A data profile of the people who buy, follow and care about Travel technology in Spain — modelled from more than twelve digital signal sources. Travel technology has an estimated audience of 2,103,935 people in Spain.
Travel technology has an estimated audience of 2,103,935 people in Spain. 61.6% are female, 38.4% are male, average age 45.0. Top brand affinities: Google Drive, Rayo Vallecano, Travel website, Real property, Lunch.
Top brand affinities include Google Drive, Rayo Vallecano, Travel website, with strongest over-indexing on Google Drive (17.25× the country average).
Demographically, the Travel technology audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Travelling, Quality Awareness.
The typical Travel technology fan in Spain is more female, around 45.0 years old, with strong Travelling tendencies and a notable affinity for Google Drive.
The key figures that characterise the Travel technology profile in Spain.
61.6% are female, 38.4% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 45.0 |
| Estimated audience size | 2,103,935 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 29% |
of the worldwide Travel technology audience comes from Spain.
| Country | Share |
|---|---|
| United States | 12.7% |
| Italy | 8.9% |
| United Kingdom | 6.8% |
The strongest cross-interests of the Travel technology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Drive | Technology & Electronics | 17.25× | ||
| 02 | Colin Farrell | Movies & TV | 8.96× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 4.92× | ||
| 04 | Bolsa de Madrid | Business & Career | 3.70× | ||
| 05 | Boutique hotel | Travel & Leisure | 3.61× | ||
| 06 | Satire | Literature | 3.59× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 3.31× | ||
| 08 | Lunch | Food & Beverages | 3.27× | ||
| 09 | Travel website | Travel & Leisure | 3.13× | ||
| 10 | Real property | Home & Garden | 3.13× | ||
| 11 | Volunteering | Politics & Society | 3.03× | ||
| 12 | Travel agency | Travel & Leisure | 2.99× | ||
| 13 | Cruises | Travel & Leisure | 2.62× | ||
| 14 | TripAdvisor | Travel & Leisure | 2.35× | ||
| 15 | Refrigerator | Home & Garden | 2.26× | ||
| 16 | Take-out | Food & Beverages | 2.02× | ||
| 17 | Aldi | Shopping | 1.62× | ||
| 18 | Ryanair | Travel & Leisure | 1.62× | ||
| 19 | Caixabank | Business & Career | 1.59× | ||
| 20 | IBEX 35 | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.19× | |
| Quality Awareness | PREMIUM | 1.59× | |
| Convenience Orientation | PREMIUM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.81× | |
| Need for Security | CONSERVATISM | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Travel technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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