A data profile of the people who buy, follow and care about Bed in Brazil — modelled from more than twelve digital signal sources. Bed has an estimated audience of 10,487,143 people in Brazil.
Bed has an estimated audience of 10,487,143 people in Brazil. 75.1% are female, 24.9% are male, average age 43.8. Top brand affinities: Instagram, Furniture, Shopping malls, Duvet, Country music.
Top brand affinities include Instagram, Furniture, Shopping malls, with strongest over-indexing on Instagram (1.93× the country average).
Demographically, the Bed audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Design Affinity, Creativity.
The typical Bed fan in Brazil is more female, around 43.8 years old, with strong Design Affinity tendencies and a notable affinity for Instagram.
The key figures that characterise the Bed profile in Brazil.
75.1% are female, 24.9% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 75.1% |
| Male | 24.9% |
| Average age | 43.8 |
| Estimated audience size | 10,487,143 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Bed audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Bed audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Duvet | Home & Garden | 6.11× | ||
| 02 | Lodging | Travel & Leisure | 2.70× | ||
| 03 | Furniture | Home & Garden | 2.23× | ||
| 04 | Real property | Home & Garden | 2.20× | ||
| 05 | Dafiti | Fashion & Accessoires | 2.16× | ||
| 06 | Handbags | Fashion & Accessoires | 2.00× | ||
| 07 | Shopping malls | Shopping | 1.99× | ||
| 08 | Internet & Social Media | 1.93× | |||
| 09 | Do it yourself (DIY) | Home & Garden | 1.83× | ||
| 10 | Fragrances | Beauty & Wellness | 1.82× | ||
| 11 | Medicine | Business & Career | 1.80× | ||
| 12 | Beauty salons | Beauty & Wellness | 1.79× | ||
| 13 | Home improvement | Home & Garden | 1.79× | ||
| 14 | Rock music | Music & Radio | 1.78× | ||
| 15 | Wine | Food & Beverages | 1.78× | ||
| 16 | Country music | Music & Radio | 1.77× | ||
| 17 | Pop music | Music & Radio | 1.77× | ||
| 18 | Personal care | Health | 1.67× | ||
| 19 | Entrepreneurship | Business & Career | 1.64× | ||
| 20 | Barbecue | Food & Beverages | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.92× | |
| Creativity | OPEN | 1.79× | |
| Indulgence | JOY | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Risk Appetite | THRILL | 0.92× | |
| Patriotism | CONSERVATISM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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