Bed Audience in Mexico
Bed has an estimated audience of 4,589,743 people in Mexico. 57.4% are female, 42.6% are male, average age 37.0. Top brand affinities: Travel agency, MSN, Catholic Church, Banana, Dentistry.
Top brand affinities include Travel agency, MSN, Catholic Church, with strongest over-indexing on Travel agency (4.14× the country average). Demographically, the Bed audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Quality Awareness, Travelling.
Category: Home & Garden · Type: Topic
Demographics of Bed fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 37.0 |
| Estimated audience size | 4,589,743 |
Audience persona
The typical Bed fan in Mexico is more female, around 37.0 years old, with strong Quality Awareness tendencies and a notable affinity for Travel agency.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Travel agency | 4.14× | Travel & Leisure |
| MSN | 3.49× | News |
| Catholic Church | 2.96× | Politics & Society |
| Banana | 3.17× | Food & Beverages |
| Dentistry | 3.74× | Business & Career |
| Furniture | 2.04× | Home & Garden |
| El País | 3.31× | News |
| Sarcasm | 2.89× | Politics & Society |
| Breastfeeding | 4.18× | Kids & Family |
| Pedro Pascal | 2.66× | Movies & TV |
| Mobile payment | 3.76× | Business & Career |
| Avocado | 3.86× | Food & Beverages |
| Relaxation technique | 4.89× | Health |
| Real estate broker | 4.14× | Home & Garden |
| Sexology | 3.36× | Kids & Family |
| Discount stores | 2.1× | Shopping |
| Multi-level marketing | 4.15× | Business & Career |
| IKEA | 2.43× | Home & Garden |
| Home Appliances | 1.85× | Home & Garden |
| HSBC | 1.66× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.36 |
| Travelling | THRILL | 2.01 |
| Design Affinity | PREMIUM | 1.85 |
| Convenience Orientation | PREMIUM | 1.72 |
| Luxury Orientation | PREMIUM | 1.47 |
| Urban Lifestyle | OPEN | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
See Bed audiences in other countries
More Home & Garden audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.