A data profile of the people who buy, follow and care about Barbecue in Mexico — modelled from more than twelve digital signal sources. Barbecue has an estimated audience of 5,653,072 people in Mexico.
The average Barbecue fan in Mexico is 36.1 years old, balanced, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.
Top brand affinities include Garage sale, Spring cleaning, Kitchen utensil, with strongest over-indexing on Garage sale (1.92× the country average).
Demographically, the Barbecue audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
The typical Barbecue fan in Mexico is balanced, around 36.1 years old, with strong Community Orientation tendencies and a notable affinity for Garage sale.
The key figures that characterise the Barbecue profile in Mexico.
50.1% are female, 49.9% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 36.1 |
| Estimated audience size | 5,653,072 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 11% |
of the worldwide Barbecue audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 5.6% |
| Brazil | 5.3% |
Where the Barbecue audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Michoacan de Ocampo | ~200K | 1.27× | |
| 02 | Baja California | ~300K | 1.25× | |
| 03 | Chihuahua | ~200K | 1.19× | |
| 04 | Coahuila de Zaragoza | ~200K | 1.14× | |
| 05 | Jalisco | ~500K | 1.13× | |
| 06 | Baja California Sur | ~50K | 1.11× | |
| 07 | Distrito Federal | ~800K | 1.09× | |
| 08 | Guerrero | ~200K | 1.08× | |
| 09 | Guanajuato | ~300K | 1.03× | |
| 10 | Chiapas | ~200K | 1.03× | |
| 11 | Veracruz (state) | ~300K | 1.00× | |
| 12 | Hidalgo | ~100K | 1.00× | |
| 13 | Morelos | ~100K | 1.00× | |
| 14 | Puebla | ~300K | 0.98× | |
| 15 | Nayarit | ~50K | 0.98× | |
| 16 | Yucatan | ~100K | 0.92× | |
| 17 | Nuevo Leon | ~300K | 0.91× | |
| 18 | Zacatecas | ~70K | 0.91× | |
| 19 | Campeche | ~40K | 0.90× | |
| 20 | Colima | ~30K | 0.90× | |
| 21 | Tlaxcala | ~60K | 0.89× | |
| 22 | Durango | ~70K | 0.88× | |
| 23 | State of Mexico | ~700K | 0.85× | |
| 24 | Aguascalientes | ~60K | 0.80× |
The strongest cross-interests of the Barbecue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spring cleaning | Home & Garden | 2.13× | ||
| 02 | Garage sale | Fashion & Accessoires | 1.92× | ||
| 03 | Fish (food) | Food & Beverages | 1.90× | ||
| 04 | Eduardo Capetillo | Movies & TV | 1.89× | ||
| 05 | Family reunion | Kids & Family | 1.85× | ||
| 06 | Enchilada | Food & Beverages | 1.82× | ||
| 07 | Full breakfast | Food & Beverages | 1.81× | ||
| 08 | Eternal (band) | Music & Radio | 1.80× | ||
| 09 | Cooking show | Food & Beverages | 1.73× | ||
| 10 | Insurgent (novel) | Literature | 1.72× | ||
| 11 | Chicken (food) | Food & Beverages | 1.72× | ||
| 12 | Kitchen utensil | Home & Garden | 1.71× | ||
| 13 | Quesadilla | Food & Beverages | 1.68× | ||
| 14 | Ceviche | Food & Beverages | 1.64× | ||
| 15 | Pasteleria Lety | Food & Beverages | 1.63× | ||
| 16 | Cholesterol | Food & Beverages | 1.60× | ||
| 17 | Earthsea | Literature | 1.59× | ||
| 18 | Collagen | Beauty & Wellness | 1.55× | ||
| 19 | Business marketing | Business & Career | 1.51× | ||
| 20 | Willow | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.18× | |
| Family Orientation | CONSERVATISM | 1.08× | |
| Career Orientation | POWER | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.71× | |
| Risk Appetite | THRILL | 0.73× | |
| Patriotism | CONSERVATISM | 0.78× |
Barbecue has an estimated audience of 5,653,072 people in Mexico, concentrated in Distrito Federal and State of Mexico.
50.1% of Barbecue fans are female, 49.9% are male, with an average age of 36.1 years.
Barbecue fans show strongest brand affinity for Garage sale (1.92×), Spring cleaning (2.13×), and Kitchen utensil (1.71×) over the country average.
Barbecue fans in Mexico are most concentrated in Distrito Federal (reach ~800K), State of Mexico (reach ~700K), and Jalisco (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Barbecue itself, the audience over-indexes on Spring cleaning (2.13×), Kitchen utensil (1.71×), Full breakfast (1.81×), and Fish (food) (1.9×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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