A data profile of the people who buy, follow and care about Bed in France — modelled from more than twelve digital signal sources. Bed has an estimated audience of 6,817,668 people in France.
Bed has an estimated audience of 6,817,668 people in France. 65.3% are female, 34.7% are male, average age 43.7. Top brand affinities: Apartment, Kitchen, Google Maps, Parental leave, Real property.
Top brand affinities include Apartment, Kitchen, Google Maps, with strongest over-indexing on Apartment (3.4× the country average).
Demographically, the Bed audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Patriotism.
The typical Bed fan in France is more female, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Apartment.
The key figures that characterise the Bed profile in France.
65.3% are female, 34.7% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 43.7 |
| Estimated audience size | 6,817,668 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Bed audience comes from France.
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Bed audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Parental leave | Kids & Family | 6.71× | ||
| 02 | Floral design | Home & Garden | 6.66× | ||
| 03 | Mothercare | Kids & Family | 5.92× | ||
| 04 | Property finder | Home & Garden | 4.02× | ||
| 05 | Apartment | Business & Career | 3.40× | ||
| 06 | Kitchen | Home & Garden | 3.10× | ||
| 07 | Modern architecture | Arts & Culture | 3.07× | ||
| 08 | Google Maps | Internet & Social Media | 2.66× | ||
| 09 | Kitchenware | Home & Garden | 2.63× | ||
| 10 | Midi Libre | News | 2.36× | ||
| 11 | Real property | Home & Garden | 2.22× | ||
| 12 | Conforama | Home & Garden | 2.08× | ||
| 13 | Home Appliances | Home & Garden | 2.08× | ||
| 14 | Toys | Games | 1.85× | ||
| 15 | Primark | Shopping | 1.79× | ||
| 16 | Brico Dépôt | Shopping | 1.74× | ||
| 17 | IKEA | Home & Garden | 1.73× | ||
| 18 | Castorama | Shopping | 1.69× | ||
| 19 | Renovation | Home & Garden | 1.63× | ||
| 20 | Internet & Social Media | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 3.28× | |
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.85× | |
| Pet Ownership | JOY | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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