Boutique hotel Audience in United States

Boutique hotel logo

Boutique hotel has an estimated audience of 5,437,006 people in United States. 59.3% are female, 40.7% are male, average age 44.0. Top regions: California, New York, Texas. Top brand affinities: Hospitality industry, Hotel manager, Australia, Lodging, Travel Adventures.

The average Boutique hotel fan in United States is 44.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Hospitality industry, Hotel manager, Australia, with strongest over-indexing on Hospitality industry (10.72× the country average). Demographically, the Boutique hotel audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Boutique hotel fans

Demographic split for Boutique hotel audience in United States
MetricValue
Female59.3%
Male40.7%
Average age44.0
Estimated audience size5,437,006

Audience persona

The typical Boutique hotel fan in United States is more female, around 44.0 years old, with strong Design Affinity tendencies and a notable affinity for Hospitality industry.

Top regions in United States

Top regions ranked by reach for Boutique hotel in United States
RegionReachAffinity
California910,3811.52×
New York619,8242.04×
Texas572,7041.23×
Florida385,0851.05×
Massachusetts181,1191.69×
Ohio179,6141.07×
Illinois174,0110.96×
Pennsylvania167,5650.92×
North Carolina165,9431.01×
Virginia158,8191.2×
Colorado146,1871.71×
Washington145,5301.33×
Georgia144,7220.86×
New Jersey144,6601.05×
Michigan121,4790.85×
Tennessee108,0230.99×
Oregon97,1981.56×
Maryland92,9650.99×
Arizona83,6560.75×
Minnesota77,5211×
Wisconsin75,0310.92×
Arkansas73,9941.65×
Louisiana72,3551.03×
Kentucky71,4681.05×
Missouri68,0470.78×
South Carolina67,1610.82×
Indiana60,4980.61×
Nevada54,0381.03×
Connecticut51,3810.94×
Oklahoma47,5600.79×
Washington, District of Columbia43,8122.68×
Alabama43,4800.57×
Utah38,0560.78×
Kansas34,0000.79×
Maine33,7131.73×
Hawaii26,0421.11×
New Mexico24,1820.89×
Mississippi23,9870.54×
Iowa22,4770.5×
Rhode Island18,2681.06×
Idaho18,1740.67×
Nebraska15,9770.59×
New Hampshire15,0150.7×
Vermont11,5981.22×
Montana11,5190.76×
Delaware9,3480.62×
West Virginia8,5040.34×
Alaska6,3040.54×
Wyoming5,4050.67×
South Dakota5,0070.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boutique hotel audience
BrandAffinityCategory
Hospitality industry10.72×Business & Career
Hotel manager17.54×Business & Career
Australia4.11×Travel & Leisure
Lodging4.4×Travel & Leisure
Travel Adventures4.64×Travel & Leisure
Luxury Lifestyle7.09×Shopping
Self care3.39×Health
Wedding Planners7.44×Kids & Family
Food and drink1.6×Food & Beverages
Food1.59×Food & Beverages
Travel technology7.74×Travel & Leisure
Africa3.83×Travel & Leisure
Luxury goods2.05×Fashion & Accessoires
Beauty1.57×Beauty & Wellness
Culture1.73×Literature
Alcoholic beverages1.78×Food & Beverages
Luxury yacht4.79×Travel & Leisure
New York City1.9×Travel & Leisure
Shoes1.76×Fashion & Accessoires
Hotels1.97×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boutique hotel audience
TraitClusterScore
Design AffinityPREMIUM8.46
TravellingTHRILL2.84
Luxury OrientationPREMIUM2.65
Quality AwarenessPREMIUM2.27
IndulgenceJOY2.08
SustainabilityBALANCE2

Worldwide distribution

Worldwide audience distribution share by country for Boutique hotel
CountryShare
United States10.2%
China7.6%
United Kingdom5.4%

See Boutique hotel audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Boutique hotel have in United States?

Boutique hotel has an estimated audience of 5,437,006 people in United States, concentrated in California and New York.

What is the gender split and age of Boutique hotel fans?

59.3% of Boutique hotel fans are female, 40.7% are male, with an average age of 44.0 years.

Which brands do Boutique hotel fans like most?

Boutique hotel fans show strongest brand affinity for Hospitality industry (10.72×), Hotel manager (17.54×), and Australia (4.11×) over the country average.

Where do Boutique hotel fans live in United States?

Boutique hotel fans in United States are most concentrated in California (reach 910,381), New York (reach 619,824), and Texas (reach 572,704). These three regions account for the largest share of the active audience.

What other brands do Boutique hotel fans also like?

Beyond Boutique hotel itself, the audience over-indexes on Hotel manager (17.54×), Australia (4.11×), Lodging (4.4×), and Travel Adventures (4.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boutique hotel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.