A data profile of the people who buy, follow and care about Travel technology in Italy — modelled from more than twelve digital signal sources. Travel technology has an estimated audience of 4,718,502 people in Italy.
The average Travel technology fan in Italy is 42.6 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Google Drive, Wikipedia, Adriatic Sea, with strongest over-indexing on Google Drive (11.72× the country average).
Demographically, the Travel technology audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Travelling, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Travel technology fan in Italy is more female, around 42.6 years old, with strong Travelling tendencies and a notable affinity for Google Drive.
The key figures that characterise the Travel technology profile in Italy.
56.0% are female, 44.0% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 42.6 |
| Estimated audience size | 4,718,502 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Travel technology audience comes from Italy.
| Country | Share |
|---|---|
| United States | 12.7% |
| Italy | 8.9% |
| United Kingdom | 6.8% |
Where the Travel technology audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Umbria | ~80K | 1.09× | |
| 02 | Marche | ~100K | 1.06× | |
| 03 | Friuli-Venezia Giulia | ~90K | 1.05× | |
| 04 | Trentino-Alto Adige/Südtirol | ~90K | 1.05× | |
| 05 | Liguria | ~100K | 1.04× | |
| 06 | Abruzzo | ~100K | 1.04× | |
| 07 | Sardinia | ~100K | 1.02× | |
| 08 | Calabria | ~100K | 1.01× | |
| 09 | Sicilia | ~400K | 0.95× | |
| 10 | Puglia | ~300K | 0.95× | |
| 11 | Tuscany | ~300K | 0.95× | |
| 12 | Veneto | ~300K | 0.94× | |
| 13 | Piedmont | ~300K | 0.94× | |
| 14 | Emilia-Romagna | ~400K | 0.93× | |
| 15 | Lazio | ~500K | 0.92× | |
| 16 | Campania | ~500K | 0.92× | |
| 17 | Lombardy | ~700K | 0.88× |
The strongest cross-interests of the Travel technology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Drive | Technology & Electronics | 11.72× | ||
| 02 | Jon Voight | Movies & TV | 11.72× | ||
| 03 | Vanessa Paradis | Music & Radio | 11.72× | ||
| 04 | Jamiroquai | Music & Radio | 11.65× | ||
| 05 | Ricky Martin | Music & Radio | 7.56× | ||
| 06 | Whitney Houston | Music & Radio | 6.27× | ||
| 07 | Lush (company) | Beauty & Wellness | 5.32× | ||
| 08 | New Testament | Politics & Society | 3.87× | ||
| 09 | Wikipedia | Internet & Social Media | 3.30× | ||
| 10 | Adriatic Sea | Travel & Leisure | 3.18× | ||
| 11 | Travel website | Travel & Leisure | 2.40× | ||
| 12 | Summer vacation | Travel & Leisure | 2.40× | ||
| 13 | General practitioner | Health | 2.32× | ||
| 14 | FlixBus | Cars & Mobility | 2.11× | ||
| 15 | Volunteering | Politics & Society | 2.09× | ||
| 16 | Cruises | Travel & Leisure | 1.90× | ||
| 17 | EasyJet | Travel & Leisure | 1.87× | ||
| 18 | Milk | Food & Beverages | 1.83× | ||
| 19 | Singer-songwriter | Music & Radio | 1.76× | ||
| 20 | Wine tasting | Food & Beverages | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.65× | |
| Design Affinity | PREMIUM | 1.54× | |
| Indulgence | JOY | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Social Media Usage | JOY | 0.85× | |
| Patriotism | CONSERVATISM | 0.88× |
Travel technology has an estimated audience of 4,718,502 people in Italy, concentrated in Lombardy and Lazio.
56.0% of Travel technology fans are female, 44.0% are male, with an average age of 42.6 years.
Travel technology fans show strongest brand affinity for Google Drive (11.72×), Wikipedia (3.3×), and Adriatic Sea (3.18×) over the country average.
Travel technology fans in Italy are most concentrated in Lombardy (reach ~700K), Lazio (reach ~500K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Travel technology itself, the audience over-indexes on Wikipedia (3.3×), Adriatic Sea (3.18×), Jamiroquai (11.65×), and Volunteering (2.09×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Travel technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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