A data profile of the people who buy, follow and care about Travel technology in United Kingdom — modelled from more than twelve digital signal sources. Travel technology has an estimated audience of 3,622,274 people in United Kingdom.
The average Travel technology fan in United Kingdom is 44.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Refrigerator, Mineral water, Luxury yacht, with strongest over-indexing on Refrigerator (4.04× the country average).
Demographically, the Travel technology audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Travel technology fan in United Kingdom is more female, around 44.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Refrigerator.
The key figures that characterise the Travel technology profile in United Kingdom.
66.2% are female, 33.8% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 44.0 |
| Estimated audience size | 3,622,274 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Travel technology audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 12.7% |
| Italy | 8.9% |
| United Kingdom | 6.8% |
Where the Travel technology audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2.5M | 1.11× | |
| 02 | East of England | ~300K | 1.06× | |
| 03 | South West | ~300K | 1.06× | |
| 04 | East Midlands | ~300K | 1.03× | |
| 05 | Northern Ireland | ~100K | 1.03× | |
| 06 | South East | ~500K | 1.00× | |
| 07 | West Midlands | ~200K | 1.00× | |
| 08 | Wales | ~200K | 0.98× | |
| 09 | North East | ~100K | 0.98× | |
| 10 | Yorkshire and the Humber | ~300K | 0.97× | |
| 11 | Scotland | ~300K | 0.96× | |
| 12 | North West | ~400K | 0.93× |
The strongest cross-interests of the Travel technology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 5.22× | ||
| 02 | Luxury yacht | Travel & Leisure | 4.07× | ||
| 03 | Refrigerator | Home & Garden | 4.04× | ||
| 04 | Mango | Shopping | 3.63× | ||
| 05 | Cappuccino | Food & Beverages | 3.52× | ||
| 06 | Hypermarket | Shopping | 3.11× | ||
| 07 | Summer vacation | Travel & Leisure | 2.99× | ||
| 08 | Fish and chips | Food & Beverages | 2.98× | ||
| 09 | Expensive Taste | Business & Career | 2.78× | ||
| 10 | Mobile home | Cars & Mobility | 2.69× | ||
| 11 | Hot tub | Home & Garden | 2.67× | ||
| 12 | Wikipedia | Internet & Social Media | 2.47× | ||
| 13 | Volunteering | Politics & Society | 2.26× | ||
| 14 | TripAdvisor | Travel & Leisure | 2.07× | ||
| 15 | Hobby | Home & Garden | 2.05× | ||
| 16 | Weddings | Kids & Family | 1.87× | ||
| 17 | EasyJet | Travel & Leisure | 1.65× | ||
| 18 | Aldi | Shopping | 1.61× | ||
| 19 | Distilled beverage | Food & Beverages | 1.61× | ||
| 20 | Kitchen | Home & Garden | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.60× | |
| Indulgence | JOY | 1.59× | |
| Design Affinity | PREMIUM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Social Media Usage | JOY | 0.89× | |
| Mindfulness | BALANCE | 0.92× |
Travel technology has an estimated audience of 3,622,274 people in United Kingdom, concentrated in England and South East.
66.2% of Travel technology fans are female, 33.8% are male, with an average age of 44.0 years.
Travel technology fans show strongest brand affinity for Refrigerator (4.04×), Mineral water (5.22×), and Luxury yacht (4.07×) over the country average.
Travel technology fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and North West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Travel technology itself, the audience over-indexes on Mineral water (5.22×), Luxury yacht (4.07×), Hobby (2.05×), and Wikipedia (2.47×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Travel technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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