Travel technology Audience in Germany
Travel technology has an estimated audience of 2,683,897 people in Germany. 59.1% are female, 40.9% are male, average age 41.9. Top regions: Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities: Icon (magazine), Goes, Progressive rock, Nurse education, Artistic inspiration.
The average Travel technology fan in Germany is 41.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities include Icon (magazine), Goes, Progressive rock, with strongest over-indexing on Icon (magazine) (13.34× the country average). Demographically, the Travel technology audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Travel technology fans
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 41.9 |
| Estimated audience size | 2,683,897 |
Audience persona
The typical Travel technology fan in Germany is more female, around 41.9 years old, with strong Sports Activity tendencies and a notable affinity for Icon (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 177,261 | 0.41× |
| Nordrhein-Westfalen | 159,506 | 0.27× |
| Berlin | 128,042 | 1.07× |
| Hessen | 119,534 | 0.58× |
| Baden-Württemberg | 114,520 | 0.31× |
| Rheinland-Pfalz | 104,431 | 0.78× |
| Sachsen-Anhalt | 101,358 | 1.46× |
| Thüringen | 100,924 | 1.48× |
| Brandenburg | 96,352 | 1.16× |
| Niedersachsen | 95,685 | 0.37× |
| Saarland | 95,436 | 2.9× |
| Sachsen | 86,543 | 0.66× |
| Mecklenburg-Vorpommern | 85,336 | 1.67× |
| Schleswig-Holstein | 85,182 | 0.88× |
| Hamburg | 61,659 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 13.34× | Arts & Culture |
| Goes | 2.28× | Travel & Leisure |
| Progressive rock | 2.38× | Music & Radio |
| Nurse education | 3.61× | Kids & Family |
| Artistic inspiration | 1.67× | Arts & Culture |
| Product design | 1.83× | Business & Career |
| Natural rubber | 2.5× | Cars & Mobility |
| Kayseria | 11.03× | Shopping |
| Kodiak, Alaska | 14.51× | Travel & Leisure |
| Esra Erol | 4.03× | Movies & TV |
| Snow White (Fables) | 1.57× | Literature |
| Home Delivery | 1.57× | Food & Beverages |
| Wolverine (comics) | 3× | Literature |
| Free University of Berlin | 1.8× | Business & Career |
| Headhunters (film) | 2.36× | Movies & TV |
| Jayson Tatum | 3.51× | Sports |
| Cachorro | 1.72× | Pets & Animals |
| Information sensitivity | 2.52× | Technology & Electronics |
| Fatteh | 4.86× | Food & Beverages |
| The Equalizer | 2.28× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.02 |
| Travelling | THRILL | 1.79 |
| Design Affinity | PREMIUM | 1.67 |
| Indulgence | JOY | 1.59 |
| Sustainability | BALANCE | 1.53 |
| Quality Awareness | PREMIUM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.7% |
| Italy | 8.9% |
| United Kingdom | 6.8% |
See Travel technology audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Travel technology have in Germany?
Travel technology has an estimated audience of 2,683,897 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Travel technology fans?
59.1% of Travel technology fans are female, 40.9% are male, with an average age of 41.9 years.
Which brands do Travel technology fans like most?
Travel technology fans show strongest brand affinity for Icon (magazine) (13.34×), Goes (2.28×), and Progressive rock (2.38×) over the country average.
Where do Travel technology fans live in Germany?
Travel technology fans in Germany are most concentrated in Bayern (reach 177,261), Nordrhein-Westfalen (reach 159,506), and Berlin (reach 128,042). These three regions account for the largest share of the active audience.
What other brands do Travel technology fans also like?
Beyond Travel technology itself, the audience over-indexes on Goes (2.28×), Progressive rock (2.38×), Nurse education (3.61×), and Artistic inspiration (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Travel technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.