Rascasse Audience Intelligence

Hospitality industry Audience in Germany

A data profile of the people who buy, follow and care about Hospitality industry in Germany — modelled from more than twelve digital signal sources. Hospitality industry has an estimated audience of 2,630,508 people in Germany.

#104among Field of study in Germany#1503among Topic in Germany#257in Business & Career

The average Hospitality industry fan in Germany is 45.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lodging, Refrigerator, Airbnb, with strongest over-indexing on Lodging (7.29× the country average).

Demographically, the Hospitality industry audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hospitality industry fan in Germany is more female, around 45.0 years old, with strong Design Affinity tendencies and a notable affinity for Lodging.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hospitality industry profile in Germany.

Audience size
2.6M
in Germany
Gender
56.9%♀
43.1% male
Age
45.0
average years
Country rank
#2492
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hospitality industry fans

56.9% are female, 43.1% are male, average age 45.0.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Hospitality industry audience in Germany
MetricValue
Female56.9%
Male43.1%
Average age45.0
Estimated audience size2,630,508
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Hospitality industry audience in Germany
Age bracketShare%
16-196%
20-2914%
30-3922%
40-4928%
50+29%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Hospitality industry audience comes from Germany.

Worldwide audience distribution share by country for Hospitality industry
CountryShare
United States20.7%
Italy7.1%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hospitality industry audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hospitality industry fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.41×
02Mecklenburg-Vorpommern~70K1.33×
03Schleswig-Holstein~100K1.17×
04Hamburg~70K1.14×
05Bremen~20K1.07×
06Sachsen~100K1.06×
07Hessen~200K0.99×
08Saarland~30K0.95×
09Bayern~400K0.94×
10Thüringen~60K0.94×
11Baden-Württemberg~300K0.93×
12Brandenburg~80K0.93×
13Sachsen-Anhalt~60K0.89×
14Niedersachsen~200K0.87×
15Rheinland-Pfalz~100K0.87×
16Nordrhein-Westfalen~500K0.85×
Fig. 06

Affinity by region

Affinity by region — Hospitality industry, Germany
0.85×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hospitality industry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hospitality industry audience
#·InterestCategoryAffinity×
01LodgingTravel & Leisure7.29×
02Spa, BelgiumTravel & Leisure5.02×
03InnTravel & Leisure4.98×
04RefrigeratorHome & Garden4.26×
05Apartment hotelTravel & Leisure3.86×
06Trentino-Alto Adige/SüdtirolTravel & Leisure3.65×
07BathroomHome & Garden2.69×
08TUITravel & Leisure2.13×
09AirbnbTravel & Leisure2.04×
10BreuningerFashion & Accessoires1.93×
11TchiboShopping1.87×
12BedHome & Garden1.86×
13HotelsTravel & Leisure1.84×
14KitchenHome & Garden1.82×
15EmploymentBusiness & Career1.81×
16RyanairTravel & Leisure1.78×
17BeachesTravel & Leisure1.74×
18VacationsTravel & Leisure1.73×
19SpasBeauty & Wellness1.68×
20RecreationTravel & Leisure1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hospitality industry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hospitality industry audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.64×
IndulgenceJOY1.50×
TravellingTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hospitality industry audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.96×
Early Adopter MentalityPOWER0.99×
ExtroversionTHRILL1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hospitality industry have in Germany?

Hospitality industry has an estimated audience of 2,630,508 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hospitality industry fans?

56.9% of Hospitality industry fans are female, 43.1% are male, with an average age of 45.0 years.

03

Which brands do Hospitality industry fans like most?

Hospitality industry fans show strongest brand affinity for Lodging (7.29×), Refrigerator (4.26×), and Airbnb (2.04×) over the country average.

04

Where do Hospitality industry fans live in Germany?

Hospitality industry fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Hospitality industry fans also like?

Beyond Hospitality industry itself, the audience over-indexes on Refrigerator (4.26×), Airbnb (2.04×), Hotels (1.84×), and Bathroom (2.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Hospitality industry audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hospitality industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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