Bed Audience in Spain
Bed has an estimated audience of 6,528,738 people in Spain. 69.0% are female, 31.0% are male, average age 46.2. Top brand affinities: Singer-songwriter, MSN, Aldi, Sports nutrition, TripAdvisor.
Top brand affinities include Singer-songwriter, MSN, Aldi, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Bed audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
Category: Home & Garden · Type: Topic
Demographics of Bed fans
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 46.2 |
| Estimated audience size | 6,528,738 |
Audience persona
The typical Bed fan in Spain is more female, around 46.2 years old, with strong Quality Awareness tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| MSN | 3.75× | News |
| Aldi | 3.27× | Shopping |
| Sports nutrition | 7.93× | Food & Beverages |
| TripAdvisor | 3.49× | Travel & Leisure |
| IKEA | 2.43× | Home & Garden |
| Real property | 3.25× | Home & Garden |
| Furniture | 1.92× | Home & Garden |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Movistar | 2.14× | Technology & Electronics |
| 1.81× | Internet & Social Media | |
| Oncology | 5.64× | Health |
| Discount stores | 2× | Shopping |
| CAC 40 | 2.49× | Business & Career |
| Baby food | 4.69× | Kids & Family |
| Julio Iglesias | 2.07× | Music & Radio |
| Stradivarius | 2.12× | Shopping |
| Home improvement | 1.74× | Home & Garden |
| Child development | 3.7× | Business & Career |
| Girona | 2.86× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.84 |
| Family Orientation | CONSERVATISM | 1.58 |
| Design Affinity | PREMIUM | 1.54 |
| DIY Mentality | THRILL | 1.37 |
| Need for Security | CONSERVATISM | 1.3 |
| Creativity | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
See Bed audiences in other countries
More Home & Garden audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.