (35.47×), Massage (12.4×), and Nissan Sentra (85.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Geely. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.