Barbecue Audience in Brazil
Barbecue has an estimated audience of 17,413,605 people in Brazil. 59.9% are female, 40.1% are male, average age 40.8. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Gastronomy, Confectionery, Women's clothing, Belém, Beauty salons.
The average Barbecue fan in Brazil is 40.8 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Gastronomy, Confectionery, Women's clothing, with strongest over-indexing on Gastronomy (1.72× the country average). Demographically, the Barbecue audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Barbecue fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 40.8 |
| Estimated audience size | 17,413,605 |
Audience persona
The typical Barbecue fan in Brazil is more female, around 40.8 years old, with strong Design Affinity tendencies and a notable affinity for Gastronomy.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 3,851,552 | 0.85× |
| Minas Gerais | 1,809,709 | 1× |
| Rio de Janeiro | 1,606,649 | 0.98× |
| Bahia | 1,320,136 | 1.15× |
| Rio Grande do Sul | 982,153 | 0.96× |
| Paraná | 943,975 | 0.89× |
| Pernambuco | 906,041 | 1.14× |
| Santa Catarina | 757,602 | 0.95× |
| Goiás | 757,327 | 1.14× |
| Ceará | 700,890 | 0.92× |
| Pará | 475,526 | 0.84× |
| Maranhão | 439,238 | 1.01× |
| Espírito Santo | 382,006 | 1.05× |
| Paraíba | 339,551 | 0.97× |
| Mato Grosso | 336,213 | 1.03× |
| Alagoas | 317,481 | 1.25× |
| Rio Grande do Norte | 300,321 | 1.03× |
| Federal District | 290,924 | 1× |
| Piauí | 230,015 | 0.95× |
| Mato Grosso do Sul | 229,149 | 0.9× |
| Sergipe | 221,800 | 1.22× |
| Amazonas | 216,008 | 0.71× |
| Rondônia | 182,326 | 1.26× |
| Tocantins | 135,313 | 1.17× |
| Acre | 59,146 | 0.98× |
| Amapá | 55,088 | 0.89× |
| Roraima | 37,061 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gastronomy | 1.72× | Food & Beverages |
| Confectionery | 1.69× | Food & Beverages |
| Women's clothing | 1.6× | Fashion & Accessoires |
| Belém | 1.65× | Travel & Leisure |
| Beauty salons | 1.66× | Beauty & Wellness |
| Candy | 1.68× | Food & Beverages |
| Furniture | 1.54× | Home & Garden |
| Wholesale | 1.65× | Fashion & Accessoires |
| Constitution of Brazil | 1.6× | Politics & Society |
| Desserts | 1.84× | Food & Beverages |
| Cake | 1.69× | Food & Beverages |
| Diners | 2.1× | Food & Beverages |
| Fragrances | 1.53× | Beauty & Wellness |
| Lunch | 2.09× | Food & Beverages |
| Discounting | 1.65× | Shopping |
| Fast food | 1.6× | Food & Beverages |
| Coupons | 1.72× | Shopping |
| Andressa Urach | 1.77× | Fashion & Accessoires |
| Chocolate | 1.55× | Food & Beverages |
| Deal of the day | 1.83× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.56 |
| Healthy Lifestyle | BALANCE | 1.51 |
| Luxury Orientation | PREMIUM | 1.48 |
| Mindfulness | BALANCE | 1.46 |
| Creativity | OPEN | 1.46 |
| Indulgence | JOY | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 5.6% |
| Brazil | 5.3% |
See Barbecue audiences in other countries
More Food & Beverages audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
Frequently asked questions
How many fans does Barbecue have in Brazil?
Barbecue has an estimated audience of 17,413,605 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Barbecue fans?
59.9% of Barbecue fans are female, 40.1% are male, with an average age of 40.8 years.
Which brands do Barbecue fans like most?
Barbecue fans show strongest brand affinity for Gastronomy (1.72×), Confectionery (1.69×), and Women's clothing (1.6×) over the country average.
Where do Barbecue fans live in Brazil?
Barbecue fans in Brazil are most concentrated in São Paulo (reach 3,851,552), Minas Gerais (reach 1,809,709), and Rio de Janeiro (reach 1,606,649). These three regions account for the largest share of the active audience.
What other brands do Barbecue fans also like?
Beyond Barbecue itself, the audience over-indexes on Confectionery (1.69×), Women's clothing (1.6×), Belém (1.65×), and Beauty salons (1.66×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.