Barbecue Audience in Mexico
Barbecue has an estimated audience of 5,653,072 people in Mexico. 50.1% are female, 49.9% are male, average age 36.1. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: Garage sale, Spring cleaning, Kitchen utensil, Full breakfast, Fish (food).
The average Barbecue fan in Mexico is 36.1 years old, balanced, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include Garage sale, Spring cleaning, Kitchen utensil, with strongest over-indexing on Garage sale (1.92× the country average). Demographically, the Barbecue audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Barbecue fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 36.1 |
| Estimated audience size | 5,653,072 |
Audience persona
The typical Barbecue fan in Mexico is balanced, around 36.1 years old, with strong Travelling tendencies and a notable affinity for Garage sale.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 816,341 | 1.1× |
| State of Mexico | 652,673 | 0.84× |
| Jalisco | 476,355 | 1.14× |
| Veracruz (state) | 334,333 | 1.01× |
| Nuevo Leon | 306,167 | 0.9× |
| Baja California | 298,061 | 1.27× |
| Puebla | 293,318 | 0.98× |
| Guanajuato | 277,223 | 1.04× |
| Michoacan de Ocampo | 254,886 | 1.3× |
| Chihuahua | 237,695 | 1.21× |
| Coahuila de Zaragoza | 197,900 | 1.17× |
| Chiapas | 175,210 | 1.03× |
| Guerrero | 157,537 | 1.1× |
| Hidalgo | 136,251 | 0.99× |
| Yucatan | 105,801 | 0.9× |
| Morelos | 97,764 | 1× |
| Durango | 63,908 | 0.82× |
| Zacatecas | 61,756 | 0.86× |
| Tlaxcala | 53,744 | 0.83× |
| Nayarit | 53,242 | 0.97× |
| Baja California Sur | 52,256 | 1.16× |
| Aguascalientes | 51,009 | 0.71× |
| Campeche | 36,201 | 0.84× |
| Colima | 30,105 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Garage sale | 1.92× | Fashion & Accessoires |
| Spring cleaning | 2.13× | Home & Garden |
| Kitchen utensil | 1.71× | Home & Garden |
| Full breakfast | 1.81× | Food & Beverages |
| Fish (food) | 1.9× | Food & Beverages |
| Business marketing | 1.51× | Business & Career |
| Cholesterol | 1.6× | Food & Beverages |
| Pasteleria Lety | 1.63× | Food & Beverages |
| Eternal (band) | 1.8× | Music & Radio |
| Collagen | 1.55× | Beauty & Wellness |
| Quesadilla | 1.68× | Food & Beverages |
| Eduardo Capetillo | 1.89× | Movies & TV |
| Willow | 1.5× | Home & Garden |
| Insurgent (novel) | 1.72× | Literature |
| Enchilada | 1.82× | Food & Beverages |
| Cooking show | 1.73× | Food & Beverages |
| Chicken (food) | 1.72× | Food & Beverages |
| Family reunion | 1.85× | Kids & Family |
| Earthsea | 1.59× | Literature |
| Ceviche | 1.64× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.45 |
| Urban Lifestyle | OPEN | 1.22 |
| Spirituality | BALANCE | 1.18 |
| Quality Awareness | PREMIUM | 1.16 |
| Risk Appetite | THRILL | 1.13 |
| Healthy Lifestyle | BALANCE | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 5.6% |
| Brazil | 5.3% |
See Barbecue audiences in other countries
More Food & Beverages audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Barbecue have in Mexico?
Barbecue has an estimated audience of 5,653,072 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Barbecue fans?
50.1% of Barbecue fans are female, 49.9% are male, with an average age of 36.1 years.
Which brands do Barbecue fans like most?
Barbecue fans show strongest brand affinity for Garage sale (1.92×), Spring cleaning (2.13×), and Kitchen utensil (1.71×) over the country average.
Where do Barbecue fans live in Mexico?
Barbecue fans in Mexico are most concentrated in Distrito Federal (reach 816,341), State of Mexico (reach 652,673), and Jalisco (reach 476,355). These three regions account for the largest share of the active audience.
What other brands do Barbecue fans also like?
Beyond Barbecue itself, the audience over-indexes on Spring cleaning (2.13×), Kitchen utensil (1.71×), Full breakfast (1.81×), and Fish (food) (1.9×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.