A data profile of the people who buy, follow and care about Bed in Mexico — modelled from more than twelve digital signal sources. Bed has an estimated audience of 4,589,743 people in Mexico.
Bed has an estimated audience of 4,589,743 people in Mexico. 57.4% are female, 42.6% are male, average age 37.0. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Valentine's Day.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (503.99× the country average).
Demographically, the Bed audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Travelling, Spirituality.
The typical Bed fan in Mexico is more female, around 37.0 years old, with strong Travelling tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Bed profile in Mexico.
57.4% are female, 42.6% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 37.0 |
| Estimated audience size | 4,589,743 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 13% |
of the worldwide Bed audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Bed audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 503.99× | ||
| 02 | Daily Horoscope | Internet & Social Media | 395.59× | ||
| 03 | Valentine's Day | Kids & Family | 130.23× | ||
| 04 | Shopping and fashion | Shopping | 123.52× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 115.90× | ||
| 06 | Game consoles | Technology & Electronics | 68.88× | ||
| 07 | Catholic Church | Politics & Society | 66.51× | ||
| 08 | Travel agency | Travel & Leisure | 59.38× | ||
| 09 | Sarcasm | Politics & Society | 42.76× | ||
| 10 | Dentistry | Business & Career | 40.38× | ||
| 11 | El País | News | 38.00× | ||
| 12 | Banana | Food & Beverages | 35.63× | ||
| 13 | Mobile game | Games | 29.93× | ||
| 14 | Broadcasting of sports events | Movies & TV | 28.50× | ||
| 15 | Breastfeeding | Kids & Family | 28.50× | ||
| 16 | Multi-level marketing | Business & Career | 28.50× | ||
| 17 | Love & Sex | Kids & Family | 23.74× | ||
| 18 | Sexology | Kids & Family | 23.70× | ||
| 19 | Avocado | Food & Beverages | 20.94× | ||
| 20 | Freeware | Technology & Electronics | 16.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 16.06× | |
| Spirituality | BALANCE | 14.04× | |
| Urban Lifestyle | OPEN | 3.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Social Media Usage | JOY | 0.88× | |
| Early Adopter Mentality | POWER | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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