Bed Audience in Mexico
Bed has an estimated audience of 4,589,743 people in Mexico. 57.4% are female, 42.6% are male, average age 37.0. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Valentine's Day.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (503.99× the country average). Demographically, the Bed audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Travelling, Spirituality.
Category: Home & Garden · Type: Topic
Demographics of Bed fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 37.0 |
| Estimated audience size | 4,589,743 |
Audience persona
The typical Bed fan in Mexico is more female, around 37.0 years old, with strong Travelling tendencies and a notable affinity for Costa Rica.
Top brand affinities of Bed fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Rica | 503.99× | Travel & Leisure |
| Shopping and fashion | 123.52× | Shopping |
| Game consoles | 68.88× | Technology & Electronics |
| Catholic Church | 66.51× | Politics & Society |
| Valentine's Day | 130.23× | Kids & Family |
| Travel agency | 59.38× | Travel & Leisure |
| Exfoliation (cosmetology) | 115.9× | Beauty & Wellness |
| Sarcasm | 42.76× | Politics & Society |
| Banana | 35.63× | Food & Beverages |
| Dentistry | 40.38× | Business & Career |
| Mobile game | 29.93× | Games |
| El País | 38× | News |
| Daily Horoscope | 395.59× | Internet & Social Media |
| Broadcasting of sports events | 28.5× | Movies & TV |
| Breastfeeding | 28.5× | Kids & Family |
| Sexology | 23.7× | Kids & Family |
| Multi-level marketing | 28.5× | Business & Career |
| Freeware | 16.69× | Technology & Electronics |
| Avocado | 20.94× | Food & Beverages |
| Love & Sex | 23.74× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 16.06 |
| Spirituality | BALANCE | 14.04 |
| Urban Lifestyle | OPEN | 3.37 |
| Quality Awareness | PREMIUM | 2.75 |
| Convenience Orientation | PREMIUM | 2.12 |
| Design Affinity | PREMIUM | 2.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
See Bed audiences in other countries
More Home & Garden audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.