Rascasse Audience Intelligence

Boutique hotel Audience in United States

A data profile of the people who buy, follow and care about Boutique hotel in United States — modelled from more than twelve digital signal sources. Boutique hotel has an estimated audience of 5,437,006 people in United States.

#28among Travel type in United States#3580among Topic in United States#528in Travel & Leisure

The average Boutique hotel fan in United States is 44.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Hospitality industry, Hotel manager, Australia, with strongest over-indexing on Hospitality industry (10.72× the country average).

Demographically, the Boutique hotel audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Design Affinity, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boutique hotel fan in United States is more female, around 44.0 years old, with strong Design Affinity tendencies and a notable affinity for Hospitality industry.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boutique hotel profile in United States.

Audience size
5.4M
in United States
Gender
59.3%♀
40.7% male
Age
44.0
average years
Country rank
#6205
Topic in United States
Fig. 01

Search interest · 12-month trend

+144%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boutique hotel fans

59.3% are female, 40.7% are male, average age 44.0.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Boutique hotel audience in United States
MetricValue
Female59.3%
Male40.7%
Average age44.0
Estimated audience size5,437,006
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Boutique hotel audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3918%
40-4924%
50+32%
Fig. 04

Worldwide distribution

10.2%

of the worldwide Boutique hotel audience comes from United States.

Worldwide audience distribution share by country for Boutique hotel
CountryShare
United States10.2%
China7.6%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boutique hotel audience in United States is strongest.

Fig. 05

Top regions by affinity

Boutique hotel fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~40K4.99×
02Washington, District of Columbia~40K2.17×
03New York~500K1.79×
04Arkansas~70K1.51×
05New Hampshire~30K1.42×
06Kansas~60K1.41×
07Colorado~100K1.37×
08Maine~30K1.32×
09California~800K1.30×
10Massachusetts~100K1.30×
11Oregon~80K1.27×
12New Jersey~200K1.17×
13Washington~100K1.10×
14Connecticut~60K1.09×
15Vermont~10K1.09×
16Texas~500K1.03×
17Virginia~100K1.00×
18North Carolina~200K0.99×
19Florida~400K0.98×
20Georgia~200K0.98×
21Rhode Island~20K0.96×
22Maryland~90K0.94×
23Hawaii~20K0.94×
24Tennessee~100K0.93×
25Ohio~200K0.92×
26Louisiana~60K0.92×
27Kentucky~60K0.89×
28Pennsylvania~200K0.88×
29Illinois~200K0.88×
30New Mexico~20K0.88×
31Minnesota~70K0.86×
32Nevada~40K0.85×
33South Carolina~70K0.84×
34Montana~10K0.81×
35Wisconsin~60K0.79×
36Alaska~9K0.79×
37Missouri~70K0.78×
38Mississippi~30K0.77×
39Michigan~100K0.76×
40Delaware~10K0.75×
41South Dakota~9K0.75×
42Utah~40K0.74×
43Oklahoma~40K0.73×
44Alabama~50K0.72×
45Idaho~20K0.72×
46Arizona~80K0.71×
47Nebraska~20K0.71×
48Indiana~60K0.64×
49West Virginia~20K0.62×
50Iowa~30K0.59×
Fig. 06

Affinity by region

Affinity by region — Boutique hotel, United States
0.59×1.00×4.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boutique hotel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boutique hotel audience
#·InterestCategoryAffinity×
01Hotel managerBusiness & Career17.54×
02Hospitality industryBusiness & Career10.72×
03Travel technologyTravel & Leisure7.74×
04Wedding PlannersKids & Family7.44×
05Luxury LifestyleShopping7.09×
06Luxury yachtTravel & Leisure4.79×
07Travel AdventuresTravel & Leisure4.64×
08LodgingTravel & Leisure4.40×
09AustraliaTravel & Leisure4.11×
10AfricaTravel & Leisure3.83×
11Self careHealth3.39×
12Trader Joe'sShopping2.74×
13Luxury goodsFashion & Accessoires2.05×
14New York CityTravel & Leisure1.90×
15Alcoholic beveragesFood & Beverages1.78×
16ShoesFashion & Accessoires1.76×
17CultureLiterature1.73×
18Food and drinkFood & Beverages1.60×
19FoodFood & Beverages1.59×
20BeautyBeauty & Wellness1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boutique hotel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boutique hotel audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM4.03×
TravellingTHRILL3.84×
Luxury OrientationPREMIUM2.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boutique hotel audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.76×
Need for SecurityCONSERVATISM0.94×
Price SensitivityPREMIUM1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boutique hotel have in United States?

Boutique hotel has an estimated audience of 5,437,006 people in United States, concentrated in California and New York.

02

What is the gender split and age of Boutique hotel fans?

59.3% of Boutique hotel fans are female, 40.7% are male, with an average age of 44.0 years.

03

Which brands do Boutique hotel fans like most?

Boutique hotel fans show strongest brand affinity for Hospitality industry (10.72×), Hotel manager (17.54×), and Australia (4.11×) over the country average.

04

Where do Boutique hotel fans live in United States?

Boutique hotel fans in United States are most concentrated in California (reach ~800K), New York (reach ~500K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Boutique hotel fans also like?

Beyond Boutique hotel itself, the audience over-indexes on Hotel manager (17.54×), Australia (4.11×), Lodging (4.4×), and Travel Adventures (4.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Boutique hotel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Boutique hotel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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