Hospitality industry Audience in Germany
Hospitality industry has an estimated audience of 2,630,508 people in Germany. 56.9% are female, 43.1% are male, average age 45.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lodging, Refrigerator, Airbnb, Hotels, Bathroom.
The average Hospitality industry fan in Germany is 45.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lodging, Refrigerator, Airbnb, with strongest over-indexing on Lodging (7.29× the country average). Demographically, the Hospitality industry audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Hospitality industry fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 45.0 |
| Estimated audience size | 2,630,508 |
Audience persona
The typical Hospitality industry fan in Germany is more female, around 45.0 years old, with strong Design Affinity tendencies and a notable affinity for Lodging.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 499,215 | 0.87× |
| Bayern | 369,757 | 0.87× |
| Baden-Württemberg | 330,924 | 0.92× |
| Niedersachsen | 223,634 | 0.88× |
| Hessen | 218,960 | 1.09× |
| Berlin | 199,663 | 1.7× |
| Sachsen | 137,384 | 1.06× |
| Schleswig-Holstein | 122,812 | 1.3× |
| Rheinland-Pfalz | 92,291 | 0.7× |
| Mecklenburg-Vorpommern | 79,935 | 1.59× |
| Hamburg | 73,078 | 1.23× |
| Brandenburg | 68,720 | 0.84× |
| Thüringen | 46,791 | 0.7× |
| Sachsen-Anhalt | 42,254 | 0.62× |
| Saarland | 23,002 | 0.71× |
| Bremen | 20,521 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lodging | 7.29× | Travel & Leisure |
| Refrigerator | 4.26× | Home & Garden |
| Airbnb | 2.04× | Travel & Leisure |
| Hotels | 1.84× | Travel & Leisure |
| Bathroom | 2.69× | Home & Garden |
| Spa, Belgium | 5.02× | Travel & Leisure |
| Inn | 4.98× | Travel & Leisure |
| Gala | 1.77× | News |
| Ryanair | 1.78× | Travel & Leisure |
| Employment | 1.81× | Business & Career |
| Kitchen | 1.82× | Home & Garden |
| Apartment hotel | 3.86× | Travel & Leisure |
| Bed | 1.86× | Home & Garden |
| Trentino-Alto Adige/Südtirol | 3.65× | Travel & Leisure |
| Breuninger | 1.93× | Fashion & Accessoires |
| TUI | 2.13× | Travel & Leisure |
| Vacations | 1.73× | Travel & Leisure |
| Tchibo | 1.87× | Shopping |
| Recreation | 1.64× | Travel & Leisure |
| Spas | 1.68× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.34 |
| Sports Activity | POWER | 1.7 |
| Indulgence | JOY | 1.66 |
| Sustainability | BALANCE | 1.64 |
| Travelling | THRILL | 1.59 |
| Quality Awareness | PREMIUM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 7.1% |
| United Kingdom | 7.0% |
See Hospitality industry audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Hospitality industry have in Germany?
Hospitality industry has an estimated audience of 2,630,508 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hospitality industry fans?
56.9% of Hospitality industry fans are female, 43.1% are male, with an average age of 45.0 years.
Which brands do Hospitality industry fans like most?
Hospitality industry fans show strongest brand affinity for Lodging (7.29×), Refrigerator (4.26×), and Airbnb (2.04×) over the country average.
Where do Hospitality industry fans live in Germany?
Hospitality industry fans in Germany are most concentrated in Nordrhein-Westfalen (reach 499,215), Bayern (reach 369,757), and Baden-Württemberg (reach 330,924). These three regions account for the largest share of the active audience.
What other brands do Hospitality industry fans also like?
Beyond Hospitality industry itself, the audience over-indexes on Refrigerator (4.26×), Airbnb (2.04×), Hotels (1.84×), and Bathroom (2.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hospitality industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.