A data profile of the people who buy, follow and care about Bed in Spain — modelled from more than twelve digital signal sources. Bed has an estimated audience of 6,528,738 people in Spain.
Bed has an estimated audience of 6,528,738 people in Spain. 69.0% are female, 31.0% are male, average age 46.2. Top brand affinities: Real property, Refrigerator, WhatsApp, Iberia (airline), Mango.
Top brand affinities include Real property, Refrigerator, WhatsApp, with strongest over-indexing on Real property (4.79× the country average).
Demographically, the Bed audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Bed fan in Spain is more female, around 46.2 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.
The key figures that characterise the Bed profile in Spain.
69.0% are female, 31.0% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 46.2 |
| Estimated audience size | 6,528,738 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 34% |
of the worldwide Bed audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Bed audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Floral design | Home & Garden | 5.83× | ||
| 02 | Baby food | Kids & Family | 5.28× | ||
| 03 | Real property | Home & Garden | 4.79× | ||
| 04 | Refrigerator | Home & Garden | 4.49× | ||
| 05 | Mattress | Home & Garden | 3.67× | ||
| 06 | Flower bouquet | Home & Garden | 3.52× | ||
| 07 | Volunteering | Politics & Society | 3.40× | ||
| 08 | Mango | Shopping | 3.37× | ||
| 09 | Lodging | Travel & Leisure | 2.67× | ||
| 10 | Apartment | Business & Career | 2.42× | ||
| 11 | Modern architecture | Arts & Culture | 2.34× | ||
| 12 | Internet & Social Media | 2.27× | |||
| 13 | Aldi | Shopping | 2.21× | ||
| 14 | Iberia (airline) | Travel & Leisure | 2.02× | ||
| 15 | IKEA | Home & Garden | 1.90× | ||
| 16 | Home Appliances | Home & Garden | 1.77× | ||
| 17 | Discount stores | Shopping | 1.73× | ||
| 18 | Kitchen | Home & Garden | 1.69× | ||
| 19 | Home improvement | Home & Garden | 1.68× | ||
| 20 | Furniture | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.30× | |
| Convenience Orientation | PREMIUM | 1.76× | |
| Family Orientation | CONSERVATISM | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.90× | |
| Mindfulness | BALANCE | 0.98× | |
| Social Media Usage | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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