Travel technology Audience in United States

Travel technology has an estimated audience of 6,748,590 people in United States. 58.5% are female, 41.5% are male, average age 42.0. Top regions: Florida, California, Texas. Top brand affinities: Finnair, Google Drive, AccuWeather, FlightAware, StubHub.

The average Travel technology fan in United States is 42.0 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Finnair, Google Drive, AccuWeather, with strongest over-indexing on Finnair (675× the country average). Demographically, the Travel technology audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Travel technology fans

Demographic split for Travel technology audience in United States
MetricValue
Female58.5%
Male41.5%
Average age42.0
Estimated audience size6,748,590

Audience persona

The typical Travel technology fan in United States is more female, around 42.0 years old, with strong Travelling tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Travel technology in United States
RegionReachAffinity
Florida1,067,3542.34×
California586,8550.79×
Texas426,5730.74×
New York411,7871.09×
Georgia183,2780.88×
Illinois175,0950.78×
Virginia163,1730.99×
Alabama156,5511.66×
North Carolina126,5590.62×
Pennsylvania117,2740.52×
New Jersey116,3380.68×
Ohio108,3990.52×
Massachusetts99,3310.75×
Michigan92,8530.53×
Washington92,6540.68×
Indiana84,3870.68×
Arizona76,9250.56×
Tennessee70,3500.52×
Maryland68,6000.59×
Colorado64,4620.61×
South Carolina64,2590.63×
Missouri63,2720.58×
Wisconsin52,4200.52×
Connecticut52,2190.77×
Louisiana50,7720.58×
Minnesota46,8350.48×
Oklahoma46,5110.62×
Mississippi42,8270.77×
Oregon41,8870.54×
Washington, District of Columbia40,9262.02×
Kansas40,8210.77×
Nevada40,0720.61×
Kentucky39,6700.47×
Arkansas38,0470.68×
Idaho35,3701.05×
West Virginia35,3561.13×
Alaska35,2832.44×
Hawaii33,7881.16×
Iowa31,0030.56×
Montana30,7571.64×
New Mexico30,7420.91×
South Dakota30,3581.95×
Utah30,0710.5×
North Dakota29,5592.13×
New Hampshire29,1321.1×
Wyoming28,6012.86×
Nebraska28,5270.84×
Rhode Island28,1301.31×
Maine28,1131.16×
Vermont27,6682.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Travel technology audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Google Drive33.55×Technology & Electronics
AccuWeather15.97×Home & Garden
FlightAware20×Travel & Leisure
StubHub15.69×Travel & Leisure
Clint Eastwood12.71×Movies & TV
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.47×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Enterprise Rent-A-Car7.05×Cars & Mobility
Michelle Pfeiffer13.09×Movies & TV
Telegram14.53×Internet & Social Media
Liam Neeson11.19×Movies & TV
Choice Hotels18.11×Travel & Leisure
Aruba18.99×Travel & Leisure
Rebecca Ferguson16.65×Movies & TV
Matt Damon12.67×Movies & TV
GoDaddy14.24×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Travel technology audience
TraitClusterScore
TravellingTHRILL4.63
Design AffinityPREMIUM3.44
Luxury OrientationPREMIUM2.66
Sports ActivityPOWER2.4
Quality AwarenessPREMIUM2.26
SustainabilityBALANCE2.17

Worldwide distribution

Worldwide audience distribution share by country for Travel technology
CountryShare
United States12.7%
Italy8.9%
United Kingdom6.8%

See Travel technology audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Travel technology have in United States?

Travel technology has an estimated audience of 6,748,590 people in United States, concentrated in Florida and California.

What is the gender split and age of Travel technology fans?

58.5% of Travel technology fans are female, 41.5% are male, with an average age of 42.0 years.

Which brands do Travel technology fans like most?

Travel technology fans show strongest brand affinity for Finnair (675×), Google Drive (33.55×), and AccuWeather (15.97×) over the country average.

Where do Travel technology fans live in United States?

Travel technology fans in United States are most concentrated in Florida (reach 1,067,354), California (reach 586,855), and Texas (reach 426,573). These three regions account for the largest share of the active audience.

What other brands do Travel technology fans also like?

Beyond Travel technology itself, the audience over-indexes on Google Drive (33.55×), AccuWeather (15.97×), FlightAware (20×), and StubHub (15.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Travel technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.