Bed Audience in Germany
Bed has an estimated audience of 10,816,563 people in Germany. 65.0% are female, 35.0% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Real property, Tagesschau, Baby food, Western Union, IKEA.
The average Bed fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Real property, Tagesschau, Baby food, with strongest over-indexing on Real property (9.57× the country average). Demographically, the Bed audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Bed fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 40.7 |
| Estimated audience size | 10,816,563 |
Audience persona
The typical Bed fan in Germany is more female, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for Real property.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,659,687 | 1.12× |
| Bayern | 1,747,682 | 1.01× |
| Baden-Württemberg | 1,598,888 | 1.08× |
| Niedersachsen | 1,133,246 | 1.08× |
| Hessen | 849,424 | 1.03× |
| Rheinland-Pfalz | 572,933 | 1.06× |
| Sachsen | 524,098 | 0.99× |
| Berlin | 479,051 | 0.99× |
| Schleswig-Holstein | 377,458 | 0.97× |
| Brandenburg | 326,237 | 0.97× |
| Thüringen | 263,915 | 0.96× |
| Hamburg | 253,477 | 1.04× |
| Sachsen-Anhalt | 253,360 | 0.9× |
| Mecklenburg-Vorpommern | 179,200 | 0.87× |
| Saarland | 119,278 | 0.9× |
| Bremen | 95,669 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 9.57× | Home & Garden |
| Tagesschau | 2.78× | Movies & TV |
| Baby food | 4.01× | Kids & Family |
| Western Union | 4.43× | Business & Career |
| IKEA | 2.29× | Home & Garden |
| Transfermarkt | 2.87× | Sports |
| Parental leave | 4.82× | Kids & Family |
| Mattress | 4.78× | Home & Garden |
| Satire | 4.15× | Literature |
| Pets | 1.54× | Pets & Animals |
| Preschool | 4.66× | Kids & Family |
| Airbnb | 1.81× | Travel & Leisure |
| Furniture | 1.59× | Home & Garden |
| Pillow | 3.53× | Home & Garden |
| Obi (store) | 1.58× | Shopping |
| German television comedy | 4.17× | Movies & TV |
| Automobiles | 1.52× | Cars & Mobility |
| H&M | 1.66× | Shopping |
| Spiegel Online | 1.55× | News |
| Crochet | 2.88× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.6 |
| DIY Mentality | THRILL | 1.58 |
| Creativity | OPEN | 1.38 |
| Sustainability | BALANCE | 1.28 |
| Sports Activity | POWER | 1.25 |
| Family Orientation | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
See Bed audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bed have in Germany?
Bed has an estimated audience of 10,816,563 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bed fans?
65.0% of Bed fans are female, 35.0% are male, with an average age of 40.7 years.
Which brands do Bed fans like most?
Bed fans show strongest brand affinity for Real property (9.57×), Tagesschau (2.78×), and Baby food (4.01×) over the country average.
Where do Bed fans live in Germany?
Bed fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,659,687), Bayern (reach 1,747,682), and Baden-Württemberg (reach 1,598,888). These three regions account for the largest share of the active audience.
What other brands do Bed fans also like?
Beyond Bed itself, the audience over-indexes on Tagesschau (2.78×), Baby food (4.01×), Western Union (4.43×), and IKEA (2.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.