Rascasse Audience Intelligence

Travel technology Audience in United States

A data profile of the people who buy, follow and care about Travel technology in United States — modelled from more than twelve digital signal sources. Travel technology has an estimated audience of 6,748,590 people in United States.

#3113among Topic in United States#441in Travel & Leisure

The average Travel technology fan in United States is 42.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Google Drive, FlightAware, Expedia, with strongest over-indexing on Google Drive (30.35× the country average).

Demographically, the Travel technology audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Travel technology fan in United States is more female, around 42.0 years old, with strong Travelling tendencies and a notable affinity for Google Drive.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Travel technology profile in United States.

Audience size
6.7M
in United States
Gender
58.5%♀
41.5% male
Age
42.0
average years
Country rank
#5183
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Travel technology fans

58.5% are female, 41.5% are male, average age 42.0.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Travel technology audience in United States
MetricValue
Female58.5%
Male41.5%
Average age42.0
Estimated audience size6,748,590
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Travel technology audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3921%
40-4925%
50+24%
Fig. 04

Worldwide distribution

12.7%

of the worldwide Travel technology audience comes from United States.

Worldwide audience distribution share by country for Travel technology
CountryShare
United States12.7%
Italy8.9%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Travel technology audience in United States is strongest.

Fig. 05

Top regions by affinity

Travel technology fans by region: top regions in United States
#RegionReachAffinity×
01Florida~1M2.08×
02Alaska~20K1.31×
03Alabama~100K1.29×
04Washington, District of Columbia~30K1.28×
05Vermont~10K1.20×
06North Dakota~20K1.19×
07South Dakota~20K1.16×
08Rhode Island~20K1.11×
09Montana~20K1.09×
10West Virginia~30K1.07×
11Maine~30K1.07×
12Delaware~20K1.07×
13New Hampshire~30K1.06×
14Hawaii~30K1.05×
15Idaho~30K1.03×
16Nebraska~30K1.00×
17New Mexico~30K1.00×
18Mississippi~50K0.98×
19New York~400K0.97×
20Arkansas~50K0.96×
21Virginia~200K0.95×
22Kansas~50K0.95×
23Iowa~50K0.93×
24South Carolina~90K0.92×
25Oklahoma~70K0.92×
26Connecticut~60K0.92×
27Louisiana~80K0.91×
28Kentucky~80K0.91×
29Nevada~60K0.91×
30Utah~60K0.91×
31Oregon~70K0.89×
32Georgia~200K0.87×
33Indiana~100K0.87×
34Missouri~90K0.87×
35Colorado~90K0.87×
36Wisconsin~90K0.87×
37Minnesota~80K0.87×
38Massachusetts~100K0.86×
39Maryland~100K0.86×
40Tennessee~100K0.85×
41Washington~100K0.85×
42New Jersey~100K0.83×
43Arizona~100K0.83×
44Illinois~200K0.82×
45North Carolina~200K0.82×
46Michigan~100K0.80×
47Ohio~200K0.78×
48Pennsylvania~200K0.77×
49California~600K0.75×
50Texas~400K0.74×
Fig. 06

Affinity by region

Affinity by region — Travel technology, United States
0.74×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Travel technology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Travel technology audience
#·InterestCategoryAffinity×
01Google DriveTechnology & Electronics30.35×
02FlightAwareTravel & Leisure20.00×
03China AirlinesTravel & Leisure20.00×
04VuelingTravel & Leisure20.00×
05Porter AirlinesTravel & Leisure20.00×
06Michelle RodriguezMovies & TV9.01×
07Alyssa MilanoMovies & TV8.28×
08Boutique hotelTravel & Leisure7.74×
09Helena Bonham CarterMovies & TV7.46×
10Travel BloggerTravel & Leisure7.34×
11Backpacking (travel)Travel & Leisure3.67×
12Wildlife photographyTechnology & Electronics3.45×
13AmtrakCars & Mobility3.27×
14Road tripTravel & Leisure3.06×
15Travel photographyTechnology & Electronics3.01×
16ExpediaTravel & Leisure2.98×
17CruisesTravel & Leisure2.47×
18Trader Joe'sShopping1.93×
19Indeed.comBusiness & Career1.74×
20BeachesTravel & Leisure1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Travel technology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Travel technology audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.72×
Design AffinityPREMIUM2.46×
Luxury OrientationPREMIUM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Travel technology audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.74×
CreativityOPEN0.87×
ExtroversionTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Travel technology have in United States?

Travel technology has an estimated audience of 6,748,590 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Travel technology fans?

58.5% of Travel technology fans are female, 41.5% are male, with an average age of 42.0 years.

03

Which brands do Travel technology fans like most?

Travel technology fans show strongest brand affinity for Google Drive (30.35×), FlightAware (20×), and Expedia (2.98×) over the country average.

04

Where do Travel technology fans live in United States?

Travel technology fans in United States are most concentrated in Florida (reach ~1M), California (reach ~600K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Travel technology fans also like?

Beyond Travel technology itself, the audience over-indexes on FlightAware (20×), Expedia (2.98×), Boutique hotel (7.74×), and China Airlines (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Travel technology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Travel technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →