Rascasse Audience Intelligence

Travel technology Audience in Germany

A data profile of the people who buy, follow and care about Travel technology in Germany — modelled from more than twelve digital signal sources. Travel technology has an estimated audience of 2,683,897 people in Germany.

#1470among Topic in Germany#201in Travel & Leisure

The average Travel technology fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Steve Buscemi, Leah Remini, Andy Samberg, with strongest over-indexing on Steve Buscemi (20× the country average).

Demographically, the Travel technology audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.

The typical Travel technology fan in Germany is more female, around 41.9 years old, with strong Travelling tendencies and a notable affinity for Steve Buscemi.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Travel technology profile in Germany.

Audience size
2.7M
in Germany
Gender
59.1%♀
40.9% male
Age
41.9
average years
Country rank
#2431
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Travel technology fans

59.1% are female, 40.9% are male, average age 41.9.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Travel technology audience in Germany
MetricValue
Female59.1%
Male40.9%
Average age41.9
Estimated audience size2,683,897
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Travel technology audience in Germany
Age bracketShare%
16-1912%
20-2918%
30-3922%
40-4927%
50+22%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Travel technology audience comes from Germany.

Worldwide audience distribution share by country for Travel technology
CountryShare
United States12.7%
Italy8.9%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Travel technology audience in Germany is strongest.

Fig. 05

Top regions by affinity

Travel technology fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~40K1.35×
02Mecklenburg-Vorpommern~60K1.11×
03Sachsen-Anhalt~70K1.08×
04Thüringen~70K1.08×
05Brandenburg~90K1.02×
06Berlin~100K1.00×
07Hamburg~60K1.00×
08Schleswig-Holstein~90K0.98×
09Rheinland-Pfalz~100K0.96×
10Sachsen~100K0.94×
11Niedersachsen~200K0.89×
12Hessen~200K0.89×
13Baden-Württemberg~300K0.86×
14Bayern~400K0.83×
15Nordrhein-Westfalen~500K0.80×
Fig. 06

Affinity by region

Affinity by region — Travel technology, Germany
0.80×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Travel technology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Travel technology audience
#·InterestCategoryAffinity×
01TiscaliTechnology & Electronics65.62×
02Steve BuscemiMovies & TV20.00×
03Leah ReminiMovies & TV20.00×
04Andy SambergMovies & TV20.00×
05Patton OswaltMovies & TV20.00×
06BagpipesMusic & Radio20.00×
07GeelyCars & Mobility19.91×
08Scott EastwoodMovies & TV13.51×
09DirecTVMovies & TV11.06×
10AllgäuTravel & Leisure4.75×
11Tour de FranceSports3.61×
12Real propertyHome & Garden3.51×
13TripAdvisorTravel & Leisure3.45×
14Müller (company)Food & Beverages3.20×
15CruisesTravel & Leisure2.81×
16TUITravel & Leisure2.60×
17Digital photographyBusiness & Career2.41×
18RyanairTravel & Leisure2.04×
19TagesschauMovies & TV1.98×
20NatureHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Travel technology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Travel technology audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.99×
Quality AwarenessPREMIUM1.81×
Design AffinityPREMIUM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Travel technology audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.80×
DIY MentalityTHRILL1.01×
Family OrientationCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Travel technology have in Germany?

Travel technology has an estimated audience of 2,683,897 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Travel technology fans?

59.1% of Travel technology fans are female, 40.9% are male, with an average age of 41.9 years.

03

Which brands do Travel technology fans like most?

Travel technology fans show strongest brand affinity for Steve Buscemi (20×), Leah Remini (20×), and Andy Samberg (20×) over the country average.

04

Where do Travel technology fans live in Germany?

Travel technology fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Travel technology fans also like?

Beyond Travel technology itself, the audience over-indexes on Leah Remini (20×), Andy Samberg (20×), DirecTV (11.06×), and Geely (19.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Travel technology audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Travel technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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