Rascasse Audience Intelligence

Hospitality industry Audience in United States

A data profile of the people who buy, follow and care about Hospitality industry in United States — modelled from more than twelve digital signal sources. Hospitality industry has an estimated audience of 15,082,079 people in United States.

#89among Field of study in United States#1578among Topic in United States#242in Business & Career

The average Hospitality industry fan in United States is 45.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hospitality industry profile in United States.

Audience size
15.1M
in United States
Gender
57.5%♀
42.5% male
Age
45.0
average years
Country rank
#2323
Topic in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hospitality industry fans

57.5% are female, 42.5% are male, average age 45.0.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Hospitality industry audience in United States
MetricValue
Female57.5%
Male42.5%
Average age45.0
Estimated audience size15,082,079
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Hospitality industry audience in United States
Age bracketShare%
16-198%
20-2915%
30-3920%
40-4925%
50+32%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Hospitality industry audience comes from United States.

Worldwide audience distribution share by country for Hospitality industry
CountryShare
United States20.7%
Italy7.1%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hospitality industry audience in United States is strongest.

Fig. 05

Top regions by affinity

Hospitality industry fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~70K1.44×
02New York~1M1.43×
03Hawaii~90K1.43×
04Alaska~40K1.32×
05Florida~1.5M1.23×
06California~2M1.22×
07Nevada~200K1.22×
08Texas~1.5M1.21×
09Mississippi~100K1.20×
10Georgia~500K1.17×
11Maryland~300K1.16×
12Massachusetts~300K1.14×
13Illinois~500K1.07×
14Virginia~400K1.07×
15Louisiana~200K1.04×
16Vermont~30K1.02×
17New Jersey~400K1.00×
18North Dakota~30K1.00×
19Indiana~300K0.99×
20Rhode Island~50K0.99×
21Delaware~40K0.99×
22New Mexico~70K0.98×
23South Dakota~30K0.98×
24North Carolina~400K0.97×
25South Carolina~200K0.97×
26Arizona~300K0.96×
27Montana~40K0.96×
28Washington~300K0.95×
29Alabama~200K0.95×
30New Hampshire~60K0.95×
31Oregon~200K0.94×
32Maine~50K0.93×
33Michigan~400K0.92×
34Tennessee~300K0.92×
35West Virginia~60K0.92×
36Missouri~200K0.91×
37Colorado~200K0.91×
38Kentucky~200K0.91×
39Connecticut~100K0.91×
40Nebraska~70K0.91×
41Utah~100K0.90×
42Idaho~70K0.90×
43Pennsylvania~500K0.89×
44Wisconsin~200K0.88×
45Arkansas~100K0.88×
46Iowa~100K0.88×
47Kansas~100K0.88×
48Minnesota~200K0.87×
49Oklahoma~100K0.87×
50Ohio~300K0.74×
Fig. 06

Affinity by region

Affinity by region — Hospitality industry, United States
0.74×1.00×1.44×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hospitality industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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