Bed Audience in Brazil

Bed has an estimated audience of 10,487,143 people in Brazil. 75.1% are female, 24.9% are male, average age 43.8. Top brand affinities: Polo Ralph Lauren, Preta Gil, Electrolux, Furniture, Home Appliances.

Top brand affinities include Polo Ralph Lauren, Preta Gil, Electrolux, with strongest over-indexing on Polo Ralph Lauren (18.95× the country average). Demographically, the Bed audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Design Affinity, Creativity.

Category: Home & Garden · Type: Topic

Demographics of Bed fans

Demographic split for Bed audience in Brazil
MetricValue
Female75.1%
Male24.9%
Average age43.8
Estimated audience size10,487,143

Audience persona

The typical Bed fan in Brazil is more female, around 43.8 years old, with strong Design Affinity tendencies and a notable affinity for Polo Ralph Lauren.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bed audience
BrandAffinityCategory
Polo Ralph Lauren18.95×Fashion & Accessoires
Preta Gil1.55×Music & Radio
Electrolux2.23×Home & Garden
Furniture1.61×Home & Garden
Home Appliances1.72×Home & Garden
Dafiti2.12×Fashion & Accessoires
Lodging2.61×Travel & Leisure
Children's clothing1.95×Fashion & Accessoires
Spas1.66×Beauty & Wellness
Pillow2.79×Home & Garden
Renovation1.97×Home & Garden
Hairstyle1.93×Beauty & Wellness
Sport Club do Recife1.68×Sports
Netshoes1.68×Shopping
Child care2.07×Kids & Family
Real property1.64×Home & Garden
TripAdvisor2.11×Travel & Leisure
Coritiba Foot Ball Club1.75×Sports
Telegram1.8×Internet & Social Media
Apartment1.51×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bed audience
TraitClusterScore
Design AffinityPREMIUM1.69
CreativityOPEN1.53
IndulgenceJOY1.41
Quality AwarenessPREMIUM1.4
DIY MentalityTHRILL1.32
Luxury OrientationPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Bed
CountryShare
United States16.7%
Japan5.5%
United Kingdom5.3%

See Bed audiences in other countries

More Home & Garden audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.